發(fā)布時間：2018-08-11 14:33

【摘要】：上海傳統(tǒng)圖書出版業(yè)數(shù)字化轉(zhuǎn)型經(jīng)過了三年摸索期,三年里,出版社試水?dāng)?shù)字出版基本上是依靠政府資助這樣的公共財(cái)政直接投入的方式進(jìn)行,政府主管部門以持續(xù)資金扶持的方式推動數(shù)字出版新興產(chǎn)業(yè)的起步。三年過去,目前所面臨的環(huán)境出現(xiàn)了變化,政府主管部門領(lǐng)導(dǎo)班子更換、政府資助開始減少、市場對數(shù)字出版的熱情越來越高漲、技術(shù)商和渠道運(yùn)營商通吃上游內(nèi)容提供商(即出版社)的勢頭明顯等新情況的出現(xiàn),上海傳統(tǒng)圖書出版業(yè)數(shù)字化轉(zhuǎn)型需要布局新的戰(zhàn)略以適應(yīng)新情況新需求的變化。 本文從戰(zhàn)略管理的理論視角進(jìn)行實(shí)證研究,首先對戰(zhàn)略管理的經(jīng)典理論進(jìn)行探討,提煉、對比明茨伯格十大戰(zhàn)略管理學(xué)派劃分以及納特、巴克夫的公共部門戰(zhàn)略管理的過程與技術(shù)；繼而運(yùn)用環(huán)境學(xué)派、計(jì)劃學(xué)派、設(shè)計(jì)學(xué)派、權(quán)力學(xué)派的主要思想結(jié)合納特、巴可夫的戰(zhàn)略管理六大戰(zhàn)略管理階段與相關(guān)技術(shù)理論,構(gòu)建制定優(yōu)先戰(zhàn)略的步驟路線與技術(shù)工具,分為歷史回溯、形勢評估、確定問題議程、戰(zhàn)略選擇、優(yōu)先戰(zhàn)略可行性分析幾個環(huán)節(jié)進(jìn)行,對上海傳統(tǒng)圖書出版業(yè)數(shù)字化轉(zhuǎn)型戰(zhàn)略進(jìn)行研究。最后總結(jié)研究成果、提出政策建議與未來研究建議。
[Abstract]:The digital transformation of Shanghai's traditional book publishing industry has gone through three years of exploration. In the past three years, publishing houses have basically relied on the direct investment of public finance such as government-funded digital publishing. Government departments to continue to support the way to promote digital publishing emerging industries. Over the past three years, the current environment has changed, the leadership of government departments has been changed, government funding has begun to decrease, and the market is becoming more and more enthusiastic about digital publishing. With the emergence of new situations such as the obvious trend of technology merchants and channel operators such as upstream content providers (i.e. publishing houses), the digitization transformation of Shanghai's traditional book publishing industry needs a new layout strategy to adapt to the changes of new situations and new demands. This article carries on the empirical research from the strategic management theory angle of view, first carries on the discussion to the strategic management classical theory, refines, contrasts the Minzberg ten strategic management school division and Nath, The process and technology of public sector strategic management of Barkoff, and then the application of the main ideas of environmental school, planning school, design school and power school combined with the six stages of strategic management and related technical theories of Nat and Barkov, and then the main ideas of "environmental school", "planning school", "design school" and "power school" are combined. The steps and technical tools for establishing priority strategy are divided into three parts: historical backtracking, situation assessment, determination of problem agenda, strategic choice, feasibility analysis of priority strategy. This paper studies the strategy of digitization transformation of Shanghai traditional book publishing industry. Finally, the research results are summarized, and policy recommendations and future research recommendations are put forward.
【學(xué)位授予單位】：復(fù)旦大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：G230.7

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