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淺議如何經營好出版社的微信公眾號

發(fā)布時間:2018-05-10 19:06

  本文選題:微信 + 公眾號 ; 參考:《編輯學刊》2016年03期


【摘要】:在互聯(lián)網(wǎng)時代,作為一種全新的生活方式的微信,迅速地進入到五億多人的生活中。全國各大出版社的微信公眾號也應運而生,出版社應該借力微信這一強大平臺上,認真經營好自己的微信公眾號,充分發(fā)揮微信公眾號的各種功能,縮短與讀者的距離,增強讀者的參與度,重視讀者的關注度,增強粉絲的黏合度,在立足宣傳的前提下,緊密關注微店的運營,抓住時代契機,在數(shù)字化領域開拓出版營銷的新路徑。
[Abstract]:In the Internet era, WeChat, as a new way of life, rapidly entered the life of more than 500 million people. The WeChat public number of major publishing houses has also emerged. Publishers should use WeChat as a powerful platform to seriously manage their own WeChat public numbers, give full play to the various functions of WeChat public numbers, and shorten the distance from readers. To enhance the participation of readers, pay attention to the attention of readers, enhance the consistency of fans, pay close attention to the operation of micro-stores under the premise of publicity, seize the opportunity of the times, and open up a new way of publishing marketing in the digital field.
【作者單位】: 華東師范大學出版社;
【分類號】:G239.22-F
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本文編號:1870510

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