【摘要】：創(chuàng)新有兩種類型:一種是無中生有式的原創(chuàng);另一種是排列組合式的形態(tài)創(chuàng)造。無中生有的原創(chuàng)主要指虛構(gòu)類作品和學(xué)術(shù)類作品。排列組合式的形態(tài)創(chuàng)造主要指出版物的形態(tài)的重新排列組合,從而產(chǎn)生新的閱讀形式、閱讀體驗,比如紙書的圖文類圖書,比如融合出版形式的全媒體出版物。已有的出版物基本是循著這兩種創(chuàng)新路子在走,中小型出版社的創(chuàng)新發(fā)展可以從這兩種類型的創(chuàng)新方式去尋求發(fā)展思路。
[Abstract]:There are two types of innovation: one is originality in the form of nothing and the other is in the form of arrangement and combination. The form creation of arrangement and combination mainly refers to the rearrangement and combination of the form of publications, thus producing new forms of reading and reading experience, such as books of graphic and text types of paper books, such as all-media publications in the form of combination of publishing and publication. The existing publications are basically following these two innovative ways, and the innovative development of small and medium-sized publishing houses can seek development ideas from these two kinds of innovative ways.
【作者單位】： 中國出版集團東方出版中心;
【分類號】：G239.22

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