【摘要】：隨著城市體積的不斷擴(kuò)大,空間被城市拓展的同時(shí),也被其急速"碎化"。這種"獨(dú)特的矛盾結(jié)構(gòu)"為實(shí)體圖書(shū)的發(fā)行帶來(lái)了新的模式轉(zhuǎn)向:即充分利用其碎化的時(shí)間與空間,在相對(duì)閉環(huán)中進(jìn)行循環(huán)性發(fā)行。文章立足北京、杭州、深圳、成都四城,從實(shí)踐出發(fā),探索了其以地鐵為載體的循環(huán)生成下的"圖書(shū)漂流"傳播活動(dòng),表明了城市傳播的興起是促進(jìn)圖書(shū)實(shí)體發(fā)行的一次契機(jī),揭示了其在身體實(shí)踐、儀式過(guò)程和書(shū)香空間所形成的創(chuàng)新閱讀機(jī)制。
[Abstract]:With the continuous expansion of the size of the city, space is expanded by the city, but also by its rapid "fragmentation." This kind of "unique contradiction structure" has brought a new pattern turn for the distribution of entity books: making full use of the time and space of its fragmentation to circulate circularly in the relative closed loop. Based on the four cities of Beijing, Hangzhou, Shenzhen and Chengdu, this paper probes into the "book drift" communication activity under the circulation of subway, which shows that the rise of urban communication is an opportunity to promote the publication of book entities. It reveals the innovative reading mechanism formed by its body practice, ritual process and book-fragrant space.
【作者單位】： 南京大學(xué)新聞傳播學(xué)院;四川師范大學(xué)影視與傳媒學(xué)院;
【基金】：國(guó)家社會(huì)科學(xué)基金項(xiàng)目“基于風(fēng)險(xiǎn)社會(huì)視角下中國(guó)電視傳播的響應(yīng)機(jī)制與應(yīng)對(duì)策略研究”(14CXW010)的階段性研究成果
【分類(lèi)號(hào)】：G239.2
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本文編號(hào)：2157144