數(shù)字化背景下兒童有聲閱讀的產(chǎn)業(yè)圖譜
發(fā)布時(shí)間:2018-05-27 02:08
本文選題:兒童有聲閱讀 + 兒童有聲書(shū); 參考:《出版廣角》2017年19期
【摘要】:21世紀(jì)以來(lái),基于移動(dòng)互聯(lián)網(wǎng)、云存儲(chǔ)、大數(shù)據(jù)等技術(shù)手段,兒童有聲閱讀產(chǎn)業(yè)不斷發(fā)展壯大。其圖譜可以劃分為五個(gè)部分:內(nèi)容提供方、內(nèi)容制作方、渠道發(fā)行方、數(shù)字終端制造方和用戶(hù),優(yōu)質(zhì)IP和渠道用戶(hù)形成了該產(chǎn)業(yè)的核心競(jìng)爭(zhēng)力。兒童有聲閱讀產(chǎn)業(yè)若想不斷發(fā)展壯大,應(yīng)優(yōu)化市場(chǎng)結(jié)構(gòu),加強(qiáng)優(yōu)質(zhì)內(nèi)容的生產(chǎn)制作,并不斷創(chuàng)新媒體技術(shù)。
[Abstract]:Since the 21st century, based on mobile Internet, cloud storage, big data and other technical means, children's audible reading industry has been growing. The map can be divided into five parts: content provider, content producer, channel distributor, digital terminal manufacturer and user, high quality IP and channel user forming the core competitiveness of the industry. If the children's audible reading industry wants to grow, it should optimize the market structure, strengthen the production of high-quality content, and innovate the media technology.
【作者單位】: 沈陽(yáng)師范大學(xué)文學(xué)院;清華大學(xué)新聞與傳播學(xué)院;
【分類(lèi)號(hào)】:G230.7
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本文編號(hào):1939940
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