【摘要】：分析知名女性消費(fèi)雜志《Little Things戀物志》的雜志傳播策略,以說明基于互聯(lián)網(wǎng)時(shí)代受眾細(xì)分的社群生態(tài),小型雜志文本敘事及服務(wù)方式的轉(zhuǎn)變:《戀物志》編輯團(tuán)隊(duì)首先以商品化的審美之"物"為推介重心,為讀者提供與文藝生活相關(guān)的知識(shí)譜系及消費(fèi)導(dǎo)引;繼而嘗試通過從在線到線下的連接遷移,提升專屬社群凝聚力和黏性,推動(dòng)雜志從平面媒體向文藝生活共享社群轉(zhuǎn)變。編輯團(tuán)隊(duì)緊緊圍繞文藝生活之"物"的文本書寫方式,塑造了雜志在亞文化圈內(nèi)權(quán)威意見領(lǐng)袖的印象,其社群化的轉(zhuǎn)變對(duì)探索以人為中心的互聯(lián)網(wǎng)生態(tài)普遍連接邏輯具有積極意義。
[Abstract]:In order to explain the community ecology based on the audience segmentation in the Internet era, this paper analyzes the magazine communication strategy of the well-known female consumption magazine "Little Things". The change of narrative and service style of small magazine text: firstly, the editorial team of "Love and Love" takes the commercialized aesthetic "thing" as the focus of introduction, and provides readers with the knowledge genealogy and consumption guidance related to literary and artistic life; Then it tries to improve the cohesion and stickiness of the exclusive community by moving from online to offline, and to change the magazine from print media to literature and art and life sharing community. The editorial team closely revolved around the way in which the text of "things" of literary life was written, shaping the impression of the magazine's authoritative opinion leaders in the sub-cultural circle. The transformation of its communitarianism has positive significance for exploring the universal connection logic of human-centered internet ecology.
【作者單位】： 陜西師范大學(xué)美術(shù)學(xué)院;
【分類號(hào)】：G237.5

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