【摘要】：近年來,IP成為文化創(chuàng)意產(chǎn)業(yè)領(lǐng)域的高頻詞匯,催生了行業(yè)內(nèi)爭(zhēng)相高價(jià)"囤圍"熱門創(chuàng)意內(nèi)容的業(yè)態(tài)新現(xiàn)象。文化企業(yè)的順"市"而為,反映出原生創(chuàng)意資源所自帶的受眾基礎(chǔ)與市場(chǎng)潛力,即固態(tài)IP進(jìn)行跨媒介的泛娛樂品牌化文化產(chǎn)品開發(fā)的內(nèi)核驅(qū)動(dòng)。文章以騰訊互動(dòng)娛樂為切入點(diǎn),對(duì)其跨媒介運(yùn)營模式進(jìn)行研究,探討基于國內(nèi)文化產(chǎn)業(yè)現(xiàn)狀的IP出版發(fā)展策略。
[Abstract]:In recent years, IP has become a high-frequency word in the field of cultural and creative industry, which has given birth to a new phenomenon of "hoarding" hot creative content at high prices in the industry. The "city" of the cultural enterprise reflects the audience basis and market potential of the original creative resources, that is, the core drive of the cross-media pan-entertainment brand cultural product development based on solid-state IP. Taking Tencent Interactive Entertainment as the breakthrough point, this paper studies its cross-media operation mode and discusses the development strategy of IP publishing based on the current situation of domestic cultural industry.
【作者單位】： 陜西科技大學(xué)設(shè)計(jì)與藝術(shù)學(xué)院;
【基金】：陜西省社會(huì)科學(xué)基金項(xiàng)目(2015J028) 四川省教育廳人文社科重點(diǎn)研究基地四川動(dòng)漫研究中心項(xiàng)目(DM201707) 陜西省教育廳人文社科研究項(xiàng)目(15JK1084) 西安市科技局軟科學(xué)研究項(xiàng)目(SF1409-2)
【分類號(hào)】：G124;G239.2

【相似文獻(xiàn)】

相關(guān)重要報(bào)紙文章 前2條

1 本報(bào)記者 蒲波;影游互動(dòng)娛樂產(chǎn)業(yè)鏈的又一個(gè)布局點(diǎn)[N];中國藝術(shù)報(bào);2013年

2 本報(bào)記者 李治國;傳統(tǒng)文化“代言”網(wǎng)游[N];經(jīng)濟(jì)日?qǐng)?bào);2014年

，

本文編號(hào)：2137921