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媒介融合背景下中小學(xué)教輔“復(fù)合出版”策略研究

發(fā)布時(shí)間:2018-05-22 07:40

  本文選題:媒介融合 + 復(fù)合出版 ; 參考:《山西農(nóng)經(jīng)》2016年12期


【摘要】:在我國(guó)出版領(lǐng)域,教輔類出版占有相當(dāng)大的市場(chǎng)份額,其中中小學(xué)教輔是教輔出版市場(chǎng)中的主要產(chǎn)品類型。中國(guó)有中小學(xué)生2億多人,中小學(xué)校近40萬所。在中國(guó)應(yīng)試教育的大環(huán)境里,教輔的使用數(shù)量龐大、利潤(rùn)豐厚,吸引著大量出版社和圖書出版機(jī)構(gòu)趨之若鶩。
[Abstract]:In the field of publishing in China, teaching auxiliary publishing occupies a considerable market share, among which primary school teaching auxiliary is the main product type in the teaching auxiliary publishing market. China has more than 200 million primary and middle school students and nearly 400000 primary and secondary schools. In the environment of examination-oriented education in China, the use of teaching aids is huge and profitable, attracting a large number of publishers and book publishing institutions.
【作者單位】: 吉林教育出版社;
【分類號(hào)】:G237.9
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本文編號(hào):1921132

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