本文選題：數(shù)字出版 + 移動(dòng)應(yīng)用��； 參考：《武漢理工大學(xué)》2012年碩士論文

【摘要】：隨著現(xiàn)代社會(huì)經(jīng)濟(jì)與科學(xué)技術(shù)的飛速發(fā)展,人們的閱讀習(xí)慣也慢慢發(fā)生變化,尤其是數(shù)字出版物的移動(dòng)應(yīng)用方面,在科技水平高度發(fā)展的今天,移動(dòng)化的閱讀方式也越來(lái)越受到人們的歡迎。眾所周知,數(shù)字出版物在移動(dòng)應(yīng)用方面的發(fā)展也十分迅猛,人們?cè)诟鞣N移動(dòng)終端上進(jìn)行閱讀的現(xiàn)象十分普遍。這些年來(lái),數(shù)字出版物的移動(dòng)應(yīng)用發(fā)展在整個(gè)數(shù)字出版的發(fā)展過(guò)程中也舉足輕重。 在數(shù)字出版物的移動(dòng)應(yīng)用迅猛發(fā)展的今天,對(duì)其移動(dòng)應(yīng)用的分類以及其業(yè)務(wù)模式、發(fā)展概況的分析具有十分重大的意義。本文結(jié)合理論以及相關(guān)案例和實(shí)務(wù),對(duì)各種數(shù)字出版物移動(dòng)應(yīng)用方面進(jìn)行探索與分析,為我國(guó)數(shù)字出版物移動(dòng)應(yīng)用能好地發(fā)展提供相關(guān)的啟示。 本文從數(shù)字出版物的各種移動(dòng)應(yīng)用迅速發(fā)展的背景出發(fā),將文章分為七個(gè)章節(jié)來(lái)進(jìn)行論述。主要內(nèi)容如下： 第一部分為緒論,主要介紹了文的研究目的、研究意義、研究方法及同類研究綜述以及它的創(chuàng)新點(diǎn)。 第二部分中,首先在時(shí)代背景下對(duì)數(shù)字出版和數(shù)字出版物的概念進(jìn)行了闡述,然后對(duì)它的移動(dòng)應(yīng)用方面進(jìn)行了分類。 第三部分,以新概念英語(yǔ)為例子,來(lái)分析傳統(tǒng)紙質(zhì)書的多媒體移動(dòng)經(jīng)營(yíng)模式,在這里也對(duì)傳統(tǒng)紙質(zhì)書的移動(dòng)應(yīng)用方面的利弊作出分析。 第四部分,以憤怒的小鳥為例子,分析了網(wǎng)絡(luò)游戲到移動(dòng)應(yīng)用方面的經(jīng)營(yíng)模式和盈利方式。 第五部分,重點(diǎn)對(duì)以微小說(shuō)為主的微出版物的發(fā)展進(jìn)行了討論,以及對(duì)它的傳播運(yùn)作模式進(jìn)行分析。 第六部分,以盛大文學(xué)為例子,對(duì)網(wǎng)絡(luò)文學(xué)到移動(dòng)應(yīng)用的經(jīng)營(yíng)特征和盈利障礙進(jìn)行討論分析。 第七部分,綜合前幾章的分析,對(duì)我國(guó)數(shù)字出版移動(dòng)應(yīng)用的發(fā)展面臨的問(wèn)題進(jìn)行了總結(jié),并對(duì)今后如何讓數(shù)字出版移動(dòng)應(yīng)用更好地發(fā)展提出了一些建議。
[Abstract]:With the rapid development of modern society, economy and science and technology, people's reading habits are gradually changing, especially in the mobile application of digital publications, today, when the level of science and technology is highly developed, Mobile reading is becoming more and more popular. As we all know, the development of digital publications in mobile applications is also very rapid, and it is very common for people to read on various mobile terminals. In recent years, the development of mobile applications of digital publications has played an important role in the development of digital publishing. With the rapid development of mobile applications of digital publications, it is of great significance to analyze the classification of mobile applications and their business models. Based on the theory, relevant cases and practice, this paper explores and analyzes the mobile applications of various digital publications, and provides relevant enlightenment for the development of mobile applications of digital publications in China. Based on the rapid development of various mobile applications of digital publications, this paper is divided into seven chapters. The main contents are as follows: The first part is the introduction, mainly introduces the research purpose, research significance, research methods, similar research review and its innovation. In the second part, the concepts of digital publishing and digital publication are expounded under the background of the times, and then its mobile applications are classified. The third part, taking New concept English as an example, analyzes the multimedia mobile management mode of traditional paper books, and analyzes the advantages and disadvantages of the traditional paper books' mobile application. The fourth part, taking Angry Birds as an example, analyzes the business model and profit mode from online games to mobile applications. In the fifth part, the author discusses the development of micro-publication based on micro-fiction and analyzes its mode of communication. The sixth part, taking Shanda literature as an example, discusses the management characteristics and profit barriers of network literature to mobile applications. The seventh part, synthesizing the analysis of the previous chapters, summarizes the problems facing the development of the mobile application of digital publishing in China, and puts forward some suggestions on how to develop the mobile application of digital publishing better in the future.
【學(xué)位授予單位】：武漢理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類號(hào)】：G230.7

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