從2011年開卷暢銷書排行榜看暢銷書的選題策劃
發(fā)布時間：2018-07-31 12:48
【摘要】：暢銷書已成為當今中國出版產業(yè)的發(fā)動機。無論是對作者、出版社還是發(fā)行商而言，暢銷書都意味著巨大的經濟收入和社會影響，從而為作者和出版社創(chuàng)下極高的知名度和美譽度。對于出版社而言，暢銷書并非可遇不可求，而是有規(guī)律可循的，其運作中最重要的環(huán)節(jié)在于選題策劃。在競爭日益激烈的圖書出版行業(yè)，策劃和出版暢銷書已成為許多出版社的目標，，暢銷書的選題策劃也被越來越多的出版社放在重要的位置。 本文以2011年開卷暢銷書排行榜單為參照，結合文獻研究法和內容分析法，對當前我國暢銷書的選題策劃進行了較為深入、系統(tǒng)的分析。論文在明確了暢銷書和選題策劃的相關概念的基礎上，對當前市場上暢銷書選題的現狀進行了深入剖析，通過理論結合實際的方法，分析了當前暢銷書選題策劃工作中存在的幾個問題，結合實際案例歸納出暢銷書選題策劃的正確路徑，并對未來暢銷書選題策劃的發(fā)展趨勢作出了預測。
[Abstract]:The best-seller has become the engine of China's publishing industry. For authors, publishers and publishers, bestsellers mean huge economic and social impacts, thus creating a high profile and reputation for authors and publishers. For publishing houses, bestsellers are not unattainable, but regular, and the most important part of their operation is the selection and planning. In the increasingly competitive book publishing industry, the planning and publishing of best-selling books has become the goal of many publishing houses, and the topic planning of best-selling books has also been placed in an important position by more and more publishing houses. Based on the list of best-sellers in 2011 and the method of literature research and content analysis, this paper makes a deep and systematic analysis on the topic planning of the best-selling books in our country. On the basis of defining the related concepts of bestseller and topic selection planning, the paper deeply analyzes the current situation of bestseller selection in the market, and combines the theory with practical methods. This paper analyzes on several problems existing in the selection planning of bestsellers at present, sums up the correct path of the selection planning of bestsellers in combination with practical cases, and forecasts the development trend of the topic planning of bestsellers in the future.
【學位授予單位】：廣西民族大學
【學位級別】：碩士
【學位授予年份】：2012
【分類號】：G232.1
本文編號：2155629
[Abstract]:The best-seller has become the engine of China's publishing industry. For authors, publishers and publishers, bestsellers mean huge economic and social impacts, thus creating a high profile and reputation for authors and publishers. For publishing houses, bestsellers are not unattainable, but regular, and the most important part of their operation is the selection and planning. In the increasingly competitive book publishing industry, the planning and publishing of best-selling books has become the goal of many publishing houses, and the topic planning of best-selling books has also been placed in an important position by more and more publishing houses. Based on the list of best-sellers in 2011 and the method of literature research and content analysis, this paper makes a deep and systematic analysis on the topic planning of the best-selling books in our country. On the basis of defining the related concepts of bestseller and topic selection planning, the paper deeply analyzes the current situation of bestseller selection in the market, and combines the theory with practical methods. This paper analyzes on several problems existing in the selection planning of bestsellers at present, sums up the correct path of the selection planning of bestsellers in combination with practical cases, and forecasts the development trend of the topic planning of bestsellers in the future.
【學位授予單位】：廣西民族大學
【學位級別】：碩士
【學位授予年份】：2012
【分類號】：G232.1
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