【摘要】：數(shù)字出版物是傳統(tǒng)出版發(fā)展到新時期的產(chǎn)物,是數(shù)字時代信息傳播的重要形式。本文針對數(shù)字出版物的圖形、圖像語言進行了分析,在了解數(shù)字出版物基本概念、基本內(nèi)容形式,掌握數(shù)字出版產(chǎn)業(yè)現(xiàn)狀、研究現(xiàn)狀的基礎(chǔ)上,對數(shù)字出版物的特征、形式和技術(shù)進行了分析。在充分探討數(shù)字出版物的媒介傳播特征、新技術(shù)內(nèi)容及新媒體藝術(shù)特征的前提下,研究形成了數(shù)字出版物圖形圖像語言發(fā)展的基本理論。 首先,研究了數(shù)字出版及產(chǎn)業(yè)發(fā)展現(xiàn)狀,闡述了數(shù)字出版物的理論研究現(xiàn)狀以及研究的意義和目的。分析了數(shù)字出版物的基本概念,并在與傳統(tǒng)出版物相比較的前提下以及在分析數(shù)字出版物技術(shù)的基礎(chǔ)上,形成了數(shù)字出版物的信息量大和存儲空間小、方便快捷和靈活多變、受眾范圍廣而專、實時交互性強以及成本低廉和增值空問大等基本特征。 總結(jié)形成了數(shù)字出版物的主要形式,包括：將傳統(tǒng)紙質(zhì)出版物內(nèi)容數(shù)字化的書籍雜志和報紙、單獨利用網(wǎng)絡(luò)平臺發(fā)行的數(shù)字雜志、博客、影視動畫音樂等視聽形式、在線互動游戲、教育與搜索、網(wǎng)絡(luò)地圖、軟件以及新聞資訊等。還分析了數(shù)字出版物的信息采集與處理、制作、存儲、傳輸和成像展示等技術(shù)內(nèi)容。 其次,在對數(shù)字出版物充分研究的基礎(chǔ)上,分析了數(shù)字出版物的計算機語言、藝術(shù)語言等基本構(gòu)成語言。 研究了圖形語言的高度識別、無限傳播、寓意象征和單純符號等特征。研究了圖像語言的具象真實、極富感染、編輯性強等特征,強調(diào)了圖形圖像語言作為數(shù)字出版物基本構(gòu)成單位的重要性,并針對數(shù)字出版物的圖形圖像語言的審美特征進行了深入研究,從技術(shù)美和藝術(shù)美兩個方面闡述了數(shù)字出版物的形式、意境、語言、節(jié)奏、技術(shù)和實時交互等審美特征。 第三,研究了數(shù)字出版物的傳播媒介,從出版物與媒介共同發(fā)展的歷史層面分析了媒介與出版物的內(nèi)在聯(lián)系。分析了數(shù)字出版物的媒介傳播特點,將數(shù)字媒介的實時性、高效性、互動性、交融性和人性化等特征與數(shù)字出版物進行整合,形成了數(shù)字出版物與數(shù)字媒介共同發(fā)展的相關(guān)理論。 第四,研究了技術(shù)對傳播媒介和數(shù)字出版物形式內(nèi)容發(fā)展的影響,分析了新一代信息技術(shù)、新材料技術(shù)、新能源技術(shù)、新感知技術(shù)等具體內(nèi)容。研究了新媒體藝術(shù)的基本特征,在對比分析的基礎(chǔ)上,形成了數(shù)字出版物圖形圖像語言發(fā)展的特征新內(nèi)容,將實時性與高效性、非線性、沉浸性和技術(shù)審美性等作為重點特征。 最后,得出了數(shù)字出版物圖形圖像語言發(fā)展的總體理論架構(gòu),闡述了數(shù)字出版物圖形圖像語言發(fā)展的基l本內(nèi)容,強調(diào)了論文研究的成果和所產(chǎn)生的社會效益,明確了數(shù)字出版物發(fā)展和研究的方向。
[Abstract]:Digital publication is the product of the development of traditional publishing to the new era and an important form of information dissemination in the digital age. In this paper, the graphic and image language of digital publications is analyzed. On the basis of understanding the basic concepts, basic content forms, mastering the current situation of digital publishing industry and studying the present situation, this paper analyzes the characteristics of digital publications. The form and technique are analyzed. On the premise of fully discussing the media communication characteristics, new technical contents and new media artistic features of digital publications, the basic theory of the development of graphic and image language of digital publications is formed. Firstly, the present situation of digital publishing and industry development is studied, and the theoretical research status, significance and purpose of digital publication are expounded. This paper analyzes the basic concept of digital publication, and on the premise of comparing with traditional publication and on the basis of analyzing digital publication technology, forms the digital publication with large amount of information and small storage space, convenient, quick and flexible. A wide range of audiences, real-time interactive and low-cost and value-added space ask the basic characteristics. The main forms of digital publications are summarized and formed, including: books, magazines and newspapers that digitize the contents of traditional paper publications, digital magazines, blogs, film and television animation music and other audio-visual forms that are issued on a separate network platform. Online interactive games, education and search, web maps, software and news information. The information collection and processing, production, storage, transmission and imaging display of digital publications are also analyzed. Secondly, based on the research of digital publication, the computer language and art language of digital publication are analyzed. The characteristics of graphic language, such as high recognition, infinite propagation, symbolic symbolism and pure symbol, are studied. This paper studies the features of image language, such as its authenticity, infection and editing, and emphasizes the importance of graphic and image language as the basic unit of digital publication. The aesthetic characteristics of graphic and image language of digital publication are deeply studied, and the aesthetic characteristics of digital publication, such as form, artistic conception, language, rhythm, technology and real-time interaction, are expounded from two aspects: technical beauty and artistic beauty. Thirdly, the communication medium of digital publication is studied, and the internal relation between media and publication is analyzed from the historical level of the development of publication and media. This paper analyzes the media communication characteristics of digital publications, and integrates the real-time, efficient, interactive, blending and humanized characteristics of digital media with digital publications. Formed the digital publication and the digital media common development related theory. Fourth, it studies the influence of technology on the development of media and digital publications, and analyzes the new generation of information technology, new material technology, new energy technology, new perception technology and so on. This paper studies the basic characteristics of the new media art, and on the basis of comparative analysis, forms the characteristics and new contents of the development of graphic and image language of digital publications, with real-time and high efficiency, nonlinearity, immersion and technical aesthetic as the key features. Finally, the overall theoretical framework of the development of graphic and image language in digital publications is obtained, the basic contents of the development of graphic and image language in digital publications are expounded, and the research results and social benefits are emphasized. The development and research direction of digital publication is clarified.
【學(xué)位授予單位】：齊魯工業(yè)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：G237.6

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