本文選題：出版企業(yè) + 中國數(shù)字出版　； 參考：《出版廣角》2015年06期

【摘要】：正企業(yè)有越多的機(jī)會(huì)直接面對(duì)消費(fèi)者,就更有把控市場終端的可能。只有真正做到以客戶為中心,注重客戶的體驗(yàn)、需求、參與和創(chuàng)新,與客戶進(jìn)行互動(dòng)溝通,才能進(jìn)一步拓展市場。當(dāng)初互聯(lián)網(wǎng)時(shí)代到來時(shí),出版企業(yè)最擔(dān)心的是數(shù)字出版對(duì)傳統(tǒng)出版的顛覆,可隨著時(shí)間的推移,這種擔(dān)心還沒能成為現(xiàn)實(shí)。我們從《2013—2014中國數(shù)字出版產(chǎn)業(yè)年度報(bào)告》可以看到,2013年,我國數(shù)字出版產(chǎn)業(yè)繼續(xù)保持強(qiáng)勁增長勢(shì)頭,全
[Abstract]:Positive enterprises have more opportunities to face consumers directly, it is more likely to control the market terminal. Only when we really focus on customer experience, demand, participation and innovation, can we further expand the market. When the Internet age came, publishers were most worried about the disruption of digital publishing to traditional publishing, but over time, this worry has not come true. We can see from the "Annual report on China's Digital Publishing Industry 2013-2014" that in 2013, China's digital publishing industry continued to maintain a strong growth momentum.
【作者單位】： 西安交通大學(xué)出版社;
【分類號(hào)】：G230.7-F

【參考文獻(xiàn)】

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1 陳劭R，

本文編號(hào)：1887540