本文選題：專業(yè)出版 + 數(shù)字出版��； 參考：《北京印刷學(xué)院》2011年碩士論文

【摘要】：本文以國內(nèi)專業(yè)出版社數(shù)字出版發(fā)展路徑為研究主題。在收集、整理、歸納、分析相關(guān)數(shù)據(jù)和資料的過程中吸納眾家觀點、了解發(fā)展態(tài)勢，力圖找到合適的切入點，為國內(nèi)的專業(yè)出版社發(fā)展數(shù)字出版提出具可操作性的路徑建議。 本文主體由四部分內(nèi)容組成： 首先，從產(chǎn)業(yè)經(jīng)濟(jì)學(xué)角度考察專業(yè)出版社發(fā)展數(shù)字出版的經(jīng)濟(jì)效益。以產(chǎn)業(yè)經(jīng)濟(jì)學(xué)產(chǎn)業(yè)組織理論中的規(guī)模經(jīng)濟(jì)、范圍經(jīng)濟(jì)為考察范疇，論述專業(yè)出版社在傳統(tǒng)圖書出版領(lǐng)域基礎(chǔ)上發(fā)展數(shù)字出版必將獲得更好的經(jīng)濟(jì)效益。 第二部分總結(jié)當(dāng)代數(shù)字技術(shù)應(yīng)用于出版領(lǐng)域的程度和操作流程，嘗試發(fā)現(xiàn)專業(yè)出版社發(fā)展數(shù)字出版的最合理技術(shù)支持。 第三部分通過采集國內(nèi)外專業(yè)出版社發(fā)展數(shù)字出版的個案樣本，以產(chǎn)品形態(tài)和贏利方式為兩種考察角度，綜合概括出目前國內(nèi)專業(yè)出版社的數(shù)字出版發(fā)展現(xiàn)狀，進(jìn)而通過比較分析發(fā)現(xiàn)存在的問題。 第四部分則就上述現(xiàn)狀及問題提出合理化發(fā)展路徑建議。 最后得出結(jié)論，各專業(yè)出版社應(yīng)該把發(fā)展重點放在認(rèn)清現(xiàn)狀、轉(zhuǎn)換發(fā)展思路上。找準(zhǔn)專業(yè)領(lǐng)域定位，走適合自身的數(shù)字出版發(fā)展之路；堅持對核心資源的自主開發(fā)，逐步培養(yǎng)并建立起一支能同時服務(wù)于傳統(tǒng)出版和數(shù)字出版的專業(yè)人才隊伍，這樣才能在數(shù)字出版浪潮中劈波斬浪，立于不敗之地。
[Abstract]:This paper focuses on the development path of domestic professional publishing house. In the process of collecting, collating, summing up and analyzing the relevant data and materials, the author absorbs the views of many countries, understands the development situation, tries to find a suitable breakthrough point, and puts forward some operable suggestions for the development of digital publishing in China's professional publishing houses. The main body of this paper consists of four parts: First of all, from the perspective of industrial economics, the development of professional publishing houses digital publishing economic benefits. Based on the scale economy and scope economy in the industrial organization theory of industrial economics, this paper discusses that the development of digital publishing on the basis of traditional book publishing field will obtain better economic benefits. The second part summarizes the degree and operation flow of the application of modern digital technology in the field of publishing, and tries to find out the most reasonable technical support for the development of digital publishing by professional publishing houses. The third part summarizes the current situation of the digital publishing development of professional publishing houses in China by collecting the case samples of the development of digital publishing at home and abroad, taking the product form and the way of profit as the two angles of investigation, and synthetically generalizing the current situation of the development of digital publishing in China. Then through the comparative analysis found the existing problems. The fourth part of the above-mentioned status and problems put forward rational development path recommendations. Finally, the author draws a conclusion that the development of professional publishing houses should focus on recognizing the present situation and changing the thinking of development. Find out the position of professional field, take the road of digital publishing development suitable for oneself, persist in the independent development of core resources, gradually cultivate and build up a team of professionals who can serve both traditional publishing and digital publishing, Only in this way in the wave of digital publishing wave, in an invincible position.
【學(xué)位授予單位】：北京印刷學(xué)院
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2011
【分類號】：G230.7

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