本文選題：HB出版社 + 成本控制��； 參考：《東華大學》2017年碩士論文

【摘要】：出版業(yè)在所有的文化產(chǎn)業(yè)之中有著最明顯的產(chǎn)業(yè)特質,它有著發(fā)揚社會主旋律,傳播正確的價值觀,傳承先賢的偉大智慧果實的多重任務,是大量文化產(chǎn)業(yè)的重中之重。許久以來,出版行業(yè)都是屬于政府部門監(jiān)管下的事業(yè)單位。而隨著事業(yè)單位改制,出版社也作為經(jīng)營主體,參與到了市場競爭中。HB出版社自1993年8月成立起,一直致力于一般書的出版,23年來,HB出版社始終踐行著辦社宗旨和發(fā)展規(guī)劃,不斷優(yōu)化選題結構、堅持特色出版、講究品牌效益、注重文化積累的探索,并在出版圖文并茂、高品位、通俗化的人文社科類圖書方面做出了自己的品牌。但是HB出版社依然存在著部分事業(yè)單位編制時期的遺留問題,如業(yè)務流程花費時間長,人員工作效率低下等,這些問題的存在都大大增加了HB出版社的成本負荷,因此,有必要對其流程進行優(yōu)化,進而控制其成本消耗,提高利潤空間,提升其競爭優(yōu)勢,保證HB出版社的可持續(xù)發(fā)展。本文在總結了國內(nèi)外學者研究成果的基礎上,結合成本控制理論以及流程優(yōu)化理論,對HB出版社的業(yè)務流程現(xiàn)狀及其成本控制進行了分析,發(fā)現(xiàn)了HB出版社業(yè)務流程在成本控制方面存在著時間過長、人工成本過高等問題,而導致這些問題的原因則是上游流程影響下游流程、不增值流程過多以及自動化支持力度不夠。之后,通過使用ESIA方法對HB出版社業(yè)務流程中的申請書號與CIP流程、版權申報流程以及管理信息系統(tǒng)的自動化支持等關鍵節(jié)點進行了優(yōu)化,并為了加強出版社內(nèi)部的自動化支持力度,提出了建設出版數(shù)據(jù)庫的建議。最后,本文綜合考慮了評估需要的全面性以及HB出版社的實際情況,構建了HB出版社優(yōu)化效果評估體系以對HB出版的流程優(yōu)化效果進行評估。
[Abstract]:Among all the cultural industries, the publishing industry has the most obvious industrial characteristics. It has the task of carrying forward the social main melody, spreading correct values and inheriting the great wisdom of the forefathers, which is the most important task of a large number of cultural industries. For a long time, the publishing industry is under the supervision of government institutions. With the reform of the institution system, the publishing house, as the main body of management, has participated in the market competition. HB publishing house has been devoted to the publication of general books since it was established in August 1993. In the past 23 years, the publishing house has always carried out the purpose and development plan of running the society. We should optimize the structure of the selected topic, insist on the characteristic publishing, pay attention to the brand benefit, pay attention to the exploration of cultural accumulation, and make our own brand in publishing the books of humanities and social sciences, which are picturesque, high-grade and popularized. However, HB publishing house still has some remaining problems in the period of institution establishment, such as the long time of business process, the low efficiency of personnel and so on. The existence of these problems has greatly increased the cost burden of HB publishing house, so, It is necessary to optimize its process, control its cost consumption, improve profit space, enhance its competitive advantage, and ensure the sustainable development of HB publishing house. On the basis of summing up the research results of scholars at home and abroad and combining the cost control theory and process optimization theory, this paper analyzes the present situation of business process and cost control of HB publishing house. It is found that there are some problems in the cost control of HB publishing house, such as too long time and too high labor cost, and these problems are caused by the upstream process influencing the downstream process. Do not add value process too much and automation support is not enough. After that, the application number and CIP process, copyright declaration process and automation support of management information system are optimized by using ESIA method. In order to strengthen the automatization support of the publishing house, the paper puts forward the suggestion of building the publishing database. Finally, this paper synthetically considers the comprehensive evaluation needs and the actual situation of HB publishing house, and constructs the HB publishing house optimization effect evaluation system to evaluate the process optimization effect of HB publishing.
【學位授予單位】：東華大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：G231

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