報(bào)刊版面設(shè)計(jì)中的市場(chǎng)化美學(xué)價(jià)值研究
發(fā)布時(shí)間:2018-06-27 01:30
本文選題:報(bào)刊 + 版面設(shè)計(jì) ; 參考:《出版廣角》2015年09期
【摘要】:報(bào)刊是精神文化的承載者,是人類(lèi)通過(guò)大腦的思考和創(chuàng)作,再運(yùn)用報(bào)刊編輯技術(shù)加以美化,生產(chǎn)出的可供人們閱讀的精神附屬品。這既是對(duì)報(bào)刊產(chǎn)生過(guò)程的簡(jiǎn)單概括,也是人類(lèi)創(chuàng)辦報(bào)刊的初衷。隨著社會(huì)的發(fā)展,報(bào)刊逐漸集商品屬性和公共文化屬性于一身,是市場(chǎng)化浪潮中信息傳播媒介陣營(yíng)的重要參與者。因此,在市場(chǎng)經(jīng)濟(jì)體制下研究報(bào)刊版面設(shè)計(jì)的市場(chǎng)化美學(xué)價(jià)值具有重大的現(xiàn)實(shí)意義。
[Abstract]:Newspapers and periodicals are carriers of spiritual culture. They are spiritual appendages that can be read by human beings through the thinking and creation of their brains and beautification by means of newspaper editing techniques. This is not only a simple summary of the production process of newspapers and periodicals, but also the original intention of human being to set up newspapers and periodicals. With the development of society, newspapers and periodicals are gradually integrating the attributes of commodity and public culture, which is an important participant in the media camp of information communication in the wave of marketization. Therefore, it is of great practical significance to study the market-oriented aesthetic value of newspaper layout design under the market economy system.
【作者單位】: 湖南涉外經(jīng)濟(jì)學(xué)院;
【分類(lèi)號(hào)】:G213
【參考文獻(xiàn)】
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