【摘要】：隨著經(jīng)濟(jì)生活的快速發(fā)展,被稱為"經(jīng)濟(jì)晴雨表"的廣告業(yè)也在日漸發(fā)展壯大,在商業(yè)服務(wù)和文化傳播上起到了關(guān)鍵的作用。但是,在法律層面對(duì)于廣告作品的保護(hù)制度并不完善,甚至沒有明確的體系對(duì)其進(jìn)行保護(hù)�，F(xiàn)實(shí)生活中頻繁發(fā)生廣告作品被侵權(quán)的例子,盡管如此但由于被侵權(quán)人的維權(quán)意識(shí)淡薄等原因,使得此類案件越發(fā)頻繁的發(fā)生,廣告行業(yè)的發(fā)展也受到了阻礙。由此看來,維護(hù)廣告作品權(quán)利人的合法權(quán)益對(duì)于文化產(chǎn)業(yè)法律制度的完善和快速健康發(fā)展有重要的理論意義和實(shí)際意義。保護(hù)廣告作品,首先要認(rèn)定廣告作品的范圍,只有通過創(chuàng)意思維過程和技術(shù)手段制作出來的智力成果在某種介質(zhì)上的集合體才是真正意義上的廣告作品。而對(duì)于侵權(quán)的認(rèn)定也很重要,在對(duì)抄襲作品與原作品進(jìn)行對(duì)比之后,如果構(gòu)成兩者"相同"或"相似"的程度,則可認(rèn)定抄襲成立,但有些案件還需要引入"接觸"的概念。在廣告作品侵權(quán)案件發(fā)生時(shí),責(zé)任的認(rèn)定并不難,但是難就難在如何認(rèn)定侵權(quán)行為造成了多少損失,損失的數(shù)額確定標(biāo)準(zhǔn)是什么?我國(guó)在此問題上的規(guī)定是比較合理的,在涉及侵權(quán)案件確定賠償數(shù)額時(shí),要考慮原告實(shí)際損失和被告侵權(quán)所得兩方面,如果被告侵權(quán)所得高于原告實(shí)際損失并且能拿出確鑿的證據(jù)的,可以把賠償數(shù)額以被告違法所得為標(biāo)準(zhǔn)。最后針對(duì)我國(guó)對(duì)廣告作品著作權(quán)保護(hù)的漏洞,可以從優(yōu)化廣告行業(yè)法律法規(guī)、明確侵權(quán)認(rèn)定程序以及明確廣告發(fā)布者責(zé)任等幾個(gè)方面進(jìn)行優(yōu)化完善。故本文圍繞廣告作品著作權(quán)保護(hù)的核心,以廣告作品著作權(quán)保護(hù)的必要性為基點(diǎn),由兩典型案例引出重點(diǎn)研究問題,從廣告作品的認(rèn)定、侵權(quán)認(rèn)定、責(zé)任認(rèn)定和賠償認(rèn)定等方面分條理分析問題、梳理問題,結(jié)合案例提出自己的看法,最后得出對(duì)于完善廣告作品著作權(quán)保護(hù)法律模型的建議。本文主要是研究廣告作品知識(shí)產(chǎn)權(quán)保護(hù)下的著作權(quán)保護(hù)分支,著重探討廣告作品的認(rèn)定和抄襲等侵權(quán)行為認(rèn)定的問題。
[Abstract]:With the rapid development of economic life, the advertising industry, which is called "economic barometer", is also growing day by day, which plays a key role in business service and cultural communication. However, the legal protection system for advertising works is not perfect, and there is no clear system to protect it. In real life, there are frequent cases of infringement of advertising works. However, due to the weak awareness of rights protection of infringers, such cases occur more frequently, and the development of advertising industry has been hindered. Therefore, it is of great theoretical and practical significance to protect the legitimate rights and interests of the right holders of advertising works for the perfection and rapid and healthy development of the legal system of cultural industry. In order to protect the advertising works, the scope of the advertising works should be determined first. Only the collection of intellectual achievements in a certain medium made by the creative thinking process and the technical means is the real advertising work. After comparing the plagiarism works with the original works, if they constitute the "same" or "similar" degree, then plagiarism can be established, but some cases still need to introduce the concept of "contact". It is not difficult to identify the liability when the infringement case of advertising works occurs, but it is difficult to determine how much loss the tort caused and what is the standard of determining the amount of the loss. The provisions of our country on this issue are quite reasonable. When determining the amount of compensation in a tort case, we should consider both the plaintiff's actual loss and the defendant's tort income. If the defendant's tort income is higher than the plaintiff's actual loss and can produce conclusive evidence, the amount of compensation may be based on the defendant's illegal income. Finally, aiming at the loopholes of copyright protection of advertising works in our country, we can optimize and perfect the laws and regulations of advertising industry, clarify the procedure of tort recognition and the responsibility of advertisement publishers. Therefore, this paper revolves around the core of copyright protection of advertising works, and based on the necessity of copyright protection of advertising works, from two typical cases leads to the key research issues, from the identification of advertising works, tort identification, In the aspects of liability identification and compensation recognition, the author analyzes the problems systematically, combs the problems, puts forward his own views combined with the case, and finally puts forward some suggestions for perfecting the legal model of copyright protection of advertising works. This paper mainly studies the branch of copyright protection under the intellectual property protection of advertising works, focusing on the identification of advertising works and plagiarism.
【學(xué)位授予單位】：北方工業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：D923.41

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