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圖書(shū)廣告語(yǔ)“打假”要有語(yǔ)文素養(yǎng)

發(fā)布時(shí)間:2018-08-12 13:24
【摘要】:正近日,一家名為讀庫(kù)的出版機(jī)構(gòu)在官微發(fā)布的"抱怨"引發(fā)不少關(guān)注。讀庫(kù)稱(chēng)由他們推出的一套童書(shū)《小小自然書(shū)》被職業(yè)打假人舉報(bào)。由于該書(shū)推廣文案中的"最質(zhì)樸的大千世界給最初的你"這句話(huà)使用了兩個(gè)"最"字,被舉報(bào)人認(rèn)為涉嫌虛假宣傳。目前工商部門(mén)尚未對(duì)此舉報(bào)做出最終結(jié)論,不過(guò),不少圖書(shū)也曾因在推廣中使用"最"字遭舉報(bào)。(《北京青年報(bào)》,9月15日)職業(yè)打假人盯上出版行業(yè),這是一件好事情。圖書(shū)也是一種商品,也存在不同程度的商品質(zhì)量問(wèn)題,比如抄襲、拼湊、盜版,等等。只是,在出版行業(yè)打假,到底應(yīng)該是緊盯圖書(shū)推
[Abstract]:Recently, a publishing organization called Readbook, published in the official micro-"complaint" caused a lot of attention. Readers say a set of children's books, Little Nature Books, was reported by professional counterfeiters. Since the book popularizes the phrase "the most pristine world to the original you" in the text, it uses two "most" words and is suspected of false propaganda by whistleblowers. The industry and commerce department has not yet reached a final conclusion on the report, but many books have also been reported for using the word "the most" in promotion. (Beijing Youth Daily, Sept. 15) it is a good thing that professional counterfeiters are targeting the publishing industry. Books are also a commodity, and there are also varying degrees of commodity quality problems, such as plagiarism, patchwork, piracy, and so on. Just, in the publishing industry to crack down on counterfeiting, should be focused on the book push
【分類(lèi)號(hào)】:G239.2

【相似文獻(xiàn)】

相關(guān)期刊論文 前4條

1 王益;淺論圖書(shū)商品質(zhì)量[J];出版科學(xué);1999年02期

2 王益;淺論圖書(shū)的商品質(zhì)量(二)[J];出版發(fā)行研究;1999年10期

3 吳碧英;;《商品質(zhì)量檢驗(yàn)》即將出版[J];中國(guó)標(biāo)準(zhǔn)導(dǎo)報(bào);1994年02期

4 ;主編信箱[J];福建質(zhì)量信息;2000年04期

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