本文選題：體育 + 娛樂化��； 參考：《山西大學(xué)》2012年碩士論文

【摘要】：我國體育專業(yè)報(bào)紙娛樂化興起于上世紀(jì)90年代,以娛樂與體育相結(jié)合的手法改變了以往只關(guān)注賽事本身單調(diào)、枯燥的報(bào)道模式,得到了讀者的青睞,同時(shí)也為體育專業(yè)報(bào)紙?jiān)诩ち业母偁幹汹A得生存空間。但隨著我國體育專業(yè)報(bào)紙生存環(huán)境的惡化,競爭的日趨激烈,一些體育專業(yè)報(bào)紙的報(bào)道開始出現(xiàn)了色情化、庸俗化等異化現(xiàn)象,使娛樂化變成了一把雙刃劍,引起了學(xué)界的極大關(guān)注。 本文以專業(yè)體育報(bào)紙為主要研究對象,采用多種研究方法,從多學(xué)科角度,研究了國內(nèi)專業(yè)體育報(bào)紙的形成原因、表現(xiàn)形式和品位特征,在對照國外體育新聞娛樂化發(fā)展的基礎(chǔ)上,根據(jù)我國專業(yè)體育報(bào)紙娛樂化發(fā)展的趨勢和有關(guān)要求,對當(dāng)前專業(yè)體育報(bào)紙娛樂化中所存在的問題進(jìn)行了探討,并得出結(jié)論。研究結(jié)果對完善我國專業(yè)體育報(bào)紙娛樂化的理論體系,提升專業(yè)體育報(bào)紙娛樂報(bào)道的層次具有一定的意義,并期望能為相關(guān)專業(yè)體育報(bào)紙從業(yè)者和管理部門進(jìn)行決策提供依據(jù)。 本研究首先分析了專業(yè)體育報(bào)紙娛樂化的時(shí)空定位,采用較寬的視野綜合的運(yùn)用哲學(xué)、社會學(xué)、心理學(xué)等多學(xué)科對專業(yè)體育報(bào)紙的娛樂化發(fā)展加以分析。從而在理論和實(shí)踐的雙重角度對專業(yè)體育報(bào)紙的娛樂化發(fā)展進(jìn)行分析與判斷,并表明立場,即肯定專業(yè)體育報(bào)紙娛樂化發(fā)展的合理性和進(jìn)步性,是體育自然屬性的回歸,澄清從前人們的模糊認(rèn)識,并同時(shí)指出過度娛樂化對于專業(yè)體育報(bào)紙的危害。其次,以世界知名專業(yè)體育報(bào)紙為藍(lán)本,比較我國專業(yè)體育報(bào)紙娛樂化發(fā)展的差異,并指出我國在發(fā)展專業(yè)體育娛樂化上的弱點(diǎn)。此外本課題進(jìn)一步以幾家我國專業(yè)體育報(bào)紙?jiān)趭蕵坊l(fā)展的的代表,如《體壇周報(bào)》《南方體育》《足球》等個(gè)案逐一分析,將專業(yè)體育的娛樂化發(fā)展研究推向?qū)嶋H 本研究通過對當(dāng)前專業(yè)體育報(bào)紙全景式的研究,得出以下結(jié)論：體育娛樂化是體育新聞回歸本位,址對體育本身價(jià)值的回歸,有其存在的進(jìn)步性和合理性。對當(dāng)下專業(yè)體育娛樂化的態(tài)度應(yīng)當(dāng)是發(fā)展并加以引導(dǎo),從而更好的促進(jìn)我國體育事業(yè)。目前的專業(yè)體育報(bào)紙娛樂化主要體現(xiàn)在內(nèi)容上與形式上。當(dāng)前對專業(yè)體育報(bào)紙娛樂化的研究有助于促進(jìn)了體育事業(yè)以及體育新聞的快速變革有助于增強(qiáng)體育媒體的生存能力。同時(shí)也應(yīng)注意目前專業(yè)體育報(bào)紙娛樂化存在的問題,如應(yīng)追求客觀真實(shí)性,維護(hù)新聞的公正；應(yīng)追求較高的文化品位,增加體育新聞的厚度與深度；還有應(yīng)堅(jiān)決反對走向庸俗化,色情化以及沒有形成一套成熟的體育新聞娛樂化的操作模式；在管理營銷模式及人力資源、資本實(shí)力及產(chǎn)業(yè)化程度方面與國外存在差距等諸多問題。最后,提出了專業(yè)體育報(bào)紙娛樂化發(fā)展的建議,揚(yáng)長避短,發(fā)揮報(bào)紙的優(yōu)勢；提升報(bào)紙的文化品位；提高報(bào)紙的專業(yè)水準(zhǔn)；強(qiáng)化報(bào)紙深度報(bào)道；轉(zhuǎn)變盈利模式,通過廣告創(chuàng)收；樹立品牌形象,增強(qiáng)讀者的認(rèn)同感等。
[Abstract]:The entertainment of sports professional newspaper in China is rising in the 1990 ' s , and the combination of entertainment and sports has changed the traditional mode of reportage which has only paid attention to the monotonous and boring news of the event itself . However , with the deterioration of the living environment of the sports professional newspaper in China , the competition becomes more and more intense , and the report of some sports professional newspapers has begun to appear pornography and vulgar , and the entertainment becomes a double - edged sword , which has aroused great attention in the academic circle .

Based on the development of sports news entertainment in China , the paper discusses the problems existing in the entertainment of professional sports newspapers in China , and concludes that the research results are of great significance to the improvement of the theoretical system of entertainment of professional sports newspapers in our country , and to improve the level of entertainment coverage of professional sports newspapers .

This paper first analyzes the space - time positioning of professional sports newspaper entertainment , analyzes and judges the entertainment development of professional sports newspapers by using a wider field of view , such as philosophy , sociology and psychology , and points out the weakness of the entertainment development of professional sports newspapers .

Through the research on the current professional sports newspaper , the following conclusions are drawn : sports entertainment is the return of sports news to return home , and it has its progressiveness and rationality . The research on entertainment of professional sports newspaper should be developed and guided so as to better promote the sports cause of our country . At present , the study of entertainment of professional sports newspaper is helpful to promote sports undertakings and the rapid change of sports news to help to enhance the survivability of sports media .
Higher cultural quality should be pursued to increase the thickness and depth of sports news ;
There should also be strong opposition to the trend towards vulgar , pornography and the absence of a set of operational modes of sports news entertainment ;
In the end , the suggestion of entertainment development of professional sports newspapers is put forward , and the advantages of newspapers are put forward .
Promote the cultural taste of the newspaper ;
improve the professional level of the newspaper ;
Strengthen the newspaper ' s depth report ;
transforming profit and profit mode , and generating revenue through advertisement ;
Set up the brand image , enhance the reader ' s identity and so on .
【學(xué)位授予單位】：山西大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：G812.0;G213

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