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21世紀(jì)初期《河北日?qǐng)?bào)》版面設(shè)計(jì)風(fēng)格研究

發(fā)布時(shí)間:2018-07-06 16:41

  本文選題:河北日?qǐng)?bào) + 版面設(shè)計(jì)風(fēng)格; 參考:《河北大學(xué)》2012年碩士論文


【摘要】:《河北日?qǐng)?bào)》作為河北省委機(jī)關(guān)報(bào),在宣傳工作中擔(dān)任著重要的輿論導(dǎo)向作用,由于其黨報(bào)的定位,使得長期以來該報(bào)給人的印象呈現(xiàn)嚴(yán)肅、刻板和模式化的特征。在社會(huì)信息供需增加及本土媒介競(jìng)爭(zhēng)加劇等社會(huì)環(huán)境多元化的背景下,打造符合時(shí)代和自身特征的版面設(shè)計(jì)風(fēng)格成為《河北日?qǐng)?bào)》發(fā)展過程中的必然要求。 本文以21世紀(jì)初期《河北日?qǐng)?bào)》的版面設(shè)計(jì)風(fēng)格特征為研究對(duì)象。對(duì)其由幾次不同程度的版面改革而逐步形成的基本風(fēng)格進(jìn)行了較深入的研究,并探尋它的版面設(shè)計(jì)發(fā)展特征,旨在為今后的工作提供參考。本文由四部分組成,第一部分,主要闡述了該選題的研究意義,,分析了中國當(dāng)代報(bào)紙版面的沿革與流派的建立,并簡(jiǎn)要總結(jié)和比較了版面設(shè)計(jì)風(fēng)格研究的現(xiàn)狀及本文的研究方法;第二部分,從《河北日?qǐng)?bào)》版面風(fēng)格歷史演變以及促使《河北日?qǐng)?bào)》進(jìn)行版面風(fēng)格改革的社會(huì)信息供需的增加、媒介的競(jìng)爭(zhēng)、社會(huì)信息供需的增加、西方報(bào)紙的影響、技術(shù)進(jìn)步和讀者群體的多元化等原因具體的分析了《河北日?qǐng)?bào)》版面風(fēng)格改革的背景原因;第三部分,總結(jié)了21世紀(jì)初《河北日?qǐng)?bào)》版面風(fēng)格的主體特征,分析了2003年、2004年和2009年《河北日?qǐng)?bào)》三次改版當(dāng)中的主要內(nèi)容,并對(duì)歷年獲獎(jiǎng)版面、優(yōu)秀版面風(fēng)格進(jìn)行分析;第四部分,主要闡述21世紀(jì)初《河北日?qǐng)?bào)》版面設(shè)計(jì)中使用的創(chuàng)新的版式設(shè)計(jì)、提升圖片地位等幾個(gè)創(chuàng)新途徑和在未來發(fā)展的過程中需要解決的問題。
[Abstract]:Hebei Daily, as the organ newspaper of Hebei Provincial Party Committee, plays an important leading role in the propaganda work. Because of its position, the newspaper has been showing serious, stereotyped and stereotypical features for a long time. Under the background of increasing demand and supply of social information and intensifying competition of local media, creating layout design style that accords with the times and its own characteristics has become an inevitable requirement in the process of the development of Hebei Daily. This paper focuses on the stylistic features of the layout of Hebei Daily in the early 21 st century. This paper makes a deep research on the basic style which is gradually formed by several different degrees of layout reform, and probes into the development characteristics of its layout design in order to provide reference for the future work. This paper is composed of four parts. The first part mainly expounds the research significance of this topic, analyzes the evolution of the Chinese contemporary newspaper layout and the establishment of the school. And briefly summarized and compared the current situation of layout design style research and the research methods of this paper. From the historical evolution of the layout style of the "Hebei Daily" and the increase of the demand and supply of social information, the competition of the media, the increase of the demand and supply of social information, and the influence of Western newspapers on the reform of the layout style of the "Hebei Daily", This paper analyzes the background reasons of the reform of the layout style of Hebei Daily, the third part summarizes the main features of the style of the layout of the Hebei Daily at the beginning of the 21st century. This paper analyzes the main contents of the three revised editions of Hebei Daily in 2003, 2004 and 2009, and analyzes the award-winning layout and excellent layout style of the past years. This paper mainly expounds the innovative layout design used in the layout design of Hebei Daily at the beginning of the 21st century, the promotion of image status, and the problems to be solved in the process of future development.
【學(xué)位授予單位】:河北大學(xué)
【學(xué)位級(jí)別】:碩士
【學(xué)位授予年份】:2012
【分類號(hào)】:G213

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