發(fā)布時間：2018-05-04 21:54

  本文選題：供給側(cè)結(jié)構(gòu)性改革 + 質(zhì)量效益��； 參考：《科技與出版》2016年09期

【摘要】：在出版業(yè)發(fā)展呈現(xiàn)高速增長向中高速增長的趨勢下,如何推動出版業(yè)進一步深化改革、創(chuàng)新發(fā)展、提高質(zhì)量、提升效益,實現(xiàn)傳統(tǒng)出版和新興出版的融合發(fā)展和數(shù)字化轉(zhuǎn)型升級?實踐經(jīng)驗告訴我們:應實行從編輯開始、從選題源頭抓起,務實推進編印營管全程全員的出版供給側(cè)結(jié)構(gòu)性改革,實現(xiàn)去產(chǎn)能提升編輯創(chuàng)造力、去庫存提升編輯創(chuàng)新力、去杠桿提升編輯生產(chǎn)力、降成本提升編輯管理力、補短板提升編輯營銷力,以質(zhì)量提升和效益增長為目的,以規(guī)范標準建設(shè)為目標,創(chuàng)新推進"數(shù)字化強社戰(zhàn)略""大數(shù)據(jù)發(fā)展戰(zhàn)略"和"互聯(lián)網(wǎng)+出版"行動,實現(xiàn)"三步邁進、四步跨越、融合發(fā)展",推動傳統(tǒng)出版和新興出版的產(chǎn)業(yè)創(chuàng)新和融合發(fā)展。本文緊密結(jié)合人民衛(wèi)生出版社供給側(cè)結(jié)構(gòu)性改革的創(chuàng)新實踐和經(jīng)驗總結(jié),介紹了創(chuàng)新推動出版?zhèn)髅焦┙o側(cè)結(jié)構(gòu)性改革的思路、理念、方法和措施,以期為出版?zhèn)髅酵刑峁┙梃b。
[Abstract]:With the development of the publishing industry showing a trend of rapid growth to medium and high speed, how to push the publishing industry to further deepen reform, innovate and develop, improve quality and enhance efficiency, To achieve the integration of traditional publishing and emerging publishing and digital transformation and upgrading? The practical experience tells us that we should carry out the structural reform of the supply side of the whole publishing staff in the whole process of publishing and printing management from the point of view of editing, starting from the source of selected topics, so as to realize the improvement of editorial creativity and the innovation of editors through the production capacity, and the innovation ability of editors should be enhanced by inventory. Deleveraging promotes the productivity of editors, reduces the cost and improves the management ability of editors, improves the marketing ability of editors with the aim of improving the quality and efficiency, and takes the standard construction as the goal. Innovating and promoting "Digital strong Society Strategy," "big data's Development Strategy" and "Internet Publishing", realizing "three steps forward, four steps forward, and integrating Development," to promote Industry Innovation and Integration Development of traditional Publishing and New Publishing. Based on the innovation practice and experience summary of the supply-side structural reform of the people's Health Publishing House, this paper introduces the ideas, ideas, methods and measures of promoting the supply-side structural reform of the publishing media. In order to provide reference for the publishing media peer.
【作者單位】： 人民衛(wèi)生出版社有限公司;
【分類號】：G239.2-F
，

本文編號：1844820