低幼圖書推廣中的精準(zhǔn)營(yíng)銷解析
發(fā)布時(shí)間:2018-09-14 11:24
【摘要】:正對(duì)最單純的小讀者,我們的圖書不僅承載著傳道授業(yè)解惑的基本要義,更是孩子成長(zhǎng)和探索外部世界的一扇窗。兒童內(nèi)心的先入為主,它的白板無暇都讓我們每一個(gè)童書從業(yè)者更具責(zé)任和使命來用心呵護(hù)世界上最美麗的花朵。隨著近幾年少兒圖書在整個(gè)紙質(zhì)圖書領(lǐng)域的持續(xù)高速率增長(zhǎng),越來越多的游資和出版單位開始關(guān)注少兒出版這塊出版業(yè)所謂的"最后的蛋糕"。放眼國(guó)內(nèi)外各種書展,交易最活躍、最頻繁、最火爆的當(dāng)屬少兒圖書。雖然近幾年我們針對(duì)少兒圖書的營(yíng)銷
[Abstract]:For the purest readers, our books not only carry the basic meaning of preaching and teaching, but also a window for children to grow up and explore the outside world. Children's preconceived heart, its whiteboard all let each of our children's book practitioners more responsibility and mission to care for the world's most beautiful flowers. With the rapid growth of children's books in the whole field of paper books in recent years, more and more hot money and publishing organizations begin to pay attention to the so-called "last cake" of children's publishing industry. Looking at all kinds of book exhibitions at home and abroad, the most active, frequent and popular books are children's books. Although in recent years we have been marketing children's books
【作者單位】: 清華大學(xué)出版社少兒分社;
【分類號(hào)】:G237.9-F
[Abstract]:For the purest readers, our books not only carry the basic meaning of preaching and teaching, but also a window for children to grow up and explore the outside world. Children's preconceived heart, its whiteboard all let each of our children's book practitioners more responsibility and mission to care for the world's most beautiful flowers. With the rapid growth of children's books in the whole field of paper books in recent years, more and more hot money and publishing organizations begin to pay attention to the so-called "last cake" of children's publishing industry. Looking at all kinds of book exhibitions at home and abroad, the most active, frequent and popular books are children's books. Although in recent years we have been marketing children's books
【作者單位】: 清華大學(xué)出版社少兒分社;
【分類號(hào)】:G237.9-F
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