本文選題：數(shù)字出版 + 出版產(chǎn)業(yè)鏈�。� 參考：《湘潭大學(xué)》2010年碩士論文

【摘要】： 數(shù)字出版是出版產(chǎn)業(yè)伴隨互聯(lián)網(wǎng)的快速發(fā)展而出現(xiàn)的一種出版業(yè)態(tài),近幾年來,其發(fā)展速度相當(dāng)驚人。隨著經(jīng)濟(jì)一體化和全球化的逐步推進(jìn),市場競爭不斷升級,已由企業(yè)、產(chǎn)品之間的競爭向產(chǎn)業(yè)鏈之間的競爭轉(zhuǎn)化,產(chǎn)業(yè)鏈效率的高低成為核心競爭力之一。數(shù)字出版產(chǎn)業(yè)鏈整合是在數(shù)字內(nèi)容提供商、數(shù)字內(nèi)容出版商、數(shù)字技術(shù)支持商、網(wǎng)絡(luò)服務(wù)運(yùn)營商和讀者之間建立某種聯(lián)系(包括產(chǎn)品聯(lián)系、技術(shù)聯(lián)系、物流聯(lián)系、資本聯(lián)系、管理聯(lián)系、價(jià)值聯(lián)系、知識聯(lián)系等),實(shí)現(xiàn)資源的最優(yōu)化配置,從根本上提高整條數(shù)字出版產(chǎn)業(yè)鏈的效率和效益。 文章首先對數(shù)字出版產(chǎn)業(yè)鏈整合的相關(guān)理論進(jìn)行講述,同時(shí)對數(shù)字出版產(chǎn)業(yè)鏈及其整合的概念進(jìn)行界定,明確數(shù)字出版產(chǎn)業(yè)鏈的內(nèi)涵及其整合的意義;然后對數(shù)字出版產(chǎn)業(yè)鏈的結(jié)構(gòu)與特點(diǎn)進(jìn)行研究,指出數(shù)字出版產(chǎn)業(yè)鏈主要由產(chǎn)業(yè)鏈上游、中游和下游三部分組成,其具有主體的獨(dú)立性、環(huán)節(jié)的依存性、價(jià)值的差異性、媒介的融合性等特點(diǎn),在對我國數(shù)字出版產(chǎn)業(yè)鏈的現(xiàn)狀進(jìn)行分析的基礎(chǔ)上,指出當(dāng)前我國數(shù)字出版產(chǎn)業(yè)鏈主要存在的問題,說明要實(shí)現(xiàn)我國數(shù)字出版產(chǎn)業(yè)又快又好的發(fā)展,必須對數(shù)字出版產(chǎn)業(yè)鏈進(jìn)行整合;最后對數(shù)字出版產(chǎn)業(yè)鏈整合模式進(jìn)行詳細(xì)論述,提出數(shù)字出版產(chǎn)業(yè)鏈整合模式主要有橫向一體化整合模式、縱向一體化整合模式、網(wǎng)狀一體化整合模式三種模式。橫向一體化整合模式可以從技術(shù)和內(nèi)容方面進(jìn)行;縱向一體化整合模式可以從渠道和產(chǎn)品方面進(jìn)行;網(wǎng)狀一體化整合模式可以從資本、價(jià)值、知識和人才方面進(jìn)行。 本文的創(chuàng)新之處主要在于:在梳理前人研究成果的基礎(chǔ)上界定數(shù)字出版產(chǎn)業(yè)鏈及其整合的概念;運(yùn)用產(chǎn)業(yè)鏈相關(guān)理論對目前數(shù)字出版產(chǎn)業(yè)鏈的特點(diǎn)、結(jié)構(gòu)、存在的問題進(jìn)行詳細(xì)分析;針對不同的產(chǎn)業(yè)鏈類型,提出相對應(yīng)的數(shù)字出版產(chǎn)業(yè)鏈整合方式。
[Abstract]:With the rapid development of the Internet, digital publishing is a publishing industry. In recent years, the speed of its development is quite amazing. With the development of economic integration and globalization, the market competition has been upgraded constantly. The competition between enterprises and products has been transformed into the competition among industrial chains. The efficiency of industrial chain has become one of the core competitiveness. The integration of the digital publishing industry chain is the establishment of some kind of connection between the digital content provider, the digital content publisher, the digital technology support provider, the network service operator and the reader (including the product connection, the technology connection, the logistics connection, the capital link, etc.) In order to realize the optimal allocation of resources and improve the efficiency and benefit of the whole digital publishing industry chain. Firstly, the paper describes the theory of digital publishing industry chain integration, defines the concept of digital publishing industry chain and its integration, and clarifies the meaning of digital publishing industry chain and its integration. Then the structure and characteristics of the digital publishing industry chain are studied. It is pointed out that the digital publishing industry chain is mainly composed of three parts: upstream, middle and downstream, which has the independence of the subject, the dependence of the link, and the difference of value. Based on the analysis of the current situation of the digital publishing industry chain in China, this paper points out the main problems existing in the digital publishing industry chain of our country, and points out that it is necessary to realize the rapid and good development of the digital publishing industry in our country. Finally, the integration mode of digital publishing industry chain is discussed in detail, and the integration mode of digital publishing industry chain mainly includes horizontal integration model and vertical integration mode. There are three models of network integration and integration. The horizontal integration model can be carried out from the aspects of technology and content, the vertical integration model can be from the channel and the product aspect, and the network integration model can be carried out from the aspects of capital, value, knowledge and talent. The innovation of this paper mainly lies in: defining the concept of digital publishing industry chain and its integration on the basis of combing the previous research results; using the relevant theory of industry chain to analyze the characteristics and structure of the digital publishing industry chain at present. The existing problems are analyzed in detail, and the corresponding integration mode of digital publishing industry chain is put forward according to different types of industry chain.
【學(xué)位授予單位】：湘潭大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2010
【分類號】：G237.6-F

【引證文獻(xiàn)】

相關(guān)期刊論文 前1條

1 陳誠;程蕾;;產(chǎn)業(yè)鏈重定位視角下對我國網(wǎng)上書店發(fā)展的思考[J];軟件導(dǎo)刊;2011年12期

相關(guān)碩士學(xué)位論文 前5條

1 趙曉紅;中國農(nóng)業(yè)出版社數(shù)字出版現(xiàn)狀與發(fā)展對策研究[D];中國農(nóng)業(yè)科學(xué)院;2011年

2 任連嘉;基于e3-value的數(shù)字出版商業(yè)模式分析[D];北京郵電大學(xué);2012年

3 羅斕;信息資源產(chǎn)業(yè)成本特征和生產(chǎn)力提升研究[D];北京郵電大學(xué);2012年

4 龐曉莉;手機(jī)閱讀產(chǎn)業(yè)價(jià)值鏈研究[D];安徽大學(xué);2012年

5 姚柏年;數(shù)字出版商業(yè)模式研究[D];華東師范大學(xué);2012年

，

本文編號：2101464