本文選題：管理藝術(shù) + 新型管理��； 參考：《青年記者》2017年11期

【摘要】：正美國出版的《報(bào)業(yè)管理藝術(shù)》一書中重點(diǎn)強(qiáng)調(diào)"一種新型管理觀念"。他們首先著重提出報(bào)刊經(jīng)營管理意識的一個(gè)盲區(qū):"在每天出版報(bào)紙的企業(yè),管理者卻很容易忘記存在著兩種產(chǎn)品,忘記這兩種產(chǎn)品都是報(bào)紙取得勝利的關(guān)鍵因素。"并著意強(qiáng)調(diào):"對報(bào)業(yè)領(lǐng)導(dǎo)來說,管理上的著眼點(diǎn)就是把報(bào)紙的經(jīng)營當(dāng)作在生產(chǎn)兩種完全不同的產(chǎn)品,每個(gè)產(chǎn)品都用不同素材制造,每個(gè)產(chǎn)品又投入不同的市場。第一種產(chǎn)品是印刷出的
[Abstract]:"A new concept of management" is emphasized in the book "the Art of newspaper Management" published in the United States. First of all, they put forward a blind spot of newspaper management consciousness: "in the enterprises that publish newspapers every day, it is easy for managers to forget that there are two kinds of products, and that these two products are the key factors for the success of newspapers." To the leaders of the newspaper industry, the focus of management is to take the management of newspapers as two completely different products, each product is made with different materials, and each product is put into a different market. The first product is printed.
【作者單位】： 大眾報(bào)業(yè)集團(tuán)期刊中心;
【分類號】：G237.5-F

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