本文選題：民營書業(yè) + 暢銷書�。� 參考：《蘭州大學(xué)》2012年碩士論文

【摘要】：民營書業(yè)的發(fā)展,是一個(gè)隨著政策的放開不斷橫向和縱向演進(jìn)的過程。經(jīng)過近三十年的歷程,民營書業(yè)已經(jīng)成為中國出版產(chǎn)業(yè)中的一股重要力量。而在作為出版產(chǎn)業(yè)成熟標(biāo)志的暢銷書市場,民營也發(fā)揮著不可取代的作用,并成為各大暢銷書排行榜的重要推手。 本文認(rèn)為,民營書業(yè)不論在暢銷書出版方面還是對于整個(gè)行業(yè)來講,都已經(jīng)擺脫了以往作為國有出版社補(bǔ)充部分的尷尬局面,成為一支獨(dú)立又不可忽視的力量。但同時(shí),民營書業(yè)在暢銷書的出版中還面臨諸多問題,而其中最根本就是在出版權(quán)問題上始終沒有獲得主體資格。這也造成了當(dāng)今的民營書業(yè)在暢銷書出版上必須依附國有出版社的局面。另外,民營書業(yè)在內(nèi)容把關(guān)、數(shù)字化、融資等其他方面也面臨一些挑戰(zhàn)。 論文正文包括緒論在內(nèi)的六章內(nèi)容,其中緒論部分主要闡述了選題研究的背景和意義,并羅列了當(dāng)前這一選題的主要研究現(xiàn)狀,另外還對論文的研究方法等問題做了具體說明；第二章是對主要概念的界定,主要包括暢銷書的概念以及在中國的發(fā)展和中國民營書業(yè)的概念、發(fā)展兩大部分；第三章回顧了民營書業(yè)在暢銷書出版領(lǐng)域的發(fā)展歷程,并通過“開卷信息”提供的2011年暢銷書排行榜的分析,闡述了目前民營書業(yè)在暢銷書的出版中的現(xiàn)狀,通過分析,可以比較清楚的看出民營書業(yè)在暢銷書出版中的主要貢獻(xiàn),同時(shí)也能看出一些問題；第四章是主要論述了民營書業(yè)在暢銷書出版方面一些典型特點(diǎn)；第五章主要通過之前的分析揭示了目前民營書業(yè)在暢銷書出版中面臨的一些困境,如政策環(huán)境的限制、“把關(guān)”不嚴(yán)、數(shù)字化的沖擊等問題；第六章則主要針對民營書業(yè)在暢銷書出版中面臨的問題,提出了一些發(fā)展建議。
[Abstract]:The development of private book industry is a process of horizontal and vertical evolution along with the opening of policy. After nearly 30 years of history, the private book industry has become an important force in China's publishing industry. In the best-selling market, which is the symbol of publishing industry maturity, the private sector also plays an irreplaceable role and becomes an important promoter of the best-selling lists. This paper holds that the private book industry, whether in the area of best-selling book publishing or for the whole industry, has got rid of the embarrassing situation as a supplementary part of state-owned publishing houses in the past, and has become an independent and unneglectable force. But at the same time, the private book industry also faces many problems in the publication of best-selling books, among which the most fundamental is that the subject qualification has never been obtained in the issue of publishing rights. This also caused the private book industry in the best-selling publishing must be dependent on the state-owned publishing situation. In addition, the private book industry in content control, digitization, financing and other aspects are also facing some challenges. The main body of the thesis includes six chapters, including the introduction, in which the introduction mainly expounds the background and significance of the research on the topic, lists the main research status quo of this topic at present, and makes a specific explanation of the research methods of the paper. The second chapter is the definition of the main concepts, including the concept of best-selling books and the development in China and the concept of private book industry, the third chapter reviews the development of the private book industry in the field of best-selling book publishing. And through the analysis of the best seller list in 2011 provided by "Open Book Information", this paper expounds the current situation of the private book industry in the publication of the best-selling book. Through the analysis, we can clearly see the main contribution of the private book industry in the best-selling book publication. At the same time, some problems can be seen. The fourth chapter mainly discusses some typical characteristics of the private book industry in the area of best-selling book publishing; the fifth chapter mainly reveals some difficulties faced by the private book industry in the publishing of best-selling books through the previous analysis. For example, the restriction of policy environment, the lax "gatekeeper", the impact of digitization, and so on, the sixth chapter puts forward some suggestions for the development of the private book industry in the face of the problems in the best-selling book publishing.
【學(xué)位授予單位】：蘭州大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：G239.2-F

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