本文選題：二十一世紀(jì)出版社 + 少兒圖書出版　； 參考：《河北大學(xué)》2012年碩士論文

【摘要】：本文以二十一世紀(jì)出版社為研究對象,從五個方面對該社27年的出版之路進(jìn)行了探討分析。首先,立足于數(shù)據(jù)資料,闡述了二十一世紀(jì)出版社的圖書出版概況,對該社19852011年出版圖書的數(shù)量與規(guī)模、品種類別、圖書系列化、凸顯的文化趨勢四個方面進(jìn)行了詳細(xì)的分析。其次,立足品牌,著眼于品牌培育、品牌鞏固及品牌延伸三個階段分析該社優(yōu)化品牌之路。造就讀者就是拓展市場,培育作家就是挖掘市場潛力,推廣兒童閱讀,創(chuàng)設(shè)良好的閱讀環(huán)境就是改善功利化的閱讀目的,還兒童一個健康的閱讀天地,從這三個方面探討了二十一世紀(jì)社培育市場的獨(dú)特之處。另外,以該社引進(jìn)版及輸出版圖書為切入點(diǎn),對該社的版權(quán)貿(mào)易現(xiàn)狀進(jìn)行了梳理,提出應(yīng)該從更高的層面關(guān)照版權(quán)貿(mào)易。最后,總結(jié)出該社出版存在的問題并提出相應(yīng)的建議。
[Abstract]:Taking the 21 Century Publishing House as the research object, this paper discusses and analyzes the publishing road of the 21 Century Publishing House from five aspects. Firstly, based on the data, this paper expounds the general situation of the publication of the 21 century publishing house, and analyzes in detail the quantity and scale of the books published by the publishing house from 1985 to 2011, the category of the books, the serialization of the books, and the prominent cultural trends. Secondly, based on the brand, focusing on brand cultivation, brand consolidation and brand extension analysis of the three stages of brand optimization. To cultivate readers is to expand the market, to cultivate writers is to tap the market potential, to promote children's reading, to create a good reading environment is to improve the utilitarian purpose of reading, and to give children a healthy reading world. From these three aspects, this paper discusses the unique place of the 21 th century society to cultivate the market. In addition, this paper combs the present situation of copyright trade in the society by starting with the imported edition and books published by the society, and puts forward that the copyright trade should be cared for from a higher level. Finally, the paper summarizes the problems existing in the publication of the society and puts forward corresponding suggestions.
【學(xué)位授予單位】：河北大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：G239.2-F

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相關(guān)期刊論文 前10條

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本文編號：1954595