本文選題：教育出版 + 高校教材　； 參考：《河南大學(xué)》2012年碩士論文

【摘要】：自20世紀(jì)90年代后期高等學(xué)校大幅度擴(kuò)招以來，中國高校在校人數(shù)急劇增長，使得高校教材的出版給出版業(yè)帶來了新的發(fā)展空間和可觀的商業(yè)利潤。諸多出版社開始在原有出版領(lǐng)域的基礎(chǔ)上，轉(zhuǎn)而瞄上高校教材這塊“肥肉”，一時(shí)間，高校教材成為炙手可熱的出版領(lǐng)域。然而，在高校教材市場看似繁榮的大發(fā)展背后，也隱藏著諸多隱患。 原創(chuàng)缺乏、精品缺乏是目前困擾高校教材出版的主要問題，學(xué)術(shù)文化界的價(jià)值導(dǎo)向已偏重于經(jīng)濟(jì)利益，許多教材編者放棄了學(xué)術(shù)原則和學(xué)術(shù)堅(jiān)守，使得不少成形的教材是對(duì)他人作品的低水平重復(fù)和自我重復(fù)，還有某些“工程類”集體項(xiàng)目，往往因盲目趕進(jìn)度、趕交稿期而忽略其內(nèi)容質(zhì)量，，在高校教材嚴(yán)肅性、權(quán)威性上大打折扣。從教材征訂到供書的周期越來越短，教材的使用壽命越來越短，內(nèi)容同質(zhì)化現(xiàn)象越來越泛濫，自編教材質(zhì)量越來越粗制濫造，教材編寫隊(duì)伍水平越來越平庸，整個(gè)高校教材市場開始面臨發(fā)展失衡的尷尬境地。 浮躁是導(dǎo)致教材出版萎靡不振的重要原因�！疤煜挛跷�，皆為利來；天下攘攘，皆為利往”，雖然在當(dāng)今社會(huì)，有高度發(fā)展的文明和自身道德規(guī)范的約束，但利益的驅(qū)動(dòng)，卻始終擾亂著高校教材的出版，威脅著高校教材的質(zhì)量。作為教材的出版機(jī)構(gòu)，很多出版社不甘寂寞，急于做大，只看重市場份額、碼洋、利潤，而忘記了傳承文化、打造精品才是最重要的責(zé)任。作為教材的編寫者，由于高校學(xué)術(shù)資格評(píng)價(jià)制度以及課堂教學(xué)模式的催化，急于求成，因此在編寫過程中繼承多、創(chuàng)新少，侵犯他人著作權(quán)的現(xiàn)象極為普遍。作為教材的購買者，有些高校對(duì)于教材的選用附帶著功利性，并不以內(nèi)容質(zhì)量為選用標(biāo)準(zhǔn)，使得眾多優(yōu)秀教材與之擦肩而過。為扭轉(zhuǎn)當(dāng)下紊亂的高校教材市場，一場關(guān)于教材出版的改革是大勢(shì)所趨。 高校教材要突破現(xiàn)狀，并不是簡單地依照原有的編寫模式照本宣科地進(jìn)行編寫，而是應(yīng)當(dāng)從教材的編寫理念、內(nèi)容形式、編寫機(jī)制、作者和出版社合作模式等方面進(jìn)行大規(guī)模的創(chuàng)新。首先，提高高校教材的編寫門檻，嚴(yán)把教材編寫作者質(zhì)量關(guān)，從源頭確保教材質(zhì)量；注重教材的選題策劃，在內(nèi)容上兼具創(chuàng)新性與指導(dǎo)性，同時(shí)開發(fā)教材的立體化資源，以內(nèi)容質(zhì)量取勝。其次，提高教材編輯隊(duì)伍整體素質(zhì)，順利完成教材從意識(shí)形態(tài)到物質(zhì)形態(tài)的轉(zhuǎn)變，努力達(dá)到經(jīng)濟(jì)效益與社會(huì)效益雙贏目標(biāo)。再次，加強(qiáng)對(duì)學(xué)術(shù)著作權(quán)的保護(hù)，抵制不正當(dāng)競爭行為，為教材的出版營造一個(gè)健康有序的出版環(huán)境。只有這樣，才能開發(fā)出適應(yīng)教育改革發(fā)展和出版發(fā)展要求的“新形態(tài)”的高校教材，實(shí)現(xiàn)與現(xiàn)代教育革命、學(xué)習(xí)革命和出版革命相適應(yīng)的教科書革命。
[Abstract]:Since the large expansion of enrollment in colleges and universities in the late 1990s, the number of college students in China has increased rapidly, which has brought new development space and considerable commercial profits to the publishing industry. Many publishing houses began to focus on the "fat flesh" of college textbooks on the basis of the original publishing field. For a while, university textbooks became a hot publishing field. However, behind the seemingly prosperous development of the textbook market in colleges and universities, there are many hidden dangers. The lack of originality and quality is the main problem that puzzles the publication of teaching materials in colleges and universities at present. The value orientation of academic and cultural circles has laid stress on economic interests, and many textbook editors have abandoned academic principles and academic adherence. As a result, many formed textbooks are low level repetition and self-repetition of others' works, and some "engineering" collective projects tend to ignore the quality of their contents because of blindly catching up with the progress and deadline, and are serious in the teaching materials of colleges and universities. The authority is greatly diminished. The period from the collection of textbooks to the supply of books is getting shorter and shorter, the service life of textbooks is getting shorter and shorter, the phenomenon of homogenization of contents is becoming more and more widespread, the quality of self-compiled textbooks is becoming more and more rough, and the level of compiling teaching materials is becoming more and more mediocre. The whole teaching material market of colleges and universities begins to face the awkward situation of unbalanced development. Impetuosity is an important reason for the publication of textbooks. "the world is full of profit, and the world is bustling, all for profit." although in today's society, there is a highly developed civilization and the constraints of one's own moral code, the drive of interest has always disturbed the publication of textbooks in colleges and universities. It threatens the quality of teaching materials in colleges and universities. As the publishing organization of textbooks, many publishing houses are unwilling to be lonely, eager to make big, only value market share, code foreign, profit, and forget to inherit culture, create boutique is the most important responsibility. As the compilers of textbooks, because of the catalysis of academic qualification evaluation system and classroom teaching mode in colleges and universities, it is urgent to succeed, so it is very common to inherit more, innovate less and infringe other people's copyright in the process of compiling. As the purchaser of textbooks, some colleges and universities attach utilitarianism to the selection of teaching materials, and do not take the content quality as the selection standard, which makes many excellent textbooks pass by. In order to reverse the current disorder of the university textbook market, a reform on textbook publication is the trend of the times. In order to break through the present situation, the teaching materials of colleges and universities should not simply be compiled according to the original compiling mode, but should be compiled according to the compiling idea, content form and compiling mechanism of the textbook. The author and the publishing house cooperation mode and so on carries on the large-scale innovation. First of all, raise the threshold of the compilation of teaching materials in colleges and universities, strictly control the quality of the authors, ensure the quality of teaching materials from the source, pay attention to the selection of topics and planning of teaching materials, be creative and instructive in content, and at the same time, develop the three-dimensional resources of teaching materials. Win by the quality of the content. Secondly, it is necessary to improve the overall quality of the teaching material editing team, successfully complete the transformation from ideology to material form of the textbook, and strive to achieve the win-win goal of economic and social benefits. Thirdly, we should strengthen the protection of academic copyright, resist unfair competition, and create a healthy and orderly publishing environment for the publication of textbooks. Only in this way can we develop a "new form" of college teaching materials which is suitable for the development of education reform and the development of publishing, and realize the textbook revolution which is suitable for the modern educational revolution, the learning revolution and the publishing revolution.
【學(xué)位授予單位】：河南大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類號(hào)】：G232.2

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