本文選題：《燕趙都市報(bào)》 + 報(bào)紙數(shù)字化��； 參考：《河北大學(xué)》2010年碩士論文

【摘要】： 2009年下半年,《燕趙都市報(bào)》社開始著手準(zhǔn)備辦《燕趙都市網(wǎng)》,并于年底正式成立《燕趙都市網(wǎng)》,該報(bào)社已經(jīng)有一家報(bào)紙的電子版網(wǎng)站,此次成立的新網(wǎng),是一種全新形式和意義的網(wǎng)站,可以說此網(wǎng)站是該媒體的新形式或新發(fā)展方向。在河北省這不是唯一的網(wǎng)站,也不是辦得最早的網(wǎng)站,除了有近十年歷史的《河北新聞網(wǎng)》與省委宣傳部門剛剛著手新辦的《長城網(wǎng)》,還有一家社會(huì)上的《銀河網(wǎng)》。在這幾家主要競爭對手面前,剛剛起步的《燕趙都市網(wǎng)》如何憑借它的母體《燕趙都市報(bào)》已有優(yōu)勢,在社會(huì)上打造自己的品牌,形成自己獨(dú)家的優(yōu)勢,既是擺在《燕趙都市報(bào)》社領(lǐng)頭人面前的重要課題,同時(shí)也是該報(bào)社每一份子的難題。 報(bào)社辦網(wǎng)站在我國也已經(jīng)有十多年的歷史了,最早辦電子版報(bào)紙的是《廣州日報(bào)》,在1996年6月就開辦了電子版日報(bào),此后有多家媒體開辦網(wǎng)站,且有很多網(wǎng)站辦得有聲有色,如《大江網(wǎng)》《大河網(wǎng)》所取得的經(jīng)濟(jì)效益都已經(jīng)超過了他們母體江西報(bào)業(yè)集團(tuán)、河南報(bào)業(yè)集團(tuán),而《人民網(wǎng)》在有利依托《人民日報(bào)》社的形勢下,所辦的“強(qiáng)國論壇”在多次請到國家領(lǐng)導(dǎo)人到場與網(wǎng)民進(jìn)行報(bào)網(wǎng)互動(dòng)后,也已經(jīng)聲名鵲起,所帶來的品牌價(jià)值無法衡量。 紙質(zhì)媒體開始興建網(wǎng)站,已經(jīng)屢見不鮮,大有遍地開花之勢,如何因地制宜在諸強(qiáng)林立當(dāng)中使網(wǎng)站做大做強(qiáng),網(wǎng)絡(luò)版的紙媒如何不僅僅充當(dāng)搬運(yùn)工,找到自己發(fā)展的方向,是很多人研究與思考的問題,本文以《燕趙都市報(bào)》所辦的《燕趙都市網(wǎng)》為研究對象,并借鑒其它報(bào)紙所辦的網(wǎng)站以及所進(jìn)行的報(bào)網(wǎng)互動(dòng)、報(bào)網(wǎng)一體化等形式,旨在找到報(bào)紙網(wǎng)絡(luò)版轉(zhuǎn)型的現(xiàn)實(shí)問題與發(fā)展方向。
[Abstract]:In the second half of 2009, the "Yanzhao Metropolitan Daily" Society began to prepare for the establishment of "Yanzhao Metropolitan Network", and formally set up "Yanzhao Metropolitan Network" at the end of the year. The newspaper already has an electronic website for a newspaper. Is a new form and meaning of the website, can be said to be a new form of the media or new development direction. In Hebei Province, this is not the only website, nor is it the earliest website. In addition to the "Hebei News Network", which has a history of nearly 10 years, and the newly launched "the Great Wall" website, which the propaganda department of the provincial party committee has just started, there is also a social "Yinhe net." In front of these main competitors, how does the fledgling Yanzhao Metropolitan Network take advantage of its parent body, Yanzhao Metropolis Daily, to build its own brand in society and form its own exclusive advantage? Yanzhao Metropolis Daily is not only an important subject in front of the leader of this newspaper, but also a difficult problem for every member of the newspaper. Newspapers have run websites in China for more than 10 years. The earliest newspaper that ran electronic versions was the Guangzhou Daily. In June 1996, the newspaper opened an electronic version of the daily newspaper. Since then, many media have opened websites, and many websites have been well run. For example, the economic benefits achieved by the "Great River Network" have exceeded that of their mother group, Jiangxi newspaper Group, Henan newspaper Group, and "people's net" under the favorable situation of relying on < People's Daily > society. The "powerful Forum" has also become famous after it has repeatedly invited national leaders to come to the scene to interact with netizens. The brand value it brings is not measurable. The paper media began to build websites, which have become common and have a tendency of blooming everywhere. How to make the websites bigger and stronger in line with local conditions? how can the online print media not only act as porters, but also find its own direction of development? It is a problem that many people study and think about. This paper takes Yanzhao Metropolitan News as the research object, and draws lessons from the websites run by other newspapers, as well as the interaction and integration of newspapers and networks, etc. The aim is to find out the realistic problem and development direction of newspaper network edition transformation.
【學(xué)位授予單位】：河北大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2010
【分類號】：G213;G216.2

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