本文選題：新聞周刊 + 主流媒體��； 參考：《西北大學(xué)》2010年碩士論文

【摘要】： 自上世紀(jì)90年代以來,一批新銳新聞周刊的誕生標(biāo)志著我國新聞周刊市場正在走向成熟。誕生之初的新聞周刊紛紛表示要做中國的主流媒體,但理想變成現(xiàn)實是要付出代價的,況且理想與現(xiàn)實的差距如此之大。在傳統(tǒng)三大媒體以及號稱為“第四媒體”——網(wǎng)絡(luò)的夾縫中生存,新聞周刊要成為主流媒體將有漫長的道路要走。 本文首先分析了新聞周刊做主流媒體的可行性,認(rèn)為相對于以量取勝的非主流媒體來說,主流媒體追求的是傳媒的影響力,即以質(zhì)取勝。而要實現(xiàn)這一目標(biāo)的關(guān)鍵因素在于報道內(nèi)容上的差別。眾所周知,報紙、廣播、電視以及網(wǎng)絡(luò)的優(yōu)勢在于新聞的時效性,在新聞資訊的整合和深加工方面,它們是做不過新聞周刊的。新聞周刊可以利用充足的時間,以專業(yè)化的視角解讀一周以來發(fā)生的重大事件,這就是新聞周刊存在和生長的空間。尤其是報紙受到網(wǎng)絡(luò)的沖擊已經(jīng)開始走下坡路,為新聞周刊占據(jù)紙質(zhì)傳媒的競爭制高點提供了絕好的機(jī)會。因此,本文認(rèn)為新聞周刊的主流媒體之路是可行的。 在此基礎(chǔ)上,本文以新聞周刊的整體發(fā)展作為研究的主脈絡(luò),論述了新聞周刊要想做中國的主流媒體,應(yīng)首先完成系統(tǒng)化的定位,進(jìn)而尋求符合自身目標(biāo)和個性特點的發(fā)展策略。就個體而言,筆者認(rèn)為,有一些發(fā)展策略是共性的,是任何一份新聞周刊在發(fā)展過程中都不能忽視的。因此本文遵循著從個體到整體、從個性到共性的思維方式把這些策略提煉出來,單獨列為一章,分節(jié)敘述。論文最后指出,盡管面臨著種種困難,但新聞周刊的機(jī)遇是大于挑戰(zhàn)的。因此,新聞周刊應(yīng)該抓住機(jī)遇,充分發(fā)展,占據(jù)紙質(zhì)傳媒的競爭制高點,實現(xiàn)主流媒體之理想。
[Abstract]:Since 1990's, the birth of a batch of new Newsweek shows that the market of Newsweek in our country is maturing. At the beginning of its birth, Newsweek said it wanted to be the mainstream media in China, but it had to pay the price to make the ideal come true, and the gap between ideal and reality was so big. There is a long way to go for Newsweek to become the mainstream media in the gap between the three traditional media and the network known as "the fourth Media". This paper first analyzes the feasibility of Newsweek as the mainstream media. Compared with the non-mainstream media that win by quantity, the mainstream media pursue the influence of the media, that is, win by quality. The key factor to achieve this goal is the difference in the content of the report. It is well known that the advantages of newspapers, radio, television and the Internet lie in the timeliness of news, and in the integration and deep processing of news information, they are not able to do Newsweek. Newsweek can use enough time to interpret the major events in the past week from a professional perspective, which is the space for Newsweek to exist and grow. In particular, newspapers have begun to decline under the impact of the Internet, providing a great opportunity for Newsweek to occupy the competitive high ground of paper media. Therefore, this paper believes that Newsweek's mainstream media road is feasible. On this basis, this paper takes the overall development of Newsweek as the main thread of the study, and discusses that Newsweek should first complete the systematic positioning if it wants to be the mainstream media in China. Then seek the development strategy that accords with oneself goal and individual character characteristic. As far as the individual is concerned, there are some development strategies which can not be ignored in the development of any Newsweek. Therefore, this paper follows the thinking mode from individual to whole, from individuality to commonness, abstracts these strategies into a separate chapter and describes them in sections. Finally, the paper points out that despite the difficulties, the opportunities of Newsweek outweigh the challenges. Therefore, Newsweek should seize the opportunity, fully develop, occupy the competitive height of paper media, and realize the ideal of mainstream media.
【學(xué)位授予單位】：西北大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2010
【分類號】：G239.2

【引證文獻(xiàn)】

相關(guān)碩士學(xué)位論文 前2條

1 王穎;《vista看天下》雜志研究[D];西南大學(xué);2011年

2 史正;人民日報《新農(nóng)村》周刊研究[D];渤海大學(xué);2012年

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本文編號：1964283