【摘要】：《財經(jīng)》(原名《Money》)從1998年4月創(chuàng)刊至今已經(jīng)十三年,號稱為中國目前最廣為閱讀的財經(jīng)類雜志,擁有中國最具影響力的高端讀者群,《財經(jīng)》不僅在國內(nèi)贏得口碑,還獲得海外媒體的高度肯定,其采編經(jīng)營團隊獲獎頻頻,不少獎項是中國乃至亞洲新聞界首次獲得。 本文的研究對象是使《財經(jīng)》雜志聲名大噪的系列輿論監(jiān)督報道,以這十三年間封面文章為主要參考對象,首先梳理《財經(jīng)》輿論監(jiān)督報道的發(fā)展歷程大事記,按內(nèi)容分類為證券市場領(lǐng)域、公共衛(wèi)生領(lǐng)域、環(huán)境領(lǐng)域、反腐領(lǐng)域的輿論監(jiān)督報道,并分析其發(fā)揮輿論監(jiān)督功能所形成的社會影響力。這一系列報道能夠有力地發(fā)揮輿論監(jiān)督力量,在于其選題具有重大意義、新聞內(nèi)容視角獨家、報道模式立體有深度、內(nèi)容專業(yè)性強、語言風(fēng)格統(tǒng)一冷靜、標題標簽式易于傳播。根本原因在于《財經(jīng)》有“聯(lián)辦”這個具有官方色彩的背景平臺、編輯與經(jīng)營分離的機制及豐富人才資源。 《財經(jīng)》堅持的“獨立立場、獨家報道、獨到見解”之新聞理念和一整套行之有效的輿論監(jiān)督報道方式,就算經(jīng)歷2009年胡舒立等高層集體出走事件,使得《財經(jīng)》采編團隊幾乎“換血”,都沒有使它停下腳步或減輕力度。希望本文可以給新聞業(yè)界的輿論監(jiān)督報道和財經(jīng)類雜志發(fā)展提供一點啟示和借鑒。
[Abstract]:It has been 13 years since its inception in April 1998, and it is claimed to be the most widely read financial and economic magazine in China. It has the most influential high-end readership in China. "Finance and Economics" has not only won word of mouth in China. Also won the high degree of recognition from overseas media, its editorial team won a lot of awards, many awards are the first time in China and even Asia media. The research object of this paper is a series of public opinion supervision reports that have made the magazine famous. Taking the cover articles of the past 13 years as the main reference objects, the first step is to sort out the important events of the development of the public opinion supervision reports in "Finance and Economics". It is classified as the public opinion supervision report in the field of securities market, public health, environment and anti-corruption according to the content, and the social influence formed by its exerting the function of public opinion supervision is analyzed. This series of reports can give full play to the power of public opinion supervision because of the great significance of selecting the topic, the exclusive perspective of news content, the depth of the reporting mode, the professionalism of the content, the unity of language style and calm, and the easy dissemination of the title label style. The fundamental reason lies in the fact that "Caijing" has a "joint office", an official background platform, a mechanism for separating editing and management, and a wealth of human resources. [Caijing] insisted on its "independent stand" and reported exclusively. The original view of the news concept and a set of effective methods of public opinion supervision and reporting, even after the 2009 events such as Hu Shuli and other high-level collective runaway, made the "finance and economics" collection and editing team almost "changed blood". Didn't stop it or lighten it. I hope this paper can provide some enlightenment and reference to the media supervision report and the development of financial and economic magazines.
【學(xué)位授予單位】：暨南大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2011
【分類號】：G232.2

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本文編號：2139662