本文選題：《老人世界》 + 品牌　； 參考：《河北大學(xué)》2011年碩士論文

【摘要】：《老人世界》雜志創(chuàng)刊于1988年8月,是由中共河北省委老干部局主管、老人世界雜志社主辦的文化生活類月刊,目前月發(fā)行量33萬份。雜志創(chuàng)辦22年來,一直秉承全心全意為老干部服務(wù),讓黨委放心、讓老干部滿意的辦刊宗旨。近年來,隨著我國已經(jīng)邁入老齡化國家行列,越來越多的社會(huì)老年人強(qiáng)烈的精神文化需求問題凸顯了出來,《老人世界》雜志根據(jù)新形勢下老干部和老齡中心工作、期刊市場發(fā)展趨勢,適時(shí)并及時(shí)作出了一系列調(diào)整,在刊物定位、選題策劃、封面格調(diào)、版式設(shè)計(jì)等方面借鑒各類期刊成功經(jīng)驗(yàn)并融合河北地域文化特色,深受河北省廣大老干部和社會(huì)老年人、老干部工作者喜愛,起到了學(xué)刊用刊作用,在讀者群中口碑不錯(cuò)。但是,《老人世界》雜志同樣不能避免我國老年期刊所共同面對(duì)的問題,如品牌影響力不夠、選題策劃能力不足、細(xì)分受眾仍不到位、編輯質(zhì)量有待提高等。本文對(duì)《老人世界》雜志進(jìn)行個(gè)案樣本分析,從雜志現(xiàn)狀及特點(diǎn)出發(fā),根據(jù)新聞編輯學(xué)、傳播學(xué)把關(guān)人和意見領(lǐng)袖等理論分析,對(duì)于雜志發(fā)展中仍然存在的問題,提出解決方法和措施�！独先耸澜纭冯s志作為河北省在2009年榮獲國家新聞出版總署授予“新中國60年有影響力期刊”稱號(hào)僅有的兩家期刊中的一家,同時(shí)又是全國老干部部門主管期刊中獲得國家級(jí)獎(jiǎng)勵(lì)的期刊,其理論研究和個(gè)案分析對(duì)于我國老年期刊發(fā)展具有一定的現(xiàn)實(shí)意義。
[Abstract]:The Journal of the World of the elderly, which was founded in August 1988, is a monthly magazine of cultural life sponsored by Hebei Provincial Party Committee and the World Journal for the elderly, with a monthly circulation of 330000 copies. Since the magazine was founded 22 years ago, has been adhering to serve the old cadres wholeheartedly, let the party committee rest assured, let the veteran cadres satisfied with the purpose of running the magazine. In recent years, as China has stepped into the ranks of aging countries, more and more elderly people in society have strong spiritual and cultural needs highlighted. According to the new situation, the World of the elderly magazine works with veteran cadres and aging centers. Periodical market development trend, timely and timely made a series of adjustments, in the publication positioning, topic planning, cover style, layout design and other aspects of the successful experience of various periodicals and the integration of Hebei regional cultural characteristics, Hebei Province by the vast number of veteran cadres and social elderly, veteran cadres and workers, played the role of the journal, in the readership good reputation. However, the world of the elderly magazine can not avoid the common problems faced by the elderly periodicals in our country, such as the lack of brand influence, the lack of the ability of selecting topics and planning, the lack of audience segmentation, and the need to improve the quality of editing and so on. This paper makes a sample analysis of the magazine of the World of the elderly, starting from the present situation and characteristics of the magazine, according to the theoretical analysis of news editing, communication gatekeepers and opinion leaders, the problems still exist in the development of the magazine. Put forward solutions and measures. As one of the only two journals that Hebei Province won the title of "60 years of influential Journals of the people's Republic of China" awarded by the State Press and publication Administration in 2009, At the same time, it is also the national award periodical in the senior cadre department of China. Its theoretical research and case analysis have certain practical significance for the development of the periodicals for the elderly in our country.
【學(xué)位授予單位】：河北大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2011
【分類號(hào)】：G237.5

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