【摘要】： 近年來(lái),女性時(shí)尚期刊以塑造現(xiàn)代女性的姿態(tài)迅速崛起,對(duì)中國(guó)女性的價(jià)值觀及性別意識(shí)影響日益增強(qiáng)。在女性性別面臨了幾千年的壓制之后,以女性時(shí)尚期刊為代表的女性意識(shí)是否果真言如其實(shí)?針對(duì)目前對(duì)于女性時(shí)尚期刊的研究尚顯薄弱的狀況,本文選取了這一課題進(jìn)行研究。 全文的研究一共分為五個(gè)部分。第一章緒論部分闡述了本文的選題目的和意義,概括了女性時(shí)尚期刊方面的研究現(xiàn)狀,然后對(duì)于本文的研究方法和研究對(duì)象做了簡(jiǎn)單介紹；第二章對(duì)女性時(shí)尚期刊的話語(yǔ)內(nèi)容的展現(xiàn)上分為兩個(gè)部分。首先筆者分析了當(dāng)代中國(guó)女性讀者的信息接收狀況,發(fā)現(xiàn)現(xiàn)代女性受到傳統(tǒng)社會(huì)話語(yǔ)、大眾社會(huì)傳播特點(diǎn)等影響,即使在“她世紀(jì)”之中依然陷入認(rèn)同困境。而解決這種認(rèn)同困境恰好是女性時(shí)尚期刊的目標(biāo)定位。第二部分,通過(guò)展現(xiàn)女性時(shí)尚期刊的內(nèi)容,歸納了其主要話語(yǔ),深入分析其對(duì)女性進(jìn)行引導(dǎo)的四個(gè)方面——身體、情感、職業(yè)、日常生活。女性時(shí)尚期刊以這四個(gè)方面作為發(fā)力點(diǎn)引導(dǎo)現(xiàn)代女性的女性意識(shí)覺(jué)醒；第三章針對(duì)女性時(shí)尚期刊的話語(yǔ),展開了對(duì)其話語(yǔ)呈現(xiàn)方式的分析,從中發(fā)掘出女性時(shí)尚期刊視覺(jué)敘事的表現(xiàn)方式和神話敘事的邏輯構(gòu)建；通過(guò)以上研究,筆者對(duì)女性時(shí)尚期刊的話語(yǔ)產(chǎn)生懷疑,并通過(guò)研究認(rèn)為其存在對(duì)于現(xiàn)代女性的異化與錯(cuò)誤引導(dǎo)。通過(guò)第四章的深入研究,肅清了女性時(shí)尚期刊話語(yǔ)的實(shí)質(zhì)及對(duì)女性的四種不良影響。首先,對(duì)身體的過(guò)分注重容易培養(yǎng)女性畸形的身體價(jià)值觀：其次,通過(guò)雜志引導(dǎo)強(qiáng)化男性本位主義下的女性氣質(zhì),這實(shí)際上將女性引向一種反向歧視；再次,女性時(shí)尚期刊商品化的本性使得它以物質(zhì)符號(hào)對(duì)模糊的中產(chǎn)階層進(jìn)行建構(gòu),并在其中渲染通過(guò)購(gòu)物和愛(ài)情實(shí)現(xiàn)普通女性的階層流動(dòng)；最后,通過(guò)對(duì)女性時(shí)尚期刊內(nèi)容設(shè)置和職場(chǎng)專欄的解析,本文指出女性面臨的公共領(lǐng)域再次被消解的現(xiàn)狀。最后,結(jié)語(yǔ)部分,筆者嘗試對(duì)女性期刊的未來(lái)發(fā)展提出了一些不甚成熟的意見(jiàn)。 通過(guò)研究,本文認(rèn)為,女性時(shí)尚期刊表層話語(yǔ)對(duì)于女性現(xiàn)代意識(shí)的引導(dǎo),其本質(zhì)上是再次尋求角度更隱蔽地鞏固男性本位社會(huì)的控制。并且,新興的消費(fèi)社會(huì)中又再次給女性捆綁了新的包袱。當(dāng)然,由于理論深度和研究水平的局限,本文的觀點(diǎn)或許有許多不足之處,希望能夠給此方面的研究提供一些啟發(fā)。
[Abstract]:In recent years, women's fashion periodicals have rapidly risen to shape modern women's posture, which has an increasing influence on Chinese women's values and gender consciousness. After thousands of years of repression of women's gender, is it true that women's consciousness, represented by women's fashion journals, is true? In view of the weak research on women's fashion periodicals, this paper chooses this topic to study. The thesis is divided into five parts. The first chapter introduces the purpose and significance of this paper, summarizes the current situation of research on women's fashion periodicals, and then makes a brief introduction to the research methods and research objects. The second chapter is divided into two parts. First of all, the author analyzes the information reception situation of contemporary Chinese female readers, and finds that modern women are influenced by traditional social discourse and the characteristics of mass social communication, and still fall into the dilemma of identity even in "her Century". And solving this kind of identity predicament is the target orientation of women fashion periodical. The second part, by showing the contents of women's fashion periodicals, summarizes its main discourse, and deeply analyzes the four aspects of its guidance to women-body, emotion, occupation, daily life. Women's fashion periodicals take these four aspects as the starting point to guide the female consciousness awakening of modern women. Chapter three analyzes the way in which women fashion periodicals present their discourse. Through the above research, the author doubts the discourse of female fashion periodicals, and finds out the expression way of visual narration and the logical construction of mythical narration. And through the research that its existence to the modern female alienation and wrong guidance. Through the deep research in the fourth chapter, the essence of the discourse of women's fashion periodicals and its four kinds of negative effects on women are eliminated. First, too much attention to the body is easy to cultivate malformed female body values; second, through magazine guidance to strengthen the masculinity of femininity, which actually leads to a kind of reverse discrimination against women; again, The nature of the commercialization of female fashion periodicals makes it construct the fuzzy middle class with material symbol, and render the ordinary female class flow through shopping and love. Finally, Based on the analysis of the contents of women's fashion periodicals and the column on the workplace, this paper points out that the public sphere that women are facing is once again eliminated. Finally, in the conclusion part, the author tries to put forward some immature opinions on the future development of women's periodicals. Through the research, this paper holds that the guidance of the surface discourse of women's fashion periodicals to the modern consciousness of women is to seek the angle to consolidate the control of the male-oriented society more concealedly. Moreover, the emerging consumer society has once again tied up new burdens for women. Of course, due to the limitations of theoretical depth and research level, the viewpoint of this paper may have many shortcomings, hoping to provide some inspiration for the research in this area.
【學(xué)位授予單位】：山東大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2010
【分類號(hào)】：G237.5

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