本文選題：《財(cái)富》 + 品牌建設(shè)�。� 參考：《黑龍江大學(xué)》2010年碩士論文

【摘要】： 中國(guó)經(jīng)濟(jì)在加入WTO后迅猛發(fā)展,在世界經(jīng)濟(jì)舞臺(tái)上扮演越來(lái)越重要的角色,而與此同時(shí),中國(guó)財(cái)經(jīng)媒體的發(fā)展卻相對(duì)滯后,難以與經(jīng)濟(jì)發(fā)展水平同步。以中國(guó)財(cái)經(jīng)類期刊為例,存在著許多缺陷與不足,面對(duì)即將到來(lái)的中國(guó)經(jīng)濟(jì)發(fā)展黃金期,中國(guó)財(cái)經(jīng)期刊也肩負(fù)著傳遞中國(guó)聲音、參與國(guó)際財(cái)經(jīng)期刊競(jìng)爭(zhēng)的任務(wù)。 《財(cái)富》是當(dāng)今世界上首屈一指的財(cái)經(jīng)期刊品牌,擁有很多值得學(xué)習(xí)的先進(jìn)品牌建設(shè)經(jīng)驗(yàn),“財(cái)富500強(qiáng)排行榜”和“財(cái)富全球論壇”為其贏得了廣泛的影響和贊譽(yù),成為財(cái)經(jīng)期刊品牌建設(shè)的成功典范。因此,對(duì)《財(cái)富》品牌成功模式的研究將對(duì)中國(guó)財(cái)經(jīng)期刊的發(fā)展具有重要的啟示作用。 本文主體部分共四章。第一章論述《財(cái)富》的品牌創(chuàng)建及品牌發(fā)展史；第二章具體分析《財(cái)富》品牌建設(shè)中成功的幾個(gè)方面；第三章概括《財(cái)富》對(duì)媒介及企業(yè)界的巨大影響力；第四章分析中國(guó)財(cái)經(jīng)期刊現(xiàn)狀及存在的問題,通過(guò)對(duì)《財(cái)富》經(jīng)驗(yàn)的借鑒,探索我國(guó)財(cái)經(jīng)期刊的未來(lái)發(fā)展道路。
[Abstract]:After China's entry into WTO, China's economy has developed rapidly and played a more and more important role in the world economic stage. At the same time, the development of Chinese financial and economic media has lagged behind, and it is difficult to keep pace with the level of economic development. Taking Chinese financial journals as an example, there are many defects and deficiencies. Facing the coming golden period of China's economic development, Chinese financial and economic journals are also shouldering the task of transmitting Chinese voices and participating in the competition of international financial journals. Fortune is the leading financial journal brand in the world. It has a lot of advanced brand building experience to learn. The Fortune 500 list and Fortune Global Forum have won wide influence and praise for it. To become a successful example of brand building in financial journals. Therefore, the research on the successful model of Fortune brand will have an important enlightening effect on the development of Chinese financial journals. There are four chapters in the main part of this paper. The first chapter discusses the brand establishment and brand development history of Fortune, the second chapter analyzes several aspects of success in the brand construction of Fortune, the third chapter summarizes the great influence of Fortune on the media and business circles. The fourth chapter analyzes the current situation and existing problems of Chinese financial journals, and explores the future development of Chinese financial journals through reference to the experience of "Wealth".
【學(xué)位授予單位】：黑龍江大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2010
【分類號(hào)】：G239.2-F

【引證文獻(xiàn)】

相關(guān)碩士學(xué)位論文 前1條

1 張瑩;美國(guó)財(cái)經(jīng)期刊研究[D];華中師范大學(xué);2012年

，

本文編號(hào)：1897787