本文選題：出版精神 + 出版品牌��； 參考：《河南大學(xué)》2012年碩士論文

【摘要】：出版業(yè)是文化產(chǎn)業(yè)的重要組成部分，在國家文化軟實(shí)力建設(shè)中占據(jù)著舉足輕重的地位。黨的十七屆六中全會(huì)提出，要?jiǎng)?chuàng)作生產(chǎn)更多無愧于歷史、無愧于時(shí)代、無愧于人民的優(yōu)秀作品，以此為文化繁榮發(fā)展的重要標(biāo)志。要構(gòu)建現(xiàn)代文化產(chǎn)業(yè)體系，形成公有制為主體、多種所有制共同發(fā)展的文化產(chǎn)業(yè)格局。這對(duì)出版業(yè)來說，是一個(gè)重要的發(fā)展機(jī)遇。 綜觀我國出版業(yè)的總體情況，改革開放30余年來，我國出版業(yè)得到了快速發(fā)展壯大，已是名副其實(shí)的出版大國，但綜觀全球的出版格局，，遠(yuǎn)非出版強(qiáng)國。2010年伊始，全國新聞出版工作會(huì)議就明確提出了今后10年“向新聞出版強(qiáng)國邁進(jìn)”的目標(biāo)，要實(shí)現(xiàn)出版業(yè)的長久發(fā)展，必須構(gòu)建強(qiáng)有力的出版品牌。擁有出版品牌，就意味著擁有了知名度和信譽(yù)度，擁有了讀者和市場，就獲得了廣泛的影響力和長久的生命力�；仡櫝霭媸飞现T多名社的發(fā)展歷程，環(huán)顧當(dāng)今出版業(yè)中的翹楚，無一例外地發(fā)現(xiàn)這些大社、強(qiáng)社在構(gòu)建自身的品牌過程中，有一雙“無形的手”貫穿于內(nèi)起關(guān)鍵作用，這就是出版精神。 出版精神的內(nèi)涵豐富，其形成和培育需要出版人有高尚的職業(yè)追求，需要發(fā)揚(yáng)出版先賢的出版精神，需要在編輯出版實(shí)踐活動(dòng)中磨礪。出版品牌的構(gòu)建對(duì)出版產(chǎn)業(yè)以致文化建設(shè)極其重要，出版品牌的構(gòu)成具有多種因素，精品出版物、優(yōu)秀出版人、出版社形象是重要的構(gòu)成要素。從鄒韜奮、張?jiān)獫?jì)、胡愈之、巴金等老一輩出版家的出版理念及出版活動(dòng)來看，他們一生求索并堅(jiān)守的出版精神影響著我國近現(xiàn)代出版事業(yè)，催生了一部又一部優(yōu)秀的作品，影響一代又一代出版人，推動(dòng)著出版事業(yè)向前發(fā)展。中外名社的發(fā)展歷程，證明出版精神與出版品牌之間相互支撐、密不可分。 然而，近年來一些出版人和出版社片面追逐經(jīng)濟(jì)利益，不能正確處理社會(huì)效益和經(jīng)濟(jì)效益之間的關(guān)系，大量平庸化、同質(zhì)化、低俗化圖書出現(xiàn)，編校粗糙、錯(cuò)漏過多等現(xiàn)象時(shí)處可見，出版精神的缺失對(duì)整個(gè)出版業(yè)造成了消極影響，影響了出版業(yè)的聲譽(yù)，阻礙了出版業(yè)的持續(xù)發(fā)展。針對(duì)這樣的現(xiàn)實(shí)狀況，在當(dāng)前面對(duì)出版業(yè)轉(zhuǎn)制、數(shù)字出版進(jìn)程加快等新形勢，探討了新時(shí)期下亟需呼喚出版精神的回歸，繼承和發(fā)揚(yáng)出版的文化使命感和社會(huì)責(zé)任感，積極面對(duì)出版改制帶來的新情況，加大出版精神的培育，培養(yǎng)復(fù)合型人才，堅(jiān)持以人為本，完善出版管理機(jī)制，建立考核制度，以構(gòu)建適應(yīng)新時(shí)期發(fā)展的出版品牌。
[Abstract]:Publishing industry is an important part of cultural industry and plays an important role in the construction of national cultural soft power. The sixth Plenary session of the 17th CPC Central Committee proposed that we should create and produce more works worthy of history, worthy of the times, worthy of the people's fine works, as an important symbol of cultural prosperity and development. We should construct a modern cultural industrial system and form a cultural industrial pattern in which public ownership is the main body and various forms of ownership develop together. This is an important development opportunity for the publishing industry. Looking at the overall situation of China's publishing industry, since the reform and opening up for more than 30 years, China's publishing industry has developed rapidly and has become a publishing country worthy of its name, but the global publishing pattern is far from being a publishing powerhouse. The National Conference on Press and publication has clearly put forward the goal of "striding into a powerful country in press and publication" in the next 10 years. In order to realize the long-term development of the publishing industry, a strong publishing brand must be constructed. Owning a publishing brand means having a reputation, a reader and a market, a wide range of influence and long-term vitality. Looking back on the development of many famous societies in the history of publishing, and looking around at the leaders in the publishing industry today, without exception, it is found that in the process of building their own brands, strong societies have a pair of "invisible hands" running through them to play a key role, This is the spirit of publishing. The spirit of publishing is rich in connotation, its formation and cultivation need the publishers have noble professional pursuit, need to carry forward the publishing spirit of the publishing sages, and need to hone in the practical activities of editing and publishing. The construction of the publishing brand is very important to the publishing industry and even to the cultural construction. The composition of the publishing brand has many factors, such as the excellent publication, the excellent publisher and the image of the publishing house. Judging from the publishing ideas and activities of the older generation of publishers, such as Zou Taofen, Zhang Yuanji, Hu Yuzhi, Ba Jin, and so on, the publishing spirit they have sought and adhered to throughout their lives has influenced our modern publishing cause and spawned one excellent work after another. Influence generation after generation of publishers, promote the development of publishing industry. The development course of Chinese and foreign famous societies proves that publishing spirit and publishing brands are mutually supportive and inseparable. However, in recent years, some publishers and publishing houses have been chasing economic interests one-sidedly, and can not correctly handle the relationship between social and economic benefits. A large number of mediocre, homogenous and vulgar books have appeared, and their editing has been rough. The lack of publishing spirit has a negative impact on the whole publishing industry, affects the reputation of the publishing industry and hinders the sustainable development of the publishing industry. In the face of the new situation, such as the transformation of publishing industry and the acceleration of digital publishing process, this paper probes into the urgent need to call for the return of publishing spirit in the new period, and to inherit and carry forward the cultural mission and social responsibility of publishing. Facing the new situation brought about by the reform of the publishing system, we should increase the cultivation of the publishing spirit, train the compound talents, adhere to the people-oriented approach, perfect the publishing management mechanism, and establish the examination system in order to construct the publishing brand which can adapt to the development of the new era.
【學(xué)位授予單位】：河南大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類號(hào)】：G239.2-F

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本文編號(hào)：1929057