【摘要】：本文通過(guò)訪談和問(wèn)卷分析的方法對(duì)家長(zhǎng)選擇兒童讀物的現(xiàn)狀進(jìn)行了調(diào)查研究,主要圍繞從家長(zhǎng)認(rèn)知、兒童需求、選擇方法、兒童讀物特點(diǎn)和圖書(shū)市場(chǎng)因素這五個(gè)因子進(jìn)行問(wèn)卷結(jié)果的分析,各維度的平均值大小依次為：選擇方法兒童需求家長(zhǎng)認(rèn)知圖書(shū)市場(chǎng)因素兒童讀物特點(diǎn)。由此可見(jiàn)家長(zhǎng)選擇兒童讀物時(shí)主要受選擇方法的影響,具體分為兒童讀物購(gòu)買(mǎi)地點(diǎn)的選擇、購(gòu)買(mǎi)讀本時(shí)兒童的參與度、選擇讀物的類(lèi)型等幾個(gè)方面。 在家長(zhǎng)選擇兒童讀物的人口統(tǒng)計(jì)學(xué)差異分析中發(fā)現(xiàn),經(jīng)濟(jì)狀況不同的家庭在家長(zhǎng)選擇兒童讀物的各個(gè)維度上都存在差異,即經(jīng)濟(jì)狀態(tài)影響家長(zhǎng)對(duì)兒童讀物的選擇,總分表現(xiàn)為5000～1萬(wàn)1萬(wàn)以上2000～50002000以下；兒童開(kāi)始閱讀年齡不同的家庭在家長(zhǎng)認(rèn)知維度和圖書(shū)市場(chǎng)因素維度上存在差異,即兒童開(kāi)始閱讀的年齡影響家長(zhǎng)對(duì)兒童讀物的選擇。通過(guò)筆者對(duì)調(diào)查問(wèn)卷的分析和總結(jié)以及在訪談中了解到,家長(zhǎng)選擇兒童讀物時(shí)主要存在的問(wèn)題有： (一)家長(zhǎng)對(duì)兒童讀物價(jià)值的認(rèn)識(shí)有失偏頗 (二)家長(zhǎng)對(duì)暢銷(xiāo)品牌兒童讀物的盲目追捧 (三)家長(zhǎng)對(duì)兒童讀物內(nèi)容的選擇不夠全面 (四)家長(zhǎng)在書(shū)店選購(gòu)兒童讀物時(shí)存在的困惑 針對(duì)以上問(wèn)題,本文在家長(zhǎng)選擇兒童讀物方面提出了相應(yīng)的對(duì)策和建議,主要有以下幾個(gè)方面： (一)樹(shù)立正確的家長(zhǎng)觀,合理選擇兒童讀物 (二)根據(jù)兒童的心理特點(diǎn),科學(xué)選擇兒童讀物 (三)按照兒童讀物分類(lèi)特點(diǎn),合理選擇兒童讀物 (四)理性分析兒童讀物圖書(shū)市場(chǎng)狀態(tài),確保選擇質(zhì)量 (五)把握科學(xué)的選擇方法,明確優(yōu)秀兒童讀物的標(biāo)準(zhǔn)
[Abstract]:This paper investigates the current situation of parents' choice of children's reading materials by means of interviews and questionnaire analysis, mainly focusing on parents' cognition, children's needs, and selection methods. The average value of each dimension is as follows: children need parents to recognize the characteristics of children's books market factors. It can be seen that when parents choose children's books, they are mainly influenced by the selection methods, including the choice of children's reading place, the participation of children in purchasing books, and the types of reading materials. In the demographic difference analysis of parents' choice of children's books, it is found that families with different economic status have differences in each dimension of parents' choice of children's books, that is, economic status affects parents' choice of children's books. The total scores ranged from 50 000 to 10 000 years above 2000 to 5 000 000, and there were differences in parents' cognitive dimension and book market factor between families with different age of children's reading, that is, the age at which children began to read affected parents' choice of children's reading materials. Through the author's analysis and summary of the questionnaire and in the interview to understand, When parents choose children's books, the main problems are: (1) parents' understanding of children's reading value is biased; (2) parents' blind pursuit of best-selling brand children's books (3) the parents' choice of children's books is not comprehensive enough. (4) the puzzles existing when parents choose and purchase children's books in bookstores aim at the above problems. This paper puts forward the corresponding countermeasures and suggestions on the choice of children's books by parents, mainly in the following aspects: (1) to establish a correct view of parents, Reasonable selection of Children's Books (2) according to the children's psychological characteristics, scientific selection of children's books (3) according to the characteristics of children's books classification, Rational selection of Children's Books (4) rational Analysis of the Market State of Children's Books, ensuring the selection of quality (5) grasping the Scientific Choice method and clarifying the Standard of excellent Children's Books
【學(xué)位授予單位】：西南大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2011
【分類(lèi)號(hào)】：G232.2

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