本文選題：HNWY出版社 + 選題項目�。� 參考：《中南大學(xué)》2011年碩士論文

【摘要】：出版社選題項目責(zé)任機(jī)制管理問題,是出版資源領(lǐng)域研究的一個重要理論課題和實(shí)踐課題。出版社選題項目管理,籌劃、組織、維護(hù)各環(huán)節(jié)都充滿了復(fù)雜性,科學(xué)合理的構(gòu)建出版社選題項目責(zé)任機(jī)制體系,必將是出版社管理的手段、方式、程序創(chuàng)新首要解決的問題。 出版社選題項目責(zé)任機(jī)制管理強(qiáng)調(diào)“顧客需求導(dǎo)向",推行“以選題策劃為中心的項目負(fù)責(zé)制”,改進(jìn)績效管理,激發(fā)員工積極性和創(chuàng)造性,立項的選題項目必須具有明確的社會效益或較高的經(jīng)濟(jì)效益目標(biāo),引導(dǎo)作者和編輯共同開發(fā)各類出版物,積極為讀者提供人性化的售后服務(wù)及相關(guān)手段,有利于提高出版社選題項目責(zé)任機(jī)制管理各環(huán)節(jié)的運(yùn)行效率。 本研究首先分析組織結(jié)構(gòu)與目標(biāo)管理理論,包括組織結(jié)構(gòu)理論概述、目標(biāo)管理理論概述等方面。其次,研究選題項目負(fù)責(zé)制管理模式,對我國出版社業(yè)態(tài)展開分析,討論出版社功能工作特點(diǎn),分析出版社選題項目負(fù)責(zé)制要求與實(shí)施。再次,展開HNWY出版社選題項目負(fù)責(zé)制的可行性研究,主要包括：外部環(huán)境分析、內(nèi)部環(huán)境分析、以及可行性分析三個組成部分。最后,基于以上關(guān)于出版社選題項目負(fù)責(zé)制從提出問題到解決問題等流程的討論,從整體上進(jìn)行HNWY出版社實(shí)施選題項目負(fù)責(zé)制的方案設(shè)計,主要包括以下五個方面的具體方案,分別是：基于選題項目負(fù)責(zé)制的組織機(jī)構(gòu)調(diào)整、企業(yè)文化調(diào)整、ERP建設(shè)、薪酬政策調(diào)整、績效管理調(diào)整。
[Abstract]:It is an important theoretical and practical subject in the field of publishing resources to manage the responsibility mechanism of selected topics in publishing houses. The management, planning, organization and maintenance of the selected topic project of the publishing house are full of complexity. The scientific and reasonable construction of the responsibility mechanism system of the selected topic project of the publishing house will be the most important problem to be solved by the means, the way and the procedure innovation of the publishing house management. The management of project responsibility mechanism of publishing house emphasizes "customer demand orientation", implements "project responsibility system centered on topic selection planning", improves performance management, and stimulates staff's enthusiasm and creativity. The project must have clear social benefits or higher economic benefits, guide the authors and editors to jointly develop various kinds of publications, and actively provide the readers with humanized after-sales service and related means. It is propitious to improve the running efficiency of the management of the project responsibility mechanism of the publishing house. This study first analyzes the theory of organizational structure and objective management, including the overview of organizational structure theory, objective management theory and so on. Secondly, this paper studies the management mode of project responsibility system, analyzes the publishing industry of our country, discusses the characteristics of the publishing house's function, and analyzes the requirements and implementation of the project responsibility system of the selected topic of the publishing house. Thirdly, the feasibility study of the project responsibility system of HNWY Publishing House is carried out, which includes three parts: external environment analysis, internal environment analysis and feasibility analysis. Finally, based on the above discussion on the process of publishing house project responsibility system from raising problems to solving problems, the overall project design of HNWY publishing house to implement the project responsibility system of selected topics is carried out, which mainly includes the following five specific plans. They are: organization adjustment based on project responsibility system, enterprise culture adjustment ERP construction, salary policy adjustment, performance management adjustment.
【學(xué)位授予單位】：中南大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2011
【分類號】：G232

【引證文獻(xiàn)】

相關(guān)碩士學(xué)位論文 前1條

1 宋曉紅;知識管理在出版企業(yè)選題工作中的應(yīng)用研究[D];大連海事大學(xué);2012年

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本文編號：1947173