本文選題：時尚雜志 + 視覺元素��； 參考：《北方工業(yè)大學》2011年碩士論文

【摘要】：人們每天都在接收著大量的來自各方面的信息,手按遙控器不停的換臺,上網(wǎng)打開無數(shù)個窗口,然后不停的交換著。人們的視點在不停的跳躍,交叉再交叉。新的閱讀環(huán)境影響著大眾的視覺導向,同時也提升了大眾對視覺審美的要求。為了更好的契合這種日益增長的需求,時尚雜志從內(nèi)容到形式都在做著努力與嘗試,努力通過變化內(nèi)容風格抓住更多的消費者的目光,嘗試著新穎大膽的視覺設計,意圖是要在諸多時尚雜志中獨領風騷。時尚雜志中的圖片、字體、編排不只是簡簡單單的排列擺放,更重要的是從讀者內(nèi)心出發(fā)去引導,締造出時尚雜志與定位群體之間完美的溝通。 基于視覺設計的重要作用,本文從時尚雜志的背景、特點入手,分析時尚雜志的定位群體,總結出不同的內(nèi)容需要配合不同的設計風格。重點對時尚雜志的視覺設計特性進行研究,通過時尚雜志與其他期刊的比較,總結出時尚雜志視覺設計中的一些基本的設計原則。具體根據(jù)當今比較流行的國內(nèi)時尚雜志實例進行研究：首先從封面設計入手,從封面的刊頭、圖片、色彩等基本視覺元素方面分析；其次是字體的設計,主要從選用文字的字體、字號具體的方面入手；接下來是對內(nèi)文中文字與圖片的編排進行闡述；再次介紹了時尚雜志廣告設計中視覺元素的幾點特點；最后從時尚雜志內(nèi)容以及設計的發(fā)展趨勢上進行了分析。希望通過本課題的研究使視覺設計能夠更好的為雜志本身、讀者、市場服務,使三者可以和諧完美的運轉。
[Abstract]:People are receiving a lot of information from all aspects every day, hands on the remote control constantly changing, Internet open countless windows, and then constantly exchange. People's points of view are constantly jumping, crossing and crossing. The new reading environment not only influences the visual orientation of the masses, but also raises the public's requirements for visual aesthetics. In order to better meet this growing demand, fashion magazines from the content to the form are making efforts and attempts, try to change the style of content to catch the eyes of more consumers, trying to innovative bold visual design, The intention is to dominate fashion magazines. The pictures, fonts and arrangements in fashion magazines are not just simply arranged, but also guided from the reader's heart to create a perfect communication between fashion magazines and positioning groups. Based on the important role of visual design, this paper starts with the background and characteristics of fashion magazine, analyzes the positioning group of fashion magazine, and concludes that different content needs different design styles. Through the comparison between fashion magazine and other periodicals, some basic design principles of fashion magazine visual design are summarized. According to the examples of domestic fashion magazines that are more popular nowadays: first of all, from the cover design, from the cover of the title, pictures, color and other basic visual elements analysis; secondly, the font design, Mainly from the choice of characters font, font size of the specific aspects of the beginning; next, the text and the layout of pictures in the text to elaborate; again introduced the fashion magazine advertising design in the visual elements of several characteristics; Finally, from the fashion magazine content and the design development trend has carried on the analysis. We hope that the visual design can better serve the magazine itself, readers and the market through the research of this subject, so that the three can run harmoniously and perfectly.
【學位授予單位】：北方工業(yè)大學
【學位級別】：碩士
【學位授予年份】：2011
【分類號】：TS881

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本文編號：2056102