【摘要】：網(wǎng)絡(luò)技術(shù)是20世紀(jì)90年代出現(xiàn)的一種新技術(shù),是通信技術(shù)與計(jì)算機(jī)技術(shù)相結(jié)合的產(chǎn)物。網(wǎng)絡(luò)技術(shù)的根本特征就是消除信息孤島,它通過(guò)把互聯(lián)網(wǎng)上分散的資源加工整合,使其融為有機(jī)整體,實(shí)現(xiàn)資源的全面共享和有機(jī)協(xié)作,提升用戶使用資源的整體能力并按需獲取所需信息。進(jìn)入21世紀(jì),網(wǎng)絡(luò)技術(shù)得到迅速的發(fā)展和普及,被應(yīng)用到了世界各行各業(yè)的發(fā)展中。在出版行業(yè),網(wǎng)絡(luò)技術(shù)也發(fā)揮著越來(lái)越大的作用。 出版業(yè)是文化事業(yè)的重要組成部分,其發(fā)展水平的高低,體現(xiàn)著一個(gè)國(guó)家的文化實(shí)力和綜合國(guó)力。除此之外,我國(guó)的出版業(yè)還擔(dān)負(fù)著傳承社會(huì)主義精神文明、宣傳黨的大政方針的重要任務(wù)。因此,出版業(yè)的健康發(fā)展,對(duì)于我國(guó)社會(huì)主義物質(zhì)文明和精神文明的建設(shè)都具有重要意義。 改革開放30多年來(lái),我國(guó)的圖書出版業(yè)不斷發(fā)展,然而它在獲得較快發(fā)展的同時(shí)也遇到了許多挑戰(zhàn)。隨著信息技術(shù)的發(fā)展,人們的閱讀也出現(xiàn)了極大的變化,個(gè)性化、多樣化、海量化的需求向出版提出了嚴(yán)峻的挑戰(zhàn)。同時(shí),出版業(yè)自身的一些弊端也暴露出來(lái):圖書品種結(jié)構(gòu)失衡,既不能滿足廣大讀者的閱讀需求,又造成惡性競(jìng)爭(zhēng);管理水平和生產(chǎn)效率低下,與市場(chǎng)化程度很高的其他行業(yè)相比,差之千里;營(yíng)銷理念和營(yíng)銷模式落后,沒有形成合理的圖書定價(jià)機(jī)制和有效的宣傳機(jī)制,使圖書不能有效快捷地流通到讀者手中;復(fù)合型人才匱乏,無(wú)法為出版業(yè)的長(zhǎng)久發(fā)展提供有效的智力支持。 新的歷史條件下,我國(guó)圖書出版業(yè)將逐步走向市場(chǎng)化,競(jìng)爭(zhēng)將更加激烈。面對(duì)機(jī)遇和挑戰(zhàn),中國(guó)的出版業(yè)必須充分認(rèn)識(shí)和分析自身存在的種種問題,并利用網(wǎng)絡(luò)技術(shù)進(jìn)行自我改造,為出版行業(yè)的發(fā)展尋找新的的路徑。 本文在研究分析了許多同行研究成果的基礎(chǔ)上,側(cè)重于從實(shí)踐發(fā)展的角度,提出了利用網(wǎng)絡(luò)技術(shù)發(fā)展出版產(chǎn)業(yè)的具體措施。概括起來(lái)說(shuō),就是利用網(wǎng)絡(luò)技術(shù)為傳統(tǒng)出版的發(fā)展尋找新的突破口;同時(shí)利用網(wǎng)絡(luò)技術(shù)大力發(fā)展獨(dú)具特色的網(wǎng)絡(luò)出版,為出版尋求新的發(fā)展途徑。
[Abstract]:Network technology is a new technology that appeared in 1990's, and it is the result of the combination of communication technology and computer technology. The fundamental characteristic of network technology is to eliminate the isolated island of information. It integrates the scattered resources on the Internet into an organic whole and realizes the overall sharing and cooperation of resources. Improve the overall ability of the user to use the resource and obtain the required information on demand. In the 21st century, network technology has been rapidly developed and popularized, and has been applied to the development of various industries in the world. In the publishing industry, network technology is also playing a more and more important role. The publishing industry is an important part of the cultural undertaking, and its development level reflects a country's cultural strength and comprehensive national strength. In addition, China's publishing industry also shoulders the important task of inheriting socialist spiritual civilization and propagating the party's general policy. Therefore, the healthy development of publishing industry is of great significance to the construction of socialist material civilization and spiritual civilization. Since the reform and opening up for more than 30 years, the book publishing industry of our country has been developing continuously. However, it has met many challenges while it has been developing rapidly. With the development of information technology, people's reading has changed greatly. At the same time, some disadvantages of the publishing industry have also been exposed: the imbalance of the book variety structure can not only meet the reading needs of the readers, but also cause vicious competition, the management level and the production efficiency are low, Compared with other industries with a high degree of marketization, the marketing concept and marketing mode are backward, without a reasonable book pricing mechanism and an effective propaganda mechanism, so that books can not be circulated to readers effectively and quickly. The lack of complex talents can not provide effective intellectual support for the long-term development of the publishing industry. Under the new historical conditions, China's book publishing industry will gradually move to the market, the competition will be more intense. In the face of opportunities and challenges, China's publishing industry must fully understand and analyze its own problems, and make use of network technology to reform itself to find a new way for the development of the publishing industry. Based on the research and analysis of many peer research achievements, this paper puts forward some concrete measures to develop the publishing industry by using network technology from the perspective of practical development. To sum up, it is to make use of the network technology to find a new breakthrough for the development of the traditional publishing, and at the same time, to develop the unique network publishing and to seek a new way of development for the publishing.
【學(xué)位授予單位】：重慶大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2011
【分類號(hào)】：G239.2-F

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