【摘要】：少兒作為社會(huì)群體中的一個(gè)重要組成部分,其相對(duì)較弱的認(rèn)知能力和較低的知識(shí)層次而深受各種外界信息的影響。廣播、電視的普及給了少年兒童一個(gè)聲貌俱佳的信息渠道；網(wǎng)絡(luò)技術(shù)的發(fā)展,在逐漸改變?nèi)藗內(nèi)粘Ｉ罘绞降耐瑫r(shí),也為少年兒童獲取資訊提供了方便。然而,在我國(guó)少兒成長(zhǎng)歷史進(jìn)程中,一直真正伴隨他們成長(zhǎng)的,卻是集資訊、娛樂、知識(shí)、教育等多方面功能于一體的少兒期刊。 我國(guó)的少兒期刊經(jīng)歷了內(nèi)容由導(dǎo)向教育,到思想迷失,再到知識(shí)教育,進(jìn)而貼近兒童生活的摸索過(guò)程,整個(gè)少兒期刊行業(yè)也經(jīng)歷了萌芽、成長(zhǎng)、消逝、復(fù)蘇、發(fā)展的過(guò)程,取得了一些成果,也積累了許多問(wèn)題。近年來(lái),隨著各國(guó)文化交流的頻繁與深入,國(guó)外知名少兒品牌的強(qiáng)勢(shì)入駐也對(duì)我國(guó)少兒期刊的現(xiàn)狀與前程帶來(lái)了經(jīng)驗(yàn)與挑戰(zhàn)。 少兒期刊作為少兒出版市場(chǎng)的消費(fèi)主力,少年兒童的閱讀取向是少兒期刊出版的風(fēng)向標(biāo)。在瞬息萬(wàn)變的外部環(huán)境影響下和不斷提升的內(nèi)部需求驅(qū)動(dòng)下,我國(guó)少兒期刊的出版跨過(guò)前期的迷茫期之后,正在步入高度市場(chǎng)化的變革式發(fā)展期,塑造品牌、延伸品牌、深入營(yíng)銷、聯(lián)盟合作成為少兒期刊發(fā)展的主旋律。并且少兒期刊編輯的知識(shí)涵養(yǎng)與敬業(yè)精神也被提到了相當(dāng)重要的地位,針對(duì)少兒讀者進(jìn)行更為細(xì)致的劃分與定位,逐漸形成各自的期刊特色。 本文研究結(jié)合少兒閱讀心理特征,采取理論與實(shí)踐相結(jié)合的方法,首先對(duì)國(guó)內(nèi)外學(xué)者所作的有關(guān)少兒期刊出版與發(fā)展的相關(guān)文獻(xiàn)資料進(jìn)行了搜集和整理,簡(jiǎn)要概括少兒期刊的定義、分類、特征與功能,深入分析了少兒期刊的發(fā)展歷程、現(xiàn)狀和問(wèn)題,確定了針對(duì)我國(guó)少兒期刊這一核心對(duì)象的研究路線。然后,本文研究在已有相關(guān)研究成果的基礎(chǔ)之上從我國(guó)少兒期刊的現(xiàn)狀和未來(lái)發(fā)展策略兩個(gè)方面進(jìn)行深入分析,指出內(nèi)在變化。 本文研究所得出的結(jié)論,不僅為我國(guó)少兒期刊工作者正確認(rèn)識(shí)行業(yè)現(xiàn)狀、提升自身行業(yè)素質(zhì)提供參考,還對(duì)廣大父母及孩子了解少兒期刊功能及特征提供借鑒,為正確引導(dǎo)少兒的期刊閱讀提供幫助。
[Abstract]:As an important part of social group, children are influenced by various kinds of external information because of their relatively weak cognitive ability and lower level of knowledge. The popularization of radio and television has given children a good information channel of sound and appearance; the development of network technology has gradually changed people's daily way of life, but also provided convenience for children to obtain information. However, in the history of children's growth in China, it is the children's periodicals with the functions of information, entertainment, knowledge, education and so on. The children's periodicals in our country have experienced the process of content from leading education, to thinking lost, then to knowledge education, and then close to the life of children. The whole children's periodical industry has also experienced the process of germination, growth, disappearing, recovering and developing. Some achievements have been made, and many problems have been accumulated. In recent years, with the frequent and in-depth cultural exchanges between countries, the strong presence of well-known children's brands in foreign countries has brought experience and challenges to the present situation and future of children's periodicals in China. As the main consumption of children's publishing market, children's reading orientation is the vane of children's periodicals publication. Under the influence of the rapidly changing external environment and the increasing internal demand, the publication of children's periodicals in our country is stepping into a highly market-oriented period of transformational development after the publication of children's periodicals in our country has passed the initial confused period, to shape the brand and extend the brand. Further marketing, alliance cooperation has become the main theme of the development of children's periodicals. Moreover, the knowledge conservation and professionalism of the editors of the children's periodicals are also mentioned to be quite important, and the children's readers are divided and positioned more carefully, gradually forming their own periodical characteristics. Based on the psychological characteristics of children's reading, this paper, by combining theory with practice, collects and arranges the literature about the publication and development of children's periodicals made by scholars at home and abroad. This paper briefly summarizes the definition, classification, features and functions of children's periodicals, analyzes the development course, present situation and problems of children's periodicals, and determines the research route for the core object of children's periodicals in China. Then, based on the existing research results, this paper makes an in-depth analysis of the present situation and future development strategies of children's periodicals in China, and points out the internal changes. The conclusions obtained in this paper not only provide reference for Chinese children's periodical workers to correctly understand the current situation of the industry and improve their profession quality, but also provide reference for parents and children to understand the functions and characteristics of children's periodicals. It is helpful to guide children's periodical reading correctly.
【學(xué)位授予單位】：武漢理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2010
【分類號(hào)】：G237.5

【引證文獻(xiàn)】

相關(guān)碩士學(xué)位論文 前1條

1 李珊;少兒報(bào)紙受眾障礙研究[D];山東師范大學(xué);2012年

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本文編號(hào)：2132487