本文選題：視覺心理 + 時(shí)尚雜志��； 參考：《暨南大學(xué)》2010年碩士論文

【摘要】： 科技的發(fā)展與消費(fèi)觀念的改變帶來了視覺傳播的發(fā)展與視覺消費(fèi)的繁榮,在人們?nèi)找媾蛎浀囊曈X“盛宴”的欲望需求下,時(shí)尚雜志行業(yè)的競(jìng)爭(zhēng)已然進(jìn)入了一個(gè)封面視覺的角逐時(shí)代�！皥D像就是權(quán)力”,時(shí)尚雜志的封面視覺元素各司其職,形成一種視覺的營(yíng)銷力量。 本文從視覺心理的角度出發(fā),提出了時(shí)尚雜志的“封面營(yíng)銷”,結(jié)合讀者調(diào)查與實(shí)際情況論證封面營(yíng)銷的依據(jù),并分別對(duì)封面人物、導(dǎo)讀、標(biāo)識(shí)、色彩、裝幀進(jìn)行了其營(yíng)銷力的論述。在此基礎(chǔ)上,結(jié)合格式塔心理學(xué)與視覺思維等理論,從視覺心理分析封面營(yíng)銷的認(rèn)知原理。最后,結(jié)合上述的研究成果與論述提出了封面營(yíng)銷的設(shè)計(jì)整體原則與建議。封面營(yíng)銷設(shè)計(jì)的實(shí)際制約很多,封面永遠(yuǎn)是一個(gè)應(yīng)在實(shí)踐中反復(fù)論證的命題,本文在這里做了初步的探索。
[Abstract]:The development of science and technology and the change of consumption concept bring about the development of visual communication and the prosperity of visual consumption. The competition in the fashion magazine industry has entered an era of competition for cover vision. "Image is power", fashion magazine cover of the visual elements of their respective functions, forming a visual marketing force. From the angle of visual psychology, this paper puts forward the "cover marketing" of fashion magazine, and proves the basis of cover marketing according to the readers' investigation and the actual situation, and separately gives the cover characters, guides, signs, colors, etc. Binding of its marketing power is discussed. On this basis, combining the theory of Gestalt psychology and visual thinking, this paper analyzes the cognitive principle of cover marketing from visual psychology. Finally, combined with the above research results and discussion, the overall design principles and suggestions of cover marketing are put forward. There are many practical constraints on the design of cover marketing, and the cover is always a proposition that should be proved repeatedly in practice. This paper makes a preliminary exploration here.
【學(xué)位授予單位】：暨南大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2010
【分類號(hào)】：G237.5-F

【引證文獻(xiàn)】

相關(guān)碩士學(xué)位論文 前1條

1 趙之煜;中國(guó)內(nèi)地男性時(shí)尚雜志封面的女性服飾形象研究[D];東華大學(xué);2012年

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本文編號(hào)：1918334