本文選題：出版社 + 微信公眾號　； 參考：《出版廣角》2017年04期

【摘要】：目前出版社微信公眾號可謂"遍地開花",但影響力呈現(xiàn)明顯兩極分化。文章調(diào)查15家大眾喜愛的出版社微信公眾號的推送文章,從標(biāo)題、內(nèi)容、圖片、字?jǐn)?shù)等方面分析其特點(diǎn)和受歡迎的原因。結(jié)果發(fā)現(xiàn),15家出版社微信公眾號文章的標(biāo)題和字?jǐn)?shù)符合一般大眾所喜愛的基本類型;原創(chuàng)文章居多,內(nèi)容質(zhì)量達(dá)標(biāo);圖文結(jié)合,書影和實(shí)拍最多,滿足讀者的閱讀需求。同時(shí),文章為進(jìn)一步提升出版社微信公眾號質(zhì)量提出一些思考。
[Abstract]:At present, the publishing house WeChat public name can be described as "blooming everywhere", but the impact of obvious polarization. This paper investigates the push articles of the public number of WeChat, a popular publishing house, and analyzes its characteristics and popular reasons from the aspects of title, content, picture, word count and so on. The results show that the titles and the number of words of the WeChat public number articles in 15 publishing houses are in line with the basic types that the general public like; the original articles are in the majority and the content quality is up to standard; the combination of the pictures and the text, the most books, the film and the actual shooting, meet the readers' reading needs. At the same time, the article to further improve the quality of the public number of WeChat Publishing House put forward some thoughts.
【作者單位】： 商務(wù)印書館;
【分類號】：G230.7
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本文編號：1970305