發(fā)布時(shí)間：2018-05-03 22:28

  本文選題：數(shù)字出版 + 互聯(lián)網(wǎng)內(nèi)容創(chuàng)業(yè)��； 參考：《出版發(fā)行研究》2017年12期

【摘要】：傳統(tǒng)出版單位在數(shù)字出版探索之路上已走過(guò)10余年,但數(shù)字出版整體收益率依然偏低,未成為傳統(tǒng)出版單位融合發(fā)展的主流。反觀無(wú)傳統(tǒng)出版資源可供依托的互聯(lián)網(wǎng)內(nèi)容產(chǎn)業(yè),自2015年內(nèi)容創(chuàng)業(yè)大潮后,獲得飛速發(fā)展,經(jīng)濟(jì)效益與受眾影響力均呈幾何級(jí)數(shù)增長(zhǎng)。本文從傳統(tǒng)出版單位的數(shù)字出版模式與互聯(lián)網(wǎng)內(nèi)容創(chuàng)業(yè)兩種不同的內(nèi)容生產(chǎn)、運(yùn)營(yíng)與贏利模式入手,尋找差異,分析原因,探討傳統(tǒng)出版社在互聯(lián)網(wǎng)內(nèi)容新生態(tài)中的融合發(fā)展路徑選擇。
[Abstract]:Traditional publishing units have been on the road of digital publishing for more than 10 years, but the overall rate of return of digital publishing is still low, which has not become the mainstream of the integration and development of traditional publishing units. In contrast, the Internet content industry, which has no traditional publishing resources to rely on, has achieved rapid development since the spring tide of content entrepreneurship in 2015, and the economic benefits and the influence of the audience have increased exponentially. This paper starts with the two different content production, operation and profit models of traditional publishing units and Internet content entrepreneurship, looking for the differences and analyzing the reasons. To explore the traditional publishing house in the new ecology of Internet content integration development path choice.
【作者單位】： 人民郵電出版社;
【分類號(hào)】：G230.7-F

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