本文選題：社會資本 + 關(guān)系資本�。� 參考：《中國科技期刊研究》2017年05期

【摘要】：【目的】分析影響作者對科技期刊忠誠度的因素,尋找提高作者忠誠度、提升科技期刊質(zhì)量的對策�！痉椒ā炕谏鐣Y本理論,構(gòu)建社會資本、溝通效率與作者忠誠度的結(jié)構(gòu)方程模型,通過網(wǎng)絡(luò)問卷調(diào)查《中國細胞生物學學報》的作者群體,采集數(shù)據(jù),運用AMOS 17.0檢驗結(jié)構(gòu)方程模型�！窘Y(jié)果】研究結(jié)果表明,結(jié)構(gòu)維度的社會資本通過溝通效率間接提高作者忠誠度,關(guān)系維度和認知維度的社會資本不但直接提高作者忠誠度,而且通過溝通效率間接提高作者忠誠度�！窘Y(jié)論】科技期刊應加強與作者的溝通與交流,推動編輯與作者之間建立有效的信任關(guān)系,并在辦刊宗旨和學術(shù)風格方面與作者形成一致的觀點。
[Abstract]:[objective] to analyze the factors influencing the author's loyalty to sci-tech journals, and to find out the countermeasures to improve the author's loyalty and the quality of sci-tech periodicals. [methods] based on the theory of social capital, the author constructs social capital. The structural equation model of communication efficiency and author's loyalty, the author group of CSB was investigated by network questionnaire, and the data were collected, and the structural equation model was tested by Amos 17.0. [results] the results showed that, Social capital of structural dimension indirectly improves author's loyalty through communication efficiency, and social capital of relational dimension and cognitive dimension not only directly improves author's loyalty. In addition, the communication efficiency can indirectly improve the author's loyalty. [conclusion] the sci-tech journals should strengthen the communication and communication with the author, and promote the establishment of an effective trust relationship between the editor and the author. And in the purpose of running the journal and academic style and the author formed a consistent point of view.
【作者單位】： 《中國細胞生物學學報》編輯部;
【分類號】：G237.5
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本文編號：2003387