本文選題：HTML郵件 + 學(xué)術(shù)期刊��； 參考：《編輯學(xué)報(bào)》2017年S2期

【摘要】：為探索HTML郵件對(duì)期刊宣傳推廣的作用。以《天然氣地球科學(xué)》為調(diào)研對(duì)象,利用Foxmail定向發(fā)送新刊目次,對(duì)比是否發(fā)送HTML郵件對(duì)期刊網(wǎng)站點(diǎn)擊量與下載量的影響。發(fā)現(xiàn)在發(fā)送HTML郵件的3期中,對(duì)比未發(fā)送HTML郵件時(shí)下載量最低的1期增長(zhǎng)率高達(dá)959%。可見(jiàn),HTML郵件是與讀者及作者溝通交流極為重要的平臺(tái)之一,對(duì)于期刊的宣傳推廣有巨大作用。
[Abstract]:In order to explore the role of HTML mail in the promotion of periodicals. Taking "Natural Gas Geoscience" as the research object, this paper uses Foxmail to send the contents of the new journal, and compares the influence of whether or not to send HTML email on the number of hits and downloads of the journal website. It was found that in the three periods of sending HTML mail, the lowest growth rate of downloads was as high as 959kum in comparison with the lowest download rate of HTML mail. This shows that HTML mail is one of the most important platforms for communication with readers and authors, and plays an important role in the promotion and promotion of periodicals.
【作者單位】： 中國(guó)科學(xué)院蘭州文獻(xiàn)情報(bào)中心;
【分類(lèi)號(hào)】：G230.7
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本文編號(hào)：1882108