本文選題：《糖煙酒周刊》 + 經(jīng)營管理　； 參考：《河北大學(xué)》2010年碩士論文

【摘要】： 本論文以河北省文化體制改革的樣本案例——《糖煙酒周刊》的獨具特色的經(jīng)營管理之道作為研究對象。《糖煙酒周刊》作為一份行業(yè)期刊,雜志社的領(lǐng)導(dǎo)班子于2006年率先著手對其進行改制,并在改制后幾年一直保持了良好的發(fā)展態(tài)勢,在同行業(yè)界中取得了驕人的業(yè)績。本論文的寫作目的旨在探索該雜志社科學(xué)先進的經(jīng)營管理措施,能為整個行業(yè)期刊的改制發(fā)展提供一些可操作性的經(jīng)驗。 本論文在對整個行業(yè)期刊的發(fā)展狀況進行梳理的基礎(chǔ)上,詳細分析了《糖煙酒周刊》從雜志社的日常管理細節(jié)到其品牌經(jīng)營與戰(zhàn)略營銷的一系列舉措,以該雜志社成功之處為著眼點,從用人機制、編采機制、發(fā)行模式、廣告業(yè)務(wù)管理模式、品牌經(jīng)營與整合營銷等幾個方面對該社的經(jīng)營管理之道作了詳細闡釋。論文中糅合滲透了對雜志社的經(jīng)營與管理之道中的理論挖掘,并在行文當中融入了現(xiàn)代管理學(xué)的一些基本理念,理論結(jié)合實踐,力爭對該雜志社運作當中值得學(xué)習(xí)推廣的做法進行整理、提煉、歸納并提升以期摸索出適合整個行業(yè)期刊發(fā)展的運作規(guī)律,以服務(wù)于整個行業(yè)期刊的改進與改革。 本論文在主體部分對《糖煙酒周刊》經(jīng)營管理的一些科學(xué)先進的作法做了比較詳盡剖析的同時,還分析了該雜志社在發(fā)展中的存在一些問題以及對其的對策研究。在最后對《糖煙酒周刊》的未來發(fā)展前景進行了展望,以期為行業(yè)期刊的未來發(fā)展指導(dǎo)方向。
[Abstract]:In this paper, the sample case of the cultural system reform in Hebei Province, "Sugar Tobacco and Liquor Weekly", is taken as the research object of the unique management and management of "Sugar Tobacco and Liquor Weekly" as an industry journal. In 2006, the leading group of the magazine took the lead to reform its system, and has maintained a good development trend for several years after the reform, and has made remarkable achievements in the field of the same industry. The purpose of this paper is to explore the scientific and advanced management measures of the magazine, and to provide some operable experience for the reform and development of the whole industry journal. On the basis of combing the development of periodicals in the whole industry, this paper analyzes in detail a series of measures from the daily management details of the magazine to the brand management and strategic marketing of Sugar Tobacco and Wine Weekly. Based on the success of the magazine, this paper expounds in detail the management of the magazine from the aspects of employment mechanism, editing mechanism, distribution mode, advertising business management mode, brand management and integrated marketing, etc. The paper combines the theory mining of the management and management of the magazine, and integrates some basic ideas of modern management, theory and practice. In order to serve the improvement and reform of the whole industry periodical, the author tries to sort out, refine, summarize and promote the methods that are worth learning and popularizing in the operation of the magazine in order to find out the operation law suitable for the development of the whole industry periodical. In the main part of this paper, some scientific and advanced methods of management and management of Sugar Tobacco and Liquor Weekly are analyzed in detail. At the same time, some problems existing in the development of the magazine and its countermeasures are also analyzed. Finally, the prospect of the future development of Sugar Tobacco and Liquor Weekly is prospected in order to guide the future development of trade periodicals.
【學(xué)位授予單位】：河北大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2010
【分類號】：G239.23-F

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本文編號：1945209