發(fā)布時間：2018-05-06 09:49

  本文選題：數(shù)字出版產(chǎn)業(yè)鏈 + 基本構(gòu)造　； 參考：《武漢大學(xué)》2015年博士論文

【摘要】：近年來,數(shù)字出版產(chǎn)業(yè)規(guī)模增長迅猛,產(chǎn)業(yè)所顯現(xiàn)出的發(fā)展前景與盈利空間,吸引了更多企業(yè)逐鹿數(shù)字出版市場,在產(chǎn)業(yè)主體漸成規(guī)模的過程中,相互間的分工也漸趨清晰,維系產(chǎn)業(yè)鏈有效運行的利益分配機(jī)制也日漸合理,數(shù)字出版產(chǎn)業(yè)鏈正在加速形成與廓清中。然而,數(shù)字出版產(chǎn)業(yè)鏈也存在著結(jié)構(gòu)不完整、運行不順暢等突出問題,嚴(yán)重制約了數(shù)字出版產(chǎn)業(yè)的進(jìn)一步做大做強(qiáng)。如何構(gòu)建結(jié)構(gòu)完整、協(xié)調(diào)運行的數(shù)字出版產(chǎn)業(yè)鏈,業(yè)已成為出版業(yè)界和學(xué)界廣泛關(guān)注的重要課題。本文立足于產(chǎn)業(yè)鏈的分工協(xié)作,結(jié)合產(chǎn)業(yè)組織理論、博弈論等相關(guān)理論,采用理論與實證相結(jié)合的分析方法,在闡述數(shù)字出版產(chǎn)業(yè)鏈形成與演化的基礎(chǔ)上,對數(shù)字出版產(chǎn)業(yè)鏈的基本構(gòu)造、運行機(jī)制、運行效果開展深入研究,并在此研究的基礎(chǔ)上,.針對我國數(shù)字出版產(chǎn)業(yè)鏈在上述方面存在的突出問題,提出強(qiáng)化我國數(shù)字出版產(chǎn)業(yè)鏈管理的思路。本文研究發(fā)現(xiàn),數(shù)字出版產(chǎn)業(yè)鏈?zhǔn)窃诋a(chǎn)業(yè)融合的推動下,在技術(shù)、市場、政策的交織作用下逐漸形成的,并沿著“單一化—分化—融合化”的方向演進(jìn)。數(shù)字出版產(chǎn)業(yè)鏈?zhǔn)怯僧a(chǎn)品與服務(wù)提供商、技術(shù)開發(fā)商與平臺提供商、產(chǎn)品與服務(wù)分銷商基于數(shù)字出版價值增值活動構(gòu)成的戰(zhàn)略聯(lián)盟關(guān)系鏈,其中,技術(shù)開發(fā)商與平臺提供商,往往是以內(nèi)容提供商的身份介入內(nèi)容資源生產(chǎn)或以分銷商的身份從事數(shù)字出版產(chǎn)品分銷,由此數(shù)字出版產(chǎn)業(yè)鏈的核心價值環(huán)節(jié)主要分為了“資源生產(chǎn)”與“市場分銷”兩大環(huán)節(jié),圍繞著資源生產(chǎn)與市場分銷,產(chǎn)業(yè)鏈主體之間基于所擁有的內(nèi)容、渠道、技術(shù)資源,進(jìn)行著廣泛的資源創(chuàng)造、交換、使用等價值活動。價值收益機(jī)制與利益分配機(jī)制是實現(xiàn)數(shù)字出版產(chǎn)業(yè)鏈協(xié)調(diào)運行的主要機(jī)制保障,其中,從演化博弈均衡的角度看,只有內(nèi)容提供商與分銷商協(xié)調(diào)合作,才能保證雙方價值收益的最優(yōu)；數(shù)字出版產(chǎn)業(yè)鏈的利益分配是多方博弈的結(jié)果,影響其利益分配的因素包括多方面,基于Shapley值法的利益分配,能夠?qū)崿F(xiàn)產(chǎn)業(yè)鏈各方利益分配的最優(yōu),并促進(jìn)其分工協(xié)作與產(chǎn)業(yè)鏈的穩(wěn)定運行。產(chǎn)業(yè)鏈運行效果的良好與否,關(guān)系產(chǎn)業(yè)鏈的協(xié)調(diào)運行與產(chǎn)業(yè)的健康發(fā)展,從當(dāng)前情況看,數(shù)字出版產(chǎn)業(yè)鏈聯(lián)盟企業(yè)間的關(guān)聯(lián)關(guān)系仍較弱、傳統(tǒng)出版業(yè)與IT業(yè)的融合程度較低、產(chǎn)業(yè)鏈的資源整合功能尚未得到充分發(fā)揮、產(chǎn)業(yè)鏈價值增值仍有提升空間,數(shù)字出版產(chǎn)業(yè)鏈尚未實現(xiàn)協(xié)調(diào)運行。構(gòu)建結(jié)構(gòu)完整、協(xié)調(diào)運行的數(shù)字出版產(chǎn)業(yè)鏈,需要政府、行業(yè)及企業(yè)三方的共同努力,致力于強(qiáng)化對我國數(shù)字出版產(chǎn)業(yè)鏈的管理。本文從政府、產(chǎn)業(yè)、企業(yè)三個層面,提出了強(qiáng)化我國數(shù)字出版產(chǎn)業(yè)鏈管理的思路,以期為我國數(shù)字出版產(chǎn)業(yè)鏈的構(gòu)建與管理、為我國數(shù)字出版產(chǎn)業(yè)競爭力的提升,提供理論參考。
[Abstract]:In recent years, the scale of the digital publishing industry has grown rapidly, and the development prospect and profit space of the industry have attracted more enterprises to go after the digital publishing market, and the division of labor among them has gradually become clear in the process of the industrial main body gradually becoming the scale. The benefit distribution mechanism to maintain the effective operation of the industrial chain is becoming more and more reasonable, and the digital publishing industry chain is accelerating to form and clarify. However, the digital publishing industry chain also has some outstanding problems, such as incomplete structure and unsmooth operation, which seriously restrict the further development of digital publishing industry. How to construct a well-structured and coordinated digital publishing industry chain has become an important issue of wide concern in the publishing industry and academic circles. Based on the division of labor and cooperation in the industrial chain, combined with the industrial organization theory, game theory and other relevant theories, this paper combines the theory with the empirical analysis method, on the basis of explaining the formation and evolution of the digital publishing industry chain. The basic structure, operation mechanism and operation effect of the digital publishing industry chain are studied deeply, and on the basis of the research. In view of the outstanding problems existing in the digital publishing industry chain in our country, this paper puts forward the idea of strengthening the management of the digital publishing industry chain in our country. In this paper, it is found that the digital publishing industry chain is gradually formed under the influence of technology, market and policy under the promotion of industrial convergence, and evolves along the direction of "unification-differentiation and integration". The digital publishing industry chain is a strategic alliance chain composed of product and service providers, technology developers and platform providers, product and service distributors based on value-added activities of digital publishing, in which technology developers and platform providers. They are often involved in the production of content resources as content providers or in the distribution of digital publishing products as distributors. The core value link of the digital publishing industry chain is divided into "resource production" and "market distribution", which revolves around resource production and market distribution. Carrying out a wide range of resource creation, exchange, use and other value activities. The mechanism of value return and profit distribution is the main mechanism guarantee to realize the coordinated operation of the digital publishing industry chain. From the angle of evolutionary game equilibrium, only the content provider and distributor coordinate and cooperate. The benefit distribution of the digital publishing industry chain is the result of multi-party game, and the factors that affect the benefit distribution include many aspects, which are based on the Shapley value method. It can realize the optimal benefit distribution of all parties in the industrial chain, and promote its division of labor and cooperation and the steady operation of the industrial chain. Whether the operation effect of the industry chain is good or not, the coordinated operation of the industry chain and the healthy development of the industry are concerned. From the current situation, the association relationship between the alliance enterprises of the digital publishing industry chain is still weak, and the degree of integration between the traditional publishing industry and IT industry is low. The resource integration function of the industry chain has not been fully developed, the value added of the industry chain still has room for improvement, and the digital publishing industry chain has not yet realized the coordinated operation. The construction of a well-structured and coordinated digital publishing industry chain requires the joint efforts of the government, industry and enterprises to strengthen the management of the digital publishing industry chain in China. In this paper, the author puts forward the idea of strengthening the management of digital publishing industry chain in China from three aspects: government, industry and enterprise, in order to build and manage the digital publishing industry chain and promote the competitiveness of China's digital publishing industry. To provide theoretical reference.
【學(xué)位授予單位】：武漢大學(xué)
【學(xué)位級別】：博士
【學(xué)位授予年份】：2015
【分類號】：G230.7-F
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本文編號：1851839