本文選題：《半月談》 + 時(shí)政期刊��； 參考：《南京理工大學(xué)》2010年碩士論文

【摘要】： 本文以時(shí)政期刊《半月談》為研究對(duì)象,主要通過歷史流變、成功之道、發(fā)展不足與道路選擇三個(gè)方面對(duì)其進(jìn)行分析,以便為其它的時(shí)政期刊提供有益的借鑒,同時(shí)也為《半月談》自身的發(fā)展尋求更合理的發(fā)展道路。 第一部分,本文以時(shí)間為主線,結(jié)合宏觀的社會(huì)背景,分起始成形階段、持續(xù)發(fā)展階段、轉(zhuǎn)型變革階段三個(gè)部分,對(duì)《半月談》三十年的發(fā)展歷程進(jìn)行系統(tǒng)的梳理,以求對(duì)其發(fā)展脈絡(luò)有一個(gè)相對(duì)清晰的把握。本文第二部分將重點(diǎn)分析《半月談》發(fā)展的成功之道,本文認(rèn)為,“扁擔(dān)精神”、編輯的“讀者心”以及能夠“揚(yáng)長避短、化劣為優(yōu)”,是《半月談》成功的三大因素。1992年,以鄧小平發(fā)表南方談話為標(biāo)志,我國進(jìn)入了建立和發(fā)展社會(huì)主義市場(chǎng)經(jīng)濟(jì)的新時(shí)期�！栋朐抡劇芬搽S著市場(chǎng)化的浪潮大刀闊斧地進(jìn)行了一系列改革,探索和積累了在市場(chǎng)經(jīng)濟(jì)條件下辦好時(shí)政刊物的新鮮經(jīng)驗(yàn),這對(duì)于其它體制內(nèi)刊物具有十分重大的借鑒意義。但不容忽視的是,在體制的保護(hù)下,《半月談》的市場(chǎng)化程度依然不夠。本文在第三部分將對(duì)《半月談》發(fā)展的不足和道路選擇進(jìn)行分析,本文認(rèn)為,向市場(chǎng)化轉(zhuǎn)型是媒體發(fā)展的大勢(shì)所趨,也是《半月談》應(yīng)對(duì)挑戰(zhàn)的必然途徑,《半月談》的發(fā)展存在一些瓶頸,但也有其無可比擬的自身優(yōu)勢(shì)。
[Abstract]:In this paper, the current political journal "talk about half a month" as the research object, mainly through the historical changes, the way of success, the lack of development and road selection to analyze the three aspects, in order to provide useful reference for other current political journals. At the same time, for the development of their own development to find a more reasonable way. The first part, taking time as the main line, combining the macroscopic social background, divides into three parts: the initial forming stage, the sustainable development stage, the transformation transformation stage, carries on the systematic combing to the 30 years' development course of "half a month talk". In order to its development context has a relatively clear grasp. The second part of this paper will focus on analyzing the successful way of the development of "Half-Moon talk". The author thinks that the spirit of "taking a pole", the editor's "reader's heart" and the ability to "exploit the advantages and avoid the weaknesses and turn the inferior into the best" are the three major factors of the success of the "Half-Moon talk". Marked by Deng Xiaoping's speech in the south, China has entered a new period of establishing and developing a socialist market economy. Along with the wave of marketization, a series of reforms have been carried out. This paper explores and accumulates the fresh experience of running the current political publications under the condition of market economy, which is of great significance to other publications within the system. However, it can not be ignored that under the protection of the system, the degree of marketization is still insufficient. In the third part of this paper, we will analyze the deficiency and road choice of the development of "half a month talk". This paper holds that the transition to marketization is the general trend of media development. It is also the inevitable way to deal with the challenge. There are some bottlenecks in the development of the half-moon talk, but it also has its own unparalleled advantages.
【學(xué)位授予單位】：南京理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2010
【分類號(hào)】：G239.2

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本文編號(hào)：1849439