【摘要】：信息技術(shù)的迅速發(fā)展,將我們從傳統(tǒng)出版帶入了數(shù)字出版中,面對(duì)網(wǎng)絡(luò)的強(qiáng)烈沖擊,出版業(yè)正在積極尋求變革。另外,智能手機(jī)的普及,4G甚至是5G時(shí)代的到來(lái),使得手機(jī)應(yīng)用市場(chǎng)的需求一直居高不下,圖書閱讀類APP也成了大多數(shù)人閱讀方式的選擇。本文主要針對(duì)當(dāng)前市場(chǎng)上圖書閱讀類APP的發(fā)展現(xiàn)狀以及探尋未來(lái)的發(fā)展對(duì)策進(jìn)行探析,并且在研究過(guò)程中提出目前圖書閱讀類APP存在的不足之處,以《掌閱iReader》為例進(jìn)行分析,文章一共分為六大部分分別是:緒論主要是對(duì)選題的相關(guān)背景、國(guó)內(nèi)外研究現(xiàn)狀以及研究的目的和意義的介紹。第一章主要是對(duì)APP以及圖書閱讀類APP的概念進(jìn)行闡述,探索我國(guó)圖書閱讀類APP的發(fā)展歷程,對(duì)目前的圖書閱讀類APP發(fā)展的現(xiàn)狀進(jìn)行概述。第二章是對(duì)當(dāng)下圖書閱讀類APP特點(diǎn)的總結(jié)歸納,并且將現(xiàn)在手機(jī)APP市場(chǎng)上的圖書閱讀類APP分類進(jìn)行對(duì)比研究,以市面上目前相對(duì)于比較熱門的《掌閱iReader》進(jìn)行案例分析,并將《掌閱iReader》與其他同類產(chǎn)品以及傳統(tǒng)出版物進(jìn)行對(duì)比。第三章主要是對(duì)圖書閱讀類APP編輯出版策略和營(yíng)銷策略的探析,找到正確的發(fā)行策略、營(yíng)銷策略才能夠提高市場(chǎng)占有率和受眾忠誠(chéng)度。第四章主要是分析圖書閱讀類APP在迅猛發(fā)展的同時(shí)也暴露出的一些弊端,不及時(shí)解決這些問(wèn)題必將阻礙圖書閱讀類APP未來(lái)的發(fā)展方向。本章將目前圖書閱讀類APP存在的一些問(wèn)題提出,并對(duì)它們的解決方式進(jìn)行探索。結(jié)語(yǔ)是根據(jù)前面的研究?jī)?nèi)容,進(jìn)行總結(jié)歸納得出一定的結(jié)論,并且結(jié)合當(dāng)前的實(shí)際情況提出自己的觀點(diǎn)。
[Abstract]:The rapid development of information technology brings us from traditional publishing to digital publishing. In addition, the popularity of smartphone 4G or even the arrival of the 5G era, the mobile phone application market demand has been high, book reading APP has become the choice of most people to read. In this paper, the author mainly analyzes the current situation of the development of APP in the current market and explores the future development countermeasures, and in the course of the research, points out the shortcomings of the current APP of reading books, and takes iReader as an example to analyze. The article is divided into six parts: the introduction is mainly about the background of the topic, the current research situation at home and abroad, and the purpose and significance of the study. The first chapter mainly expounds the concept of APP and the book reading class APP, explores the development course of the book reading APP in our country, and summarizes the present situation of the book reading class APP development. The second chapter is a summary of the current characteristics of the book reading APP, and the current mobile phone APP market book reading APP classification for comparative study, with the market compared to the more popular "palm reading iReader" case study, Compare iReader with other similar products and traditional publications. The third chapter is mainly about the analysis of APP editing and publishing strategy and marketing strategy, find the correct distribution strategy, marketing strategy can improve the market share and audience loyalty. The fourth chapter is mainly to analyze the book reading APP in the rapid development at the same time also exposed some shortcomings, not to solve these problems in time will hinder the future development direction of the book reading APP. In this chapter, some problems existing in APP are put forward, and their solutions are explored. The conclusion is based on the previous research content, summarized and concluded a certain conclusion, and combined with the current actual situation to put forward their own point of view.
【學(xué)位授予單位】：南昌大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：G230.7

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本文編號(hào)：2204522