本文選題：出版集團 + 公司治理��； 參考：《武漢大學(xué)》2010年博士論文

【摘要】： 我國文化體制改革的全面啟動拉開了出版集團產(chǎn)權(quán)制度的改革序幕,同時也吹響了以建立現(xiàn)代出版企業(yè)制度為導(dǎo)向的公司經(jīng)營模式建設(shè)的號角。公司治理體系作為現(xiàn)代出版企業(yè)制度的基石之一,是我國出版集團培育核心競爭力和增強科學(xué)決策機制運行效能,從而實現(xiàn)做大做強目標(biāo)成為國際一流出版企業(yè)的重要前提。然而,雖然我國大多數(shù)出版集團通過轉(zhuǎn)企改制獲得了企業(yè)法人身份,具有一定的獨立自主經(jīng)營權(quán),并以此為基礎(chǔ)在公司治理體系建設(shè)上進(jìn)行了富有特色的有益探索,例如在黨委領(lǐng)導(dǎo)體制與現(xiàn)代公司治理結(jié)構(gòu)及其機制的融合方面,不少出版集團取得了頗有效果的初步成就,但由于以黨委領(lǐng)導(dǎo)為代表的“老三會”依然在出版集團公司治理體系中占據(jù)核心地位,行政治理影響痕跡依然濃重,政企分開并得到?jīng)]有真正和充分的實現(xiàn),加上出資人缺位現(xiàn)象十分突出,以行政主導(dǎo)為主要特點的外部人控制問題對出版集團建設(shè)和發(fā)展形成較大的消極影響,同時由于國有出版產(chǎn)權(quán)代理機制設(shè)計的不科學(xué),內(nèi)部人利用信息不對稱性的博弈優(yōu)勢,形成對出版集團的把持和控制,在“雙重控制”態(tài)勢下出版集團經(jīng)營管理的科學(xué)性和規(guī)范性難以保證,由此帶來許多治理問題。作為既具有一般企業(yè)經(jīng)營屬性又具有文化事業(yè)發(fā)展特性的企業(yè)單位,出版集團承擔(dān)著社會效益和經(jīng)濟效益的雙重目標(biāo)任務(wù),需要科學(xué)而有效地協(xié)調(diào)和處理產(chǎn)業(yè)經(jīng)營管理和意識形態(tài)屬性管理之間的關(guān)系,在當(dāng)前外部治理體系及其功能依然不健全的情況下,出版集團公司治理問題的妥善解決迫切需要探尋新的對策思路。 為此本論文通過借鑒一般公司治理理論,結(jié)合運用出版本身的專業(yè)理論,在對我國出版集團產(chǎn)權(quán)制度改革動因及其路徑選擇分析的基礎(chǔ)之上,指出在產(chǎn)權(quán)制度變遷背景下我國出版集團公司治理的未來發(fā)展趨向,以此確立出版集團公司治理建設(shè)與發(fā)展的基本原則和指導(dǎo)思想。所以,在公司內(nèi)部治理方面,我國出版集團應(yīng)當(dāng)基于出版智力資本作為出版業(yè)發(fā)展主動力的認(rèn)識,充分考慮普通職工群體的公司治理訴求,以SOE共治目標(biāo)為導(dǎo)向,對以三會四權(quán)制為主體框架的內(nèi)部治理結(jié)構(gòu)實施規(guī)范性和有效性建設(shè),在此過程中需要注意以確立“新三會”的領(lǐng)導(dǎo)核心地位為目標(biāo),來科學(xué)處理“新三會”與“老三會”兩者的關(guān)系,同時在規(guī)范和強化內(nèi)部治理結(jié)構(gòu)建設(shè)的同時,還要努力改變“重結(jié)構(gòu)輕機制”的現(xiàn)象,有機結(jié)合出版集團的特殊性,加大信息披露、激勵、約束等治理機制的建設(shè)力度,并兼顧集團內(nèi)部核心人才的治理機制建設(shè)。而在外部治理機制構(gòu)建及其職能作用發(fā)揮方面,首先是我國相關(guān)政府部門應(yīng)進(jìn)行角色轉(zhuǎn)換,從傳統(tǒng)的直接控制者轉(zhuǎn)變?yōu)殚g接督導(dǎo)與政策服務(wù)者,形成政府間接監(jiān)管下對出版集團的治理機制,并以政府為主導(dǎo)積極構(gòu)建彈性化的出版準(zhǔn)入與退出機制；其次是圍繞出版產(chǎn)權(quán)、產(chǎn)品及其服務(wù)、經(jīng)理人等要素市場以及以書評為核心的內(nèi)容評價體系,形成出版集團的市場經(jīng)營壓力機制；再者是著力培育滿足出版行業(yè)協(xié)調(diào)監(jiān)管機制、外部直接利益相關(guān)者機制和包括新聞媒體、社會公眾、競爭對手在內(nèi)的其他社會性監(jiān)督力量機制的治理有效性發(fā)揮的環(huán)境,其中作者治理機制的構(gòu)建尤其要給予重視。而對于我國出版集團公司治理模式的構(gòu)建,它應(yīng)在綜合內(nèi)部和外部治理體系的基礎(chǔ)之上,考慮國情特色和專業(yè)屬性要求,立足于金股制來建立集團公司整體性治理模式、以經(jīng)濟績效考核為導(dǎo)向來構(gòu)建母子公司治理模式。為了保證出版集團公司治理建設(shè)有效性和執(zhí)行力的充分實現(xiàn),出版集團應(yīng)采取多種靈活多樣、科學(xué)高效的舉措,構(gòu)造公司治理人文性保障體系,同時適應(yīng)數(shù)字化技術(shù)發(fā)展的時代需求,努力運用IT治理手段來加強公司治理建設(shè)與發(fā)展的保障。 第一部分是論文的引言。此部分主要從分析本論文的研究背景出發(fā),指出本論文所能起到的實踐參考作用和學(xué)科理論價值,進(jìn)而對國內(nèi)外一般性公司治理研究進(jìn)了簡要回顧,并以此為基礎(chǔ)較為詳細(xì)地概述了出版發(fā)行領(lǐng)域公司治理研究成果,之后扼要地描述了本論文的研究對象與內(nèi)容,同時指出了本論文運用的四種研究方法,最后以論文框架形式簡要說明了本論文的創(chuàng)作思路。 第二部分側(cè)重于論述我國公司治理研究的理論基礎(chǔ)。由于本論文強調(diào)借鑒經(jīng)濟管理學(xué)界的公司治理理論,所以論文的研究支撐先要介紹一般公司治理研究所運用到的理論基礎(chǔ),即包括不完全契約論、說明責(zé)任論在內(nèi)的委托代理理論,和以股東利益最大化論、市場效益導(dǎo)向論為衍生理論的產(chǎn)權(quán)中心論,以及衍生出人力資本論和利益相關(guān)者論的超產(chǎn)權(quán)論,并著力論述它們在出版集團的實踐應(yīng)用。而在出版專業(yè)理論方面,主要側(cè)重于雙重效益兼顧理論、出版后發(fā)優(yōu)勢理論、出版智力資本理論的基本內(nèi)容及其對公司治理研究的支撐作用論述。 第三部分研究我國出版集團產(chǎn)權(quán)制度改革及其對公司治理的影響。這部分先從論述我國出版集團產(chǎn)權(quán)管理制度現(xiàn)狀、改革動因與路徑入手,論述在大多數(shù)出版集團所運用的四種主要產(chǎn)權(quán)改革模式,指出三級代理型模式成為我國出版集團產(chǎn)權(quán)管理制度的優(yōu)先選擇。然后在闡述我國出版集團產(chǎn)權(quán)制度改革對于公司治理建設(shè)的意義的基礎(chǔ)上,分析了在產(chǎn)權(quán)制度改革背景下出版集團公司治理職能發(fā)揮的內(nèi)涵,進(jìn)而指出我國出版集團公司治理建設(shè)的指導(dǎo)原則與發(fā)展走向。 第四部分主要是基于SOE共治框架及其目標(biāo)來分析國內(nèi)出版集團公司內(nèi)部治理建設(shè)的有效性與發(fā)展的規(guī)范性。這一部分先是分析和闡述基于公司治理結(jié)構(gòu)建設(shè)的出版集團公司治理現(xiàn)狀,指出其內(nèi)部治理方面存在的主要問題,提出以SOE協(xié)同治理為目標(biāo)的內(nèi)部治理原則,接著論述了出版集團圍繞著SOE共治目標(biāo)進(jìn)行三會四權(quán)制規(guī)范性和有效性建設(shè)的重點內(nèi)容,其中指出了建立“新三會”與“老三會”關(guān)系處理的長效機制的方式方法,然后闡述了出版集團信息披露、激勵與監(jiān)督機制科學(xué)性構(gòu)建的基本要求,并對出版集團核心人才治理特征及其有效性進(jìn)行了分析,最后探討了出版集團母子公司治理問題及其對策。 第五部分是探討以壓力約束機制構(gòu)建為導(dǎo)向的我國出版集團公司外部治理建設(shè)及其應(yīng)用。此部分通過出版集團作為特殊國有法人的屬性定位分析,指出“官本位”思想和外部人控制現(xiàn)象在出版集團存在的嚴(yán)重性,要求有關(guān)政府部門在新型管理體制下構(gòu)建間接監(jiān)管機制和出版準(zhǔn)入與退出機制,接著對出版集團資本運營中的產(chǎn)權(quán)交易市場機制、出版產(chǎn)品及其服務(wù)市場機制、出版職業(yè)經(jīng)理人市場機制以及以書評為主的獨立性內(nèi)容評價機制的治理效果進(jìn)行了論述,然后分析了出版行業(yè)協(xié)調(diào)監(jiān)管機制所發(fā)揮的中觀治理作用,并在對供應(yīng)商、債權(quán)人、機制投資者約束機制研究的基礎(chǔ)上,提出了作者治理的概念及其機制構(gòu)建途徑,最后對新聞媒體、社會大眾、競爭對手等其它社會力量影響機制的治理功能了進(jìn)行了剖析。 第六部分是分析和研究如何適應(yīng)國情特色和專業(yè)屬性,推動我國出版集團公司實施治理模式創(chuàng)新。在這一部分首先回顧了出版集團公司治理模式發(fā)展歷程,包括傳統(tǒng)行政時期和轉(zhuǎn)企改制時期的治理模式演變軌跡,指出在國情特點決定公司治理模式選擇的情況下,基于出版集團獨具特色的發(fā)展特點和經(jīng)營特征闡述,提出我國出版集團以國情特點為導(dǎo)向的公司治理模式構(gòu)建原則,主張圍繞著國情特色來構(gòu)建基于金股制的現(xiàn)代出版集團整體公司治理模式,和以經(jīng)濟績效考核為核心導(dǎo)向的母子公司治理模式。 第七部分是立足于人文和技術(shù)視角來探究我國出版集團公司治理保障性對策思路。這部分主要分為人文性和技術(shù)性兩個方面的保障對策,在前者上主要闡述了我國出版集團圍繞著出版法律法規(guī)與政策、公司章程與規(guī)章制度、組織文化和治理文化、治理評估指標(biāo)與反饋機制等因素來構(gòu)建人文性保障體系,對于后者則著重是基于數(shù)字技術(shù)環(huán)境提出出版集團公司治理的保障措施,先是介紹了IT治理內(nèi)涵及其在出版集團的應(yīng)用意義,進(jìn)而論述了在數(shù)字化技術(shù)環(huán)境下我國出版集團可以利用網(wǎng)絡(luò)遠(yuǎn)程通訊技術(shù)、人工智能推理技術(shù)、決策支持系統(tǒng)技術(shù)和聯(lián)機知識挖掘技術(shù)等幾種技術(shù)手段,分析了它們在強化公司治理保障的作用和效果。
[Abstract]:The full start of the reform of our cultural system has opened the prelude to the reform of the property rights system of the publishing group, and also a bugle of the construction of a modern publishing enterprise system. As one of the cornerstones of the modern publishing enterprise system, the corporate governance system is the core competitiveness and increase of the Chinese publishing group. The operation efficiency of the strong scientific decision-making mechanism is an important prerequisite for becoming a first-class international publishing enterprise. However, although most of the publishing groups in China have acquired the corporate identity through the transformation of enterprises, they have a certain independent management right, and are based on this as a basis for the construction of the corporate governance system. The beneficial exploration of color, for example, in the integration of the Party committee leadership system and the modern corporate governance structure and its mechanism, many publishing groups have achieved preliminary achievements. However, the "third party", represented by the leadership of the Party committee, still occupies the core position in the corporate governance system of the publishing group, and the impact of administrative governance still remains. There is no real and sufficient realization of the separation of government and enterprise, and the phenomenon of the absence of investors is very prominent. The external control problem of the external person with the main characteristics of the administrative leadership has a negative influence on the construction and development of the publishing group. At the same time, the internal people use the information because of the unscientific design of the agency mechanism of the state-owned publishing property rights. It is difficult to guarantee the scientificity and standardization of publishing group management under the situation of "double control", which brings many governance problems. As an enterprise unit with both general business property and cultural development characteristics, the publishing group bears the society. The dual objective task of benefit and economic benefit needs to coordinate and deal with the relationship between industrial management and ideological property management scientifically and effectively. Under the condition that the current external governance system and its functions are still imperfect, the proper solution to the problem of corporate governance of the publishing group is urgently needed to explore new countermeasures.
In this paper, based on the general corporate governance theory and the professional theory of publishing itself, based on the analysis of the motivation and path selection of the reform of the property rights system of China's Publishing Group, this paper points out the trend of the future development of the corporate governance of the publishing group in China under the background of the change of the property right system, so as to establish the publishing group company. The basic principles and guiding ideology of governing construction and development, therefore, in the internal governance of the company, China's publishing group should be based on the knowledge of publishing intellectual capital as the initiative of the development of the publishing industry, taking full consideration of the corporate governance demands of the ordinary workers and workers, taking the goal of SOE co governance as the guidance and the internal framework of the three meeting and four rights system. In this process, we should pay attention to the establishment of the core position of the "new three meeting" as the goal, to scientifically deal with the relationship between the "new three meetings" and "the third party", and to change the "heavy structure and light mechanism" at the same time in standardizing and strengthening the construction of the internal governance structure. The phenomenon, organically combining the particularity of the publishing group, increasing the construction of the governance mechanism of information disclosure, incentive and restraint, and taking into account the construction of the governance mechanism of the core talents within the group. In the aspects of the construction of the external governance mechanism and its function, the first is the role transformation of the government departments in China, from the traditional direct control. The system is transformed into indirect supervision and policy service, forming the governance mechanism of the publishing group under the indirect supervision of the government, and constructing the elastic publishing admittance and exit mechanism with the government as the leading role, followed by the publishing property, the product and its service, the manager and other factors, as well as the content evaluation system based on the book review. The market operation pressure mechanism of the publishing group, and the environment for the effective exertion of the governance mechanism of meeting the coordinated regulatory mechanism of the publishing industry, the external direct stakeholder mechanism and other social supervision forces including the news media, the public and the competitors, in particular, the construction of the mechanism of the author's governance. We should pay attention to it, and for the construction of the governance model of China's Publishing Group, it should be based on the integrated internal and external governance system, considering the national characteristics and professional attributes, based on the gold share system to establish the overall governance model of the group company, and construct the parent and subsidiary corporate governance model with the economic performance appraisal as the guidance. To ensure the effectiveness and implementation of the corporate governance of the publishing group, the publishing group should adopt a variety of flexible, scientific and efficient measures, construct the humanistic guarantee system of corporate governance, and meet the needs of the development of digital technology at the same time, and try to use IT to strengthen the guarantee of the construction and development of corporate governance.
The first part is the introduction of the paper. From the analysis of the research background of this thesis, this part points out the practical reference function and the theoretical value of this paper, and then briefly reviews the research on general corporate governance at home and abroad, and gives a detailed overview of the research on the governance of the publishing and issuing of Domain company. As a result, the research objects and contents of this paper are briefly described. At the same time, four kinds of research methods used in this paper are pointed out. Finally, the creative ideas of this paper are briefly explained in the framework of the paper.
The second part focuses on the theoretical basis of the study of corporate governance in China. As this thesis emphasizes the theory of corporate governance in the field of economic management, the research supports the theoretical basis of the general corporate governance research, that is, the theory of principal-agent, including the incomplete contract theory, and the theory of responsibility, and the theory of principal and agent. On the basis of maximizing the interests of shareholders, the theory of market benefit orientation is the theory of property rights in the derivative theory, and the theory of super property rights derived from the theory of human capital and the stakeholder theory, and the practice and application of them in the publishing group. The theory of double benefits is mainly focused on the theory of double benefits and the post advantage theory of publishing. The basic content of intellectual capital theory and its supporting role in corporate governance research are discussed.
The third part studies the reform of the property right system of China's Publishing Group and its influence on the corporate governance. This part begins with the discussion of the status of the property management system in China's Publishing Group, the motivation and the path of the reform, and discusses the four main property rights reform modes used by most publishing groups, and points out that the three level agency model has become a publishing collection in China. On the basis of explaining the significance of the reform of the property right system of China's Publishing Group on the construction of corporate governance, this paper analyzes the connotation of publishing group corporate governance under the background of the reform of property rights system, and then points out the guiding principles and development trend of the construction of China's publishing group company.
The fourth part is mainly based on the SOE co governance framework and its objectives to analyze the effectiveness and standardization of internal governance construction of the domestic publishing group company. This part first analyzes and expounds the status of the corporate governance based on the construction of corporate governance, points out the main problems in its internal governance, and puts forward the SOE The internal governance principle of the cooperative governance is the goal, and then the key content of the construction of the three meeting and the four rights of the publishing group around the goal of SOE co governance is discussed, in which the method of establishing the long effect mechanism of establishing the relationship between the "new three meeting" and the "old three meeting" is pointed out, and then the information disclosure of the publishing group is expounded. The basic requirements of the scientific construction of the incentive and supervision mechanism, and the analysis of the characteristics and effectiveness of the core talent management of the publishing group are analyzed. Finally, the problems and Countermeasures of the parent subsidiary company governance of the publishing group are discussed.
The fifth part is to discuss the construction and application of the external governance of the publishing group company, which is guided by the pressure constraint mechanism. This part points out the seriousness of the "official standard" thought and the external person control phenomenon in the publishing group through the attribute orientation of the publishing group as a special state-owned legal person. Under the new management system, the indirect supervision mechanism and the publishing admittance and exit mechanism are constructed. Then, the market mechanism of property rights trading in the capital operation of the publishing group, the publishing product and its service market mechanism, the publishing of professional manager market mechanism and the governance effect of the independent internal capacity evaluation mechanism based on the book review are discussed. After analyzing the medium governance role played by the coordination regulatory mechanism of the publishing industry, and on the basis of the research on the constraint mechanism of suppliers, creditors and mechanism investors, the concept of author governance and the way to build the mechanism are put forward, and the governance functions of other social forces, such as the news media, the public, and the competing opponents, are put forward. The analysis was carried out.
The sixth part is to analyze and study how to adapt to the national characteristics and professional attributes to promote the innovation of governance model in China's publishing group. In this part, it first reviews the development process of the corporate governance model of the publishing group, including the evolution of the traditional administrative period and the period of the transformation of enterprises to enterprises, and points out that the characteristics of the national conditions are determined. In the case of the choice of corporate governance model, based on the unique characteristics of the development and management characteristics of the publishing group, this paper puts forward the principle of building the corporate governance model of China's Publishing Group Based on the national characteristics, and advocates the construction of the overall corporate governance model based on the state characteristics of the modern publishing group based on the national characteristics and the economic performance. Effective assessment is the core oriented parent subsidiary corporate governance model.
The seventh part is based on the humanistic and technical perspective to explore the Countermeasures of the protection of China's Publishing Group corporate governance. This part is mainly divided into two aspects of the humanistic and technical protection. The former mainly expounds the publishing group around the publishing laws and regulations and policies, the articles of association and rules and regulations, and the organization culture. In order to construct the humanistic guarantee system with the factors such as the governance culture, the evaluation index and the feedback mechanism, the latter is focused on the protection measures of the corporate governance of the publishing group based on the digital technology environment. First, it introduces the connotation of IT governance and its application significance in the publishing group, and then discusses our country under the digital technology environment. The publishing group can make use of network remote communication technology, artificial intelligence reasoning technology, decision support system technology and online knowledge mining technology to analyze their role and effect in strengthening corporate governance guarantee.

【學(xué)位授予單位】：武漢大學(xué)
【學(xué)位級別】：博士
【學(xué)位授予年份】：2010
【分類號】：G239.2-F

【引證文獻(xiàn)】

相關(guān)期刊論文 前1條

1 賴政兵;廖進(jìn)球;;中國出版業(yè)市場機制創(chuàng)新的三大突破口[J];出版發(fā)行研究;2012年04期

相關(guān)博士學(xué)位論文 前1條

1 賴政兵;中國出版業(yè)制度創(chuàng)新研究[D];江西財經(jīng)大學(xué);2012年

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本文編號：1877241