【摘要】：版權(quán)價(jià)格是版權(quán)交易達(dá)成的重要影響因素,對市場供求和投資動向有一定的引導(dǎo)作用。健全的版權(quán)價(jià)格形成機(jī)制有利于平衡作者、傳播者和消費(fèi)者三者之間的利益,促進(jìn)版權(quán)產(chǎn)業(yè)的發(fā)展。版權(quán)價(jià)格形成機(jī)制要研究的是影響版權(quán)價(jià)格形成的各因素,如版權(quán)價(jià)格形成主體、版權(quán)價(jià)值、市場供求等內(nèi)容,以及各要素間的相互關(guān)系。是在政府、市場主體的共同作用下,通過靜態(tài)的版權(quán)價(jià)值評估和動態(tài)的版權(quán)交易談判逐步確定版權(quán)價(jià)格的過程。在這一過程中,政府宏觀調(diào)控力度不足、市場主體的逐利性和盲目性、市場信息不對稱、版權(quán)價(jià)值評估標(biāo)準(zhǔn)不統(tǒng)一等問題,使得版權(quán)價(jià)格形成過程混亂,版權(quán)價(jià)格兩極化趨勢明顯。網(wǎng)絡(luò)環(huán)境的復(fù)雜化,更是加劇了這一趨勢。找出版權(quán)價(jià)格形成過程中的規(guī)律、完善版權(quán)價(jià)格形成機(jī)制勢在必行。本文在對版權(quán)、版權(quán)價(jià)格及版權(quán)價(jià)格形成機(jī)制等概念進(jìn)行簡要介紹的基礎(chǔ)上,從以下三個(gè)方面探討了我國的版權(quán)價(jià)格形成機(jī)制。一是版權(quán)價(jià)格形成的主體及其行為。在簡述版權(quán)價(jià)格形成主體——權(quán)利人與使用者的基礎(chǔ)上,指出了其行為對版權(quán)價(jià)格的影響,并結(jié)合實(shí)際情況進(jìn)行了探討,以明確主體與價(jià)格之間的關(guān)系,找出版權(quán)價(jià)格形成主體的不當(dāng)行為。規(guī)范的市場秩序和市場行為是交易順利進(jìn)行的保障。二是從版權(quán)價(jià)格的形成過程出發(fā),分析影響版權(quán)價(jià)格形成的因素。在這一過程中,版權(quán)自身因素、市場供求等因素、價(jià)值評估方法的選擇以及版權(quán)價(jià)格的形成方式、交易地位及談判技巧等,都會對版權(quán)價(jià)格的形成造成影響。版權(quán)價(jià)值評估結(jié)果是市場交易主體定價(jià)的依據(jù)所在;版權(quán)交易談判成效決定了版權(quán)圍繞價(jià)值波動幅度的大小。三是版權(quán)價(jià)格形成機(jī)制各要素間的關(guān)系研究。只有理順政府與市場、權(quán)利人與使用者、價(jià)值與供求間的關(guān)系,才能使其協(xié)調(diào)運(yùn)作。在以上分析的基礎(chǔ)上,結(jié)合國內(nèi)外實(shí)踐經(jīng)驗(yàn),本文從完善政府價(jià)格調(diào)控、規(guī)范市場主體行為、創(chuàng)新版權(quán)價(jià)值評估方法和構(gòu)建版權(quán)信息管理系統(tǒng)四個(gè)方面給出了完善版權(quán)價(jià)格形成機(jī)制的建議。
[Abstract]:The price of copyright is an important factor influencing the completion of copyright transaction, which can guide the market supply and demand and investment trend. A sound mechanism of copyright price formation is conducive to balancing the interests of authors, disseminators and consumers, and promoting the development of copyright industry. The formation mechanism of copyright price is to study the factors that affect the formation of copyright price, such as the subject of copyright price formation, the value of copyright, the market supply and demand, and the relationship between each element. It is the process of determining copyright price step by step through static evaluation of copyright value and dynamic negotiation of copyright transaction under the joint action of government and market subject. In this process, the government's macro-control is insufficient, the market subject is driven by profit and blindness, the market information is asymmetrical, the evaluation standard of copyright value is not unified, and so on, which makes the process of forming copyright price confused. Copyright price polarization trend is obvious. The complexity of the network environment, but also exacerbated this trend. It is imperative to find the law in the process of price formation of publishing right and perfect the forming mechanism of copyright price. On the basis of a brief introduction of the concepts of copyright, copyright price and copyright price formation mechanism, this paper discusses the formation mechanism of copyright price in China from the following three aspects. One is the subject of copyright price formation and its behavior. On the basis of a brief introduction to the subject of forming copyright price-the right owner and the user, this paper points out the influence of its behavior on the copyright price, and probes into the relationship between the subject and the price in combination with the actual situation, so as to clarify the relationship between the subject and the price. The improper behavior of looking for the price of publishing right to form the main body. The standard market order and market behavior are the guarantee of the smooth progress of the transaction. Second, starting from the forming process of copyright price, the paper analyzes the factors that affect the formation of copyright price. In this process, the factors of copyright itself, market supply and demand, the choice of valuation method, the formation of copyright price, the trading position and negotiation skills will all affect the formation of copyright price. The evaluation result of copyright value is the basis of the pricing of the trading body in the market, and the effect of the copyright transaction negotiation determines the extent of the fluctuation of copyright around the value. Third, the relationship between the factors of copyright price formation mechanism. Only by straightening out the relationship between government and market, between owner and user, between value and supply and demand, can it operate harmoniously. On the basis of the above analysis, combined with the domestic and foreign practical experience, this paper, from perfecting the government price regulation, standardizing the behavior of the main body of the market, Four aspects of innovating the evaluation method of copyright value and constructing copyright information management system are put forward to improve the mechanism of copyright price formation.
【學(xué)位授予單位】：武漢大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：G239.2

【相似文獻(xiàn)】

相關(guān)期刊論文 前10條

1 王志偉;數(shù)字化時(shí)代的版權(quán)保護(hù)[J];中國出版;2000年04期

2 楊利山;軟件要不要版權(quán)保護(hù)?怎樣保護(hù)?軟件業(yè)“版權(quán)”與“非版權(quán)”的撞擊[J];中國信息導(dǎo)報(bào);2000年05期

3 左淑梅;版權(quán)貿(mào)易與版權(quán)保護(hù)[J];現(xiàn)代情報(bào);2004年07期

4 常青;;論版權(quán)經(jīng)營理念[J];編輯之友;2006年02期

5 李光云;;守護(hù)人類共有的精神家園——簡評《版權(quán)保護(hù)縱橫談》[J];今日民族;2006年08期

6 ;媒體版權(quán)是非[J];青年記者;2009年04期

7 陳敏;;數(shù)字參考咨詢服務(wù)中的版權(quán)風(fēng)險(xiǎn)[J];情報(bào)科學(xué);2009年11期

8 向志強(qiáng);周靖淇;;簡談版權(quán)保護(hù)與提升我國文化軟實(shí)力的關(guān)系[J];出版發(fā)行研究;2010年11期

9 王勇;;數(shù)字版權(quán)保護(hù)技術(shù)的難題與對策研究[J];信息網(wǎng)絡(luò)安全;2012年01期

10 盧文p，

本文編號：2221559