《中國國家地理》研究（1950-2013）
發(fā)布時間：2018-08-14 15:19
【摘要】：《中國國家地理》作為科學傳播的一個標志性范本，在創(chuàng)刊60余年的媒介實踐中，歷經(jīng)了從重“信息”、輕“互動”的教導公眾式的“科普雜志”到強調(diào)互動模型、“知”和“質(zhì)疑”并舉的“科學傳媒”的演變與遞嬗，在傳播上凸顯“求真求實”的科學精神，在文化上著意于全方位自塑國家形象與打造國家名片，在效果上實現(xiàn)了視覺滿足與深度閱讀的對接，成為國民想象國家、民族、文化身份的重要載體，體現(xiàn)了“國家級大刊”深切的人文關(guān)懷。 基于當前學界對《中國國家地理》雜志的研究還停留在業(yè)務(wù)論、經(jīng)驗論、視覺論等單向維度的階段，本文以《中國國家地理》雜志自1950年創(chuàng)刊以來到2013年的全部期刊為研究對象，重點運用媒介地理學、經(jīng)濟學、傳播學、視覺文化學等跨學科理論，以縱向到橫向、宏觀到微觀、動態(tài)到靜態(tài)的研究視角對638期第一手原始資料進行文本解讀，對其辦刊發(fā)展、模式轉(zhuǎn)型、風格形塑、媒介呈現(xiàn)進行內(nèi)容分析，深度解析《中國國家地理》雜志與其所處的時代背景、社會思潮的互動勾連，從而破解《中國國家地理》雜志在不同時期的辦刊特點及其內(nèi)在文化機理與傳播樣態(tài)。本文具體內(nèi)容如下： 在辦刊歷史部分，通過剖析時代變遷與雜志興衰的關(guān)系，本文提出，《中國國家地理》60余年辦刊歷程的起承轉(zhuǎn)合可分為初創(chuàng)期、低迷期、復興期、轉(zhuǎn)型期，雜志興衰無一不受制于主流意識形態(tài)，但也呈現(xiàn)出從較強的政治性到科學傳播的自主性，從廣博的時代性到社會轉(zhuǎn)型期的特殊性，從單一向度的科學性到多元文化的人文性。正因如此，《中國國家地理》演進成為專業(yè)性、人文性、藝術(shù)性兼具、受眾目標明確、定位精準的科學期刊。 在辦刊實踐部分，文章重點分析了《中國國家地理》在較長時間跨度的辦刊歷程中、在幾經(jīng)�？c發(fā)行量低迷等若干重要關(guān)鍵節(jié)點上的實踐與探索。該雜志立足于科學傳播、植根自然地理、弘揚人文精神，本章在深入梳理了《中國國家地理》與時代思潮、辦刊主體、媒介技術(shù)及受眾的密切關(guān)系之后，指出《中國國家地理》在視覺性、典藏性、差異性上形成了穩(wěn)定的雜志風格，從而獲得廣泛的公信力與社會影響力。 在傳播樣態(tài)層面，本文運用媒介地理學的觀點深入分析了《中國國家地理》的媒介呈現(xiàn)�！吨袊鴩业乩怼冯s志從1998年以來走向成熟，實現(xiàn)了內(nèi)容與載體的對接、歷史與現(xiàn)實的對接、文本呈現(xiàn)和受眾需求的對接、地理特征與地域文化的對接，其獨具的集中呈現(xiàn)、深度解讀、科學引領(lǐng)、對比拷問、創(chuàng)新視界等傳播樣態(tài)，是《中國國家地理》能讓受眾產(chǎn)生閱讀慣性的最本質(zhì)要素，這一要素也使其成為同類型期刊中的翹楚。本文認為，《中國國家地理》不僅僅是科學知識的傳播，，更是文化藝術(shù)的傳播，其通過精神生產(chǎn)實踐，對地理空間進行了再敘事、再想象、再隱喻、再塑造，賦予真實景觀以新的意義，創(chuàng)造生成出符號化的文化表征空間，完成了地理空間的媒介再現(xiàn)。其本質(zhì)是以形象化的手段來自我確證和傳達人類情感的虛擬世界，為讀者建構(gòu)起來“虛擬的實體”和“想象的共同體”，并成為這種“想象”的中介與替代，以一種閱讀的“儀式”共建過程，架構(gòu)出一個“想象的地理”與“新地理感”。 最后，本文將《中國國家地理》與同類型期刊進行了比較研究，重點剖析該雜志與美國《國家地理》繁體中文版、《華夏地理》的差異化發(fā)展。同類項之間的比較能讓我們更清醒地看到，我國在科技的發(fā)展、科學知識的傳播、公民的科學素養(yǎng)等方面與西方相比還有極大的差距。期刊的設(shè)計排版和運作模式可以模仿借鑒，期刊的風格定位和敘述技巧可以不斷摸索，唯有內(nèi)容是需要強大的科技力量和人才團隊作為支撐的。《中國國家地理》還需要在元內(nèi)容的生產(chǎn)上、媒介技術(shù)上、美學風格上、視野格局上、媒介營銷上進一步深化革新，樹立起大傳播理念與全息觀照的視角，以肩負起作為科學傳媒的重要職責。 本文通過剖析《中國國家地理》雜志特質(zhì)與時代特質(zhì)、文化特質(zhì)、受眾特質(zhì)的深刻關(guān)系，試圖對科學傳播的應(yīng)用基礎(chǔ)做一些扎實的先期工作。所得出的一些結(jié)論希冀能夠以小見大地映照我國期刊業(yè)的發(fā)展與創(chuàng)新，能對同類型媒體有所啟發(fā)與借鑒意義。
[Abstract]:As a landmark model of science communication, National Geographic of China has gone through the evolution and evolution of "science media" from "information" to "interaction" to "knowledge" and "doubt" in its media practice of more than 60 years. The scientific spirit of "seeking truth from facts" is culturally focused on all-round self-moulding of the national image and creating national business cards. It realizes the docking of visual satisfaction and in-depth reading. It has become an important carrier of national imagination of the country, nationality and cultural identity, and embodies the profound humanistic care of the "national magazine".
Based on the fact that the current academic research on China National Geographic is still in the stage of one-way dimension, such as business theory, empiricism and visual theory, this paper takes all the journals of China National Geographic from 1950 to 2013 as the research object, focusing on the interdisciplinary science of media geography, economics, communication, visual culture and so on. On the basis of a longitudinal to horizontal, macroscopic to microcosmic, dynamic to static research perspective, this paper makes a textual interpretation of the 638 issue of the first-hand raw materials, analyzes the development of the journal, the transformation of its mode, the shaping of its style, the presentation of its media, and analyzes in depth the interaction between the magazine and its background of the times and the social trend of thought, thus breaking the gap. To understand the characteristics of the magazine "National Geographic of China" in different periods and its internal cultural mechanism and dissemination patterns.
In the historical part of running magazines, by analyzing the relationship between the changes of times and the rise and fall of magazines, this paper points out that the beginning and transition of running magazines in more than 60 years of National Geographic of China can be divided into three stages: the initial stage, the downturn stage, the revival stage and the transition stage. The rise and fall of magazines are all controlled by the mainstream ideology, but they also show the independence from strong political nature to scientific communication. Because of this, National Geographic of China has evolved into a professional, humanistic, artistic journal with a clear audience target and precise positioning.
In the practical part, this paper mainly analyzes the practice and exploration of several key points in the long-term running process of National Geographic of China, such as the suspension of publications and the low circulation. After the close relationship with the trend of the times, the subject of running the magazine, the media technology and the audience, it is pointed out that National Geographic of China has formed a stable magazine style in the aspects of vision, collection and difference, thus gaining a wide range of credibility and social influence.
From the perspective of media geography, this paper makes an in-depth analysis of the media presentation of National Geographic of China.Since 1998, the magazine of National Geographic of China has become mature, realizing the docking of content and carrier, history and reality, text presentation and audience demand, geography and regional culture. Its unique communication patterns, such as centralized presentation, in-depth interpretation, scientific guidance, contrastive torture, and innovative horizons, are the most essential elements for the readers to have reading inertia in National Geographic of China. This element also makes it the best in the same type of journals. This paper argues that National Geographic of China is not only the dissemination of scientific knowledge, but also the dissemination of culture. The dissemination of art, through the practice of spiritual production, re-narrates, imagines, metaphors, re-shapes the geographical space, endows the real landscape with new meaning, creates symbolic cultural representation space, and completes the media reappearance of the geographical space. Virtual world constructs "virtual entity" and "imaginary community" for readers, and becomes the intermediary and substitution of this "imagination". It constructs a "imaginary geography" and a "new sense of geography" through a process of "ritual" co-construction of reading.
Finally, this paper makes a comparative study of National Geographic of China and other journals of the same type, focusing on the analysis of the differences between the magazine and the traditional Chinese edition of National Geographic of the United States and the development of Cathaysia Geographic. There is still a big gap between China and the West. The design and layout of periodicals can be imitated and used for reference. The style and narrative skills of periodicals can be explored constantly. Only the content needs strong scientific and technological strength and a team of talented people to support it. In terms of style, vision pattern, media marketing further deepens the innovation, sets up the concept of mass communication and the perspective of holographic observation to shoulder the important responsibility of science media.
By analyzing the profound relationship between the characteristics of the magazine National Geographic of China and the characteristics of the times, culture and audience, this paper tries to do some solid preliminary work on the application basis of science communication. And reference significance.
【學位授予單位】：暨南大學
【學位級別】：博士
【學位授予年份】：2014
【分類號】：G237.5
本文編號：2183279
[Abstract]:As a landmark model of science communication, National Geographic of China has gone through the evolution and evolution of "science media" from "information" to "interaction" to "knowledge" and "doubt" in its media practice of more than 60 years. The scientific spirit of "seeking truth from facts" is culturally focused on all-round self-moulding of the national image and creating national business cards. It realizes the docking of visual satisfaction and in-depth reading. It has become an important carrier of national imagination of the country, nationality and cultural identity, and embodies the profound humanistic care of the "national magazine".
Based on the fact that the current academic research on China National Geographic is still in the stage of one-way dimension, such as business theory, empiricism and visual theory, this paper takes all the journals of China National Geographic from 1950 to 2013 as the research object, focusing on the interdisciplinary science of media geography, economics, communication, visual culture and so on. On the basis of a longitudinal to horizontal, macroscopic to microcosmic, dynamic to static research perspective, this paper makes a textual interpretation of the 638 issue of the first-hand raw materials, analyzes the development of the journal, the transformation of its mode, the shaping of its style, the presentation of its media, and analyzes in depth the interaction between the magazine and its background of the times and the social trend of thought, thus breaking the gap. To understand the characteristics of the magazine "National Geographic of China" in different periods and its internal cultural mechanism and dissemination patterns.
In the historical part of running magazines, by analyzing the relationship between the changes of times and the rise and fall of magazines, this paper points out that the beginning and transition of running magazines in more than 60 years of National Geographic of China can be divided into three stages: the initial stage, the downturn stage, the revival stage and the transition stage. The rise and fall of magazines are all controlled by the mainstream ideology, but they also show the independence from strong political nature to scientific communication. Because of this, National Geographic of China has evolved into a professional, humanistic, artistic journal with a clear audience target and precise positioning.
In the practical part, this paper mainly analyzes the practice and exploration of several key points in the long-term running process of National Geographic of China, such as the suspension of publications and the low circulation. After the close relationship with the trend of the times, the subject of running the magazine, the media technology and the audience, it is pointed out that National Geographic of China has formed a stable magazine style in the aspects of vision, collection and difference, thus gaining a wide range of credibility and social influence.
From the perspective of media geography, this paper makes an in-depth analysis of the media presentation of National Geographic of China.Since 1998, the magazine of National Geographic of China has become mature, realizing the docking of content and carrier, history and reality, text presentation and audience demand, geography and regional culture. Its unique communication patterns, such as centralized presentation, in-depth interpretation, scientific guidance, contrastive torture, and innovative horizons, are the most essential elements for the readers to have reading inertia in National Geographic of China. This element also makes it the best in the same type of journals. This paper argues that National Geographic of China is not only the dissemination of scientific knowledge, but also the dissemination of culture. The dissemination of art, through the practice of spiritual production, re-narrates, imagines, metaphors, re-shapes the geographical space, endows the real landscape with new meaning, creates symbolic cultural representation space, and completes the media reappearance of the geographical space. Virtual world constructs "virtual entity" and "imaginary community" for readers, and becomes the intermediary and substitution of this "imagination". It constructs a "imaginary geography" and a "new sense of geography" through a process of "ritual" co-construction of reading.
Finally, this paper makes a comparative study of National Geographic of China and other journals of the same type, focusing on the analysis of the differences between the magazine and the traditional Chinese edition of National Geographic of the United States and the development of Cathaysia Geographic. There is still a big gap between China and the West. The design and layout of periodicals can be imitated and used for reference. The style and narrative skills of periodicals can be explored constantly. Only the content needs strong scientific and technological strength and a team of talented people to support it. In terms of style, vision pattern, media marketing further deepens the innovation, sets up the concept of mass communication and the perspective of holographic observation to shoulder the important responsibility of science media.
By analyzing the profound relationship between the characteristics of the magazine National Geographic of China and the characteristics of the times, culture and audience, this paper tries to do some solid preliminary work on the application basis of science communication. And reference significance.
【學位授予單位】：暨南大學
【學位級別】：博士
【學位授予年份】：2014
【分類號】：G237.5
【參考文獻】
相關(guān)期刊論文 前10條
1 單之薔;;當月發(fā)行100萬冊的雜志是怎樣策劃出來的[J];中國編輯;2010年06期
2 徐國紅;;跨越時空的載體——探析美國《國家地理》雜志創(chuàng)刊120周年的成功之道[J];編輯之友;2008年02期
3 李芹燕;;期刊封面與讀者忠誠度的培養(yǎng)——以《中國國家地理》為例[J];編輯之友;2010年02期
4 周易軍;絕地求生——《中國國家地理》的成功之道[J];出版發(fā)行研究;2005年04期
5 繆婕;;打開探索世界的窗口——美國《國家地理》雜志首任總編吉博特·H.格羅夫納[J];出版科學;2010年06期
6 龐春燕;《中國國家地理》做中國的《國家地理》[J];傳媒;2005年11期
7 趙鴻燕,李金慧;穿越時光之手——美國《國家地理》雜志品牌戰(zhàn)略解析[J];傳媒;2005年11期
8 孟志軍;;《中國國家地理》的品牌營銷[J];傳媒觀察;2007年05期
9 邵培仁;范紅霞;;傳播儀式與中國文化認同的重塑[J];當代傳播;2010年03期
10 鄧樹林;;《中國國家地理》成功之路[J];對外大傳播;2007年06期
相關(guān)博士學位論文 前1條
1 劉新芳;當代中國科普史研究[D];中國科學技術(shù)大學;2010年
本文編號：2183279
本文鏈接：http://sikaile.net/shekelunwen/chubanfaxing/2183279.html
最近更新
教材專著
